ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rscmaine · 4 January 2010, 10:01 PM

Rolex Watch Company today announced the end of their long running advertising campaign "A Crown for Every Achievement" citing widespread misinterpretation of the phrase by the general public.

A company spokesman explained the company's reasons, along with their new guidelines in a statement to the press this afternoon in Geneva.

"It has come to our attention that many individuals have been buying Rolex watches to commemorate "achievements" which are not in keeping with the traditions embodied in our brand, and this practise must end.

"We refer specifically to the recent purchase of a Two Tone Submariner with Blue Dial and Bezel by one Sheldon Finklestein of Passaic New Jersey, USA after his recent promotion to "Assistant Regional Manager" for the Sleepy Bye Mattress Company. While we are sure that Mr. Finklestein's mother is quite proud of him, this is hardly the sort of "achievement" that qualifies one for ownership of such a timepiece.

"Rolex agents have visited Mr. Finklestein at his place of employment today and retrieved the watch in question.

"Additionally, it will no longer be acceptable to purchase one of our watches because your divorce has been finalized and "That bitch didn't get everything."

"Rolex is instituting an application process to prevent similar innapropriate purchases in the future. All prospective Rolex buyers shall now be required to submit an explanation of the "achievement" they are attempting to commemorate, in essay form. All essays will be reviewed by the Rolex board of directors at their annual meeting in Geneva each September and those selected will be notified.

"The Board shall also review every application carefully to determine which model most appropriately reflects the applicants achievement, and only that model may be purchased or worn by that applicant.

All decisions of the board shall be final."

brkanand · 4 January 2010, 10:07 PM

Ok. Hold on. I am an under achiever. I have two Rolex watches and on my way to acquire PAM 48 or 244 next. Should I write and submit my essay?

Rscmaine · 4 January 2010, 10:31 PM

If the watch police haven't come, you're probably okay for now. As I understand the edict, it will only apply to future purchases.

Nicko · 4 January 2010, 10:38 PM

A classic, this post should be a sticky and live in infamy!

idk01 · 4 January 2010, 11:45 PM

I'm with Steve on this one :-) absolute classic hehehehehh

I may be in a little trouble with the watch police

Timber Loftis · 6 January 2010, 02:44 AM

If I can somehow force my company to achieve horrible levels of QA/QC control like Rolex has somehow achieved over recent years, can I qualify for an achievy-thingie?

4 January 2010, 10:01 PM	#1
Rscmaine "TRF" Member Join Date: Feb 2009 Real Name: Nat Parkinson Location: Maine, USA Watch: me pull a rabbit.. Posts: 1,196	Rolex announces abrupt end to "A Crown for every Acheivement" campaign Rolex Watch Company today announced the end of their long running advertising campaign "A Crown for Every Achievement" citing widespread misinterpretation of the phrase by the general public. A company spokesman explained the company's reasons, along with their new guidelines in a statement to the press this afternoon in Geneva. "It has come to our attention that many individuals have been buying Rolex watches to commemorate "achievements" which are not in keeping with the traditions embodied in our brand, and this practise must end. "We refer specifically to the recent purchase of a Two Tone Submariner with Blue Dial and Bezel by one Sheldon Finklestein of Passaic New Jersey, USA after his recent promotion to "Assistant Regional Manager" for the Sleepy Bye Mattress Company. While we are sure that Mr. Finklestein's mother is quite proud of him, this is hardly the sort of "achievement" that qualifies one for ownership of such a timepiece. "Rolex agents have visited Mr. Finklestein at his place of employment today and retrieved the watch in question. "Additionally, it will no longer be acceptable to purchase one of our watches because your divorce has been finalized and "That bitch didn't get everything." "Rolex is instituting an application process to prevent similar innapropriate purchases in the future. All prospective Rolex buyers shall now be required to submit an explanation of the "achievement" they are attempting to commemorate, in essay form. All essays will be reviewed by the Rolex board of directors at their annual meeting in Geneva each September and those selected will be notified. "The Board shall also review every application carefully to determine which model most appropriately reflects the applicants achievement, and only that model may be purchased or worn by that applicant. All decisions of the board shall be final."

4 January 2010, 11:45 PM	#5
idk01 "TRF" Member Join Date: Jan 2009 Real Name: Dave Location: Australia Watch: DJ16233TT Posts: 18,485	I'm with Steve on this one :-) absolute classic hehehehehh I may be in a little trouble with the watch police __________________ *Apprentice to Terry Newton; Superstar and Fake Sleuth*

4 January 2010, 10:07 PM	#2
brkanand 2024 Pledge Member Join Date: Jul 2009 Real Name: DrK Location: India Watch: 4=YMDaytonaGMTHulk Posts: 7,052	Ok. Hold on. I am an under achiever. I have two Rolex watches and on my way to acquire PAM 48 or 244 next. Should I write and submit my essay?

4 January 2010, 10:31 PM	#3
Rscmaine "TRF" Member Join Date: Feb 2009 Real Name: Nat Parkinson Location: Maine, USA Watch: me pull a rabbit.. Posts: 1,196	If the watch police haven't come, you're probably okay for now. As I understand the edict, it will only apply to future purchases.

4 January 2010, 10:38 PM	#4
Nicko Banned Join Date: Aug 2009 Location: Not here anymore Posts: 4,787	A classic, this post should be a sticky and live in infamy!

6 January 2010, 02:44 AM	#6
Timber Loftis "TRF" Member Join Date: Nov 2007 Real Name: Jon Location: Chicago Watch: IIc,DJII,P244,A1-Z Posts: 2,857	If I can somehow force my company to achieve horrible levels of QA/QC control like Rolex has somehow achieved over recent years, can I qualify for an achievy-thingie?

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)