Datejust, always safe to invest in?

[Sergio_UKR]

It can be an investment. But more likely than not will lose you money.

[VictorGMT]

I wish I could quote 90% of the posts above.

Instead, I'll say ^^^THIS^^^ and add my $.02.

I do not see watches or any of the other fine things I buy as investments.

I see them as purchases of things I enjoy, and I justify them further by saying that generally, they are a store of value in a generally inflationary world.

Cash is trash, so I want to split my net worth between the market which is designed to go up over time, and quality physical items that tend to be good stores of wealth long term.

[mgsooner]

In the long run I can't imagine any Datejust being an "investment." And I own one. However I would also say that in the long run the Datejust is always going to maintain a level of demand that outpaces many other watches out there. This will particularly be the case if you have all of the boxes, manuals, card, tags, etc. Given Datejusts are far more readily available to the spur of the moment walk-in buyer, it is going to be much less likely for the average Datejust owner to know they should keep all packaging/documentation and keep it in good condition than the owner of a years-long waitlist model would be.

Long way of saying: if you own a Datejust in a good configuration and you keep the watch and contents in good order, you will generally never have a problem selling it - if you are realistic about the price. It will retain a decent amount of its value - it won't gain value.

[Roddypeepa]

Echo what everyone says about enjoying hobby

My DJ41 126300 was £5450 in 2018 - a collosal amount of money really for what it is. Currently retails at 7300. Factoring inflation here in the uk “should” be about 6900.

These above inflation rises are unsustained imo and I imagine it’ll be below the equivalent new version in value now or very soon in the new year.

Buy what you like! And stick to something niche or more certain bet if it’s investments. White Milgauss? Seadweller 4k? 116520 Daytona? Anniversary sub? Maybe the hideous old air king. Who knows


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[Rolexatlast]

DateJusts are great watches that are reliable and robust, and give their owners a lot of pleasure for decades. And if you do need to sell, will return a decent amount of money.

But they are not good financial investments. Buy a house instead.

[WilsdorfNDavis]

NEVER buy a watch as an investment.

Stocks and land, those are investments.

[Talon84]

Well you know what they say about investments…..the value of them can go down as well as up, so in that sense yup….

Is it a good financial investment? Hell no

[Vince_76]

Watches aren’t investments lol. If you think they are I have some snake oil to sell you

[Calatrava r]

From a strictly value going forward prospective, the Sub is your best bet. This is because more people will want the Sub. You have two DJs anyway, time to branch out and enjoy SS sports models.

[0nly5iv3Digits]

Watches as investments... here we go!

[Mr. Superlative]

I do not see watches as investments. However, I appreciate the fact that, purely from a financial perspective, the watches I buy will hold close to their value for many years to come. Therefore my money is safe, and somewhat liquid.

I care less about this, though, as I buy to wear and enjoy.

[Kevin of Larchmont]

Investment, sure, if that’s what you need to tell yourself… but I buy watches for fun, those are my dividends.

[77T]

Watches are assets.

They are illiquid + rise or fall on the market. All trade at a discount to full market retail value due to dealers wanting maximum margin.

For those reasons I think they are a collectible that you could monetize.


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[watchwatcher]

First rule of TRF: never use the word investment in the same sentence as watches.

Now, that said, the real lesson here is to not blindly listen to a 'friend,' or a 'guy on YouTube,' or any other self-proclaimed 'expert.' Do your homework. Look what pre-owned DJ's are going for, both by trusted and private sellers. From there, you can get pretty close to what the resale value of a DJ is.

Trust me when I say doing your own research will be the best investment of all.

[Gazoak]

My dad bought this in 1989 new for £1950GBP so long term it's a definite yes!

[CarlOver]

Collector must not be a friend because that advice is kind of lousy. That model is what the AD pushes.

[Submariner868]

Originally Posted by KatGirl

The majority of us are here because we love mechanical watches and we love the Rolex brand. We buy watches we want to see on our wrists. We don’t think about them as investments. I certainly don’t.

Kat


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This. Watches are not investments to me - I buy them to wear.