Datejust, always safe to invest in?

[Sergio_UKR]

It can be an investment. But more likely than not will lose you money.

[VictorGMT]

I wish I could quote 90% of the posts above.

Instead, I'll say ^^^THIS^^^ and add my $.02.

I do not see watches or any of the other fine things I buy as investments.

I see them as purchases of things I enjoy, and I justify them further by saying that generally, they are a store of value in a generally inflationary world.

Cash is trash, so I want to split my net worth between the market which is designed to go up over time, and quality physical items that tend to be good stores of wealth long term.

[mgsooner]

In the long run I can't imagine any Datejust being an "investment." And I own one. However I would also say that in the long run the Datejust is always going to maintain a level of demand that outpaces many other watches out there. This will particularly be the case if you have all of the boxes, manuals, card, tags, etc. Given Datejusts are far more readily available to the spur of the moment walk-in buyer, it is going to be much less likely for the average Datejust owner to know they should keep all packaging/documentation and keep it in good condition than the owner of a years-long waitlist model would be.

Long way of saying: if you own a Datejust in a good configuration and you keep the watch and contents in good order, you will generally never have a problem selling it - if you are realistic about the price. It will retain a decent amount of its value - it won't gain value.

[Roddypeepa]

Echo what everyone says about enjoying hobby

My DJ41 126300 was £5450 in 2018 - a collosal amount of money really for what it is. Currently retails at 7300. Factoring inflation here in the uk “should” be about 6900.

These above inflation rises are unsustained imo and I imagine it’ll be below the equivalent new version in value now or very soon in the new year.

Buy what you like! And stick to something niche or more certain bet if it’s investments. White Milgauss? Seadweller 4k? 116520 Daytona? Anniversary sub? Maybe the hideous old air king. Who knows


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[Rolexatlast]

DateJusts are great watches that are reliable and robust, and give their owners a lot of pleasure for decades. And if you do need to sell, will return a decent amount of money.

But they are not good financial investments. Buy a house instead.

[WilsdorfNDavis]

NEVER buy a watch as an investment.

Stocks and land, those are investments.