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Old 24 March 2013, 06:44 PM   #1
BigDoug
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AD Pricing

Searched the forum and the answers I found were "maybe." I've researched the MSRP on the models I'm interested in and want to know if the AD can charge over these prices. Should I leave if they do? I'm hoping for a discount, not to discount back to MSRP. I will add that there are only two AD's in a 400 mile radius where I live.
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Old 24 March 2013, 07:04 PM   #2
LA_LEC
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No, they should NOT charge over MSRP and if they do yes, walk out. If anything they should have them at MSRP and you request a discount. Perhaps 15 is possible which will at least cover sales tax!

Alternately you could check with some of the trusted sellers here for the watches you are seeking to acquire and save even more!
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Old 24 March 2013, 07:20 PM   #3
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No, they should NOT charge over MSRP and if they do yes, walk out. If anything they should have them at MSRP and you request a discount. Perhaps 15 is possible which will at least cover sales tax!

Alternately you could check with some of the trusted sellers here for the watches you are seeking to acquire and save even more!
Okay, cool, that was my thought too. I'm going to go the AD route first, but the forum is my second option.
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Old 24 March 2013, 10:35 PM   #4
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OP...keep in mind the discount depends on many factors. Typically, SG and TT will yield more of a discount than SS. Some of the highest selling professional models may not have discount at all. Also depends on the AD and their desire to sell the watch you want on the day you're there. Thats why it's good to shop around, too. Expect a discount of somewhere between 3-5% under MSRP, and if you get more that's just gravy. Hopefully you can get 15%, but at least this way you won't be disappointed. Good luck!
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Old 25 March 2013, 12:26 AM   #5
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Last month an AD wouldn't discount for me an old Explorer I that was so old the rehaut was not engraved and the original MSRP tag read $4400 and they wouldn't budge
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Old 25 March 2013, 12:30 AM   #6
Elmie
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ADs used to sell the ss daytona over list price, but not any more now that the MSRP is so high.
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Old 25 March 2013, 12:58 AM   #7
The GMT Master
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ADs used to sell the ss daytona over list price, but not any more now that the MSRP is so high.
Not as new they wouldn't - if you were selling as pre-owned, then you can charge what you like, but if a dealership was found to be selling watches at over list, they would be on a fast track to losing their agency
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Old 25 March 2013, 01:01 AM   #8
Elmie
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Not as new they wouldn't - if you were selling as pre-owned, then you can charge what you like, but if a dealership was found to be selling watches at over list, they would be on a fast track to losing their agency
Yes, they were new
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Old 25 March 2013, 01:12 AM   #9
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Quote:
Originally Posted by BigDoug View Post
Searched the forum and the answers I found were "maybe." I've researched the MSRP on the models I'm interested in and want to know if the AD can charge over these prices. Should I leave if they do? I'm hoping for a discount, not to discount back to MSRP. I will add that there are only two AD's in a 400 mile radius where I live.
That's because "maybe" is the answer..

Most Dealers that I have been into, and that is quite a few, sell at MSRP and have a Dealer policy for Rolex, such as, 10-15% on TT and gold and 0 on SS..

They frequently have a few hundred dollar over-list tag on popular and difficult to get models such as the GV Milgauss..

If you choose to walk out, you are doing so because you choose to, not because a Dealership can and will sell Rolex all day long at MSRP.. Your backside on the way out doesn't change their bottom line one bit..

Very few Dealers are Rolex only and make their profits and meet their margins on their jewelry and other lines - that Rolex Marquee just gets you inside the doors for them........
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Old 25 March 2013, 01:24 AM   #10
porschejeff
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I would guess it's similar to a car dealer. Hot models can command in excess of MSRP. Why not if they can find someone to pay those prices.
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Old 25 March 2013, 01:40 AM   #11
The GMT Master
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Yes, they were new
They should have been looking over their shoulders then, that's a big no no in the dealer agreement
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Old 25 March 2013, 01:51 AM   #12
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I never went back to that store, but I just checked and they are no longer an AD...
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Old 25 March 2013, 02:28 AM   #13
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I'd be happy with a 3 to 5% discount, and if they are over MSRP I'm leaving whether the dealer could care less or not.
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Old 25 March 2013, 03:07 AM   #14
The GMT Master
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I never went back to that store, but I just checked and they are no longer an AD...
That may well be why then, Rolex are always watching
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