Rolex are playing games!

[Rolexroz]

A strange thing has just happened in the UK.

Yet again Rolex have surprised us all: This time last year they released a very, very limited amount of Seadwellers with a very late V serial number to a bunch of selected AD's, who went on to sell them for a small fortune, being that they were the last ever SD's with the latest possible serial numbers.

Well they have done it again.

Over the past 2 days I have been offered about 10 (ten in number) 16610's, being the OLD STYLE Rolex Submariner(non Ceramic bezel) which have apparently just arrived from Rolex to a number of Rolex AD's throughout the EU. (I have seen three December invoices which would prove that this is the truth.)

They all appear to have the very latest RANDOM serial numbers and are now priced at a list of £3820 in the UK and more in Europe. Although none of the AD's wanted a penny less than £5000 for them (It is almost like they were told to ask for that figure???) on the basis that they will be THE SUBS to own/collect.

Are we all being taken for a ride by Rolex?

Have they the potential to (re)produce any model at the drop of a hat, or are they genuinely supporting their favourite AD's in these times of recession?

I tend to hear much more than most, but this time I for one am baffled.


Rolexroz

[EvEr34]

I personally don't see how a serial number can make a watch collectible. There is nothing that differentiate them from any other 11610 dated a couple years back.

[Nicko]

£5000 for a 16610???!! Are they nutz?

[The GMT Master]

Originally Posted by EvEr34

I personally don't see how a serial number can make a watch collectible. There is nothing that differentiate them from any other sub of this era.

I would have to agree. I'm also pretty sure that having a 16610 in stock would be a mistake, I've certainly not been asked for one since the launch of the new model. The general reception, in my experience, is that new is better

[dtwo]

Rather have the first of a model, then the last for collectibility :)

Gogo V serial SubC

[Singslinger]

It's exploitation of the highest order and I don't like it one bit.

Problem is, if the sellers hold out long enough, there will be people foolish enough to pay that premium for perceived collectibility. I say "perceived'' because I agree with others before me who have said that the serial number makes no difference to the watch's collectible value.

[thesmallwave]

Originally Posted by dtwo

Rather have the first of a model, then the last for collectibility :)

Gogo V serial SubC

Why to buy old when you can have it new and much better.
Agree with you there, go go V serial Sub C, that's what i've got.
IHMO the old Sub is nice but the Sub C is nicer.

[rxonmymind]

Originally Posted by Singslinger

It's exploitation of the highest order and I don't like it one bit.

Problem is, if the sellers hold out long enough, there will be people foolish enough to pay that premium for perceived collectibility. I say "perceived'' because I agree with others before me who have said that the serial number makes no difference to the watch's collectible value.

Well said.

[MortgageGuy]

Originally Posted by Singslinger

It's exploitation of the highest order and I don't like it one bit.

Problem is, if the sellers hold out long enough, there will be people foolish enough to pay that premium for perceived collectibility. I say "perceived'' because I agree with others before me who have said that the serial number makes no difference to the watch's collectible value.

Could not have said it better myself, Agree 110%