The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 15 August 2013, 03:47 AM   #1
rhrigorjr
"TRF" Member
 
Join Date: Aug 2013
Location: NJ,USA
Posts: 16
rolex pricing

Do Rolex control how much AD can sell their watches? meaning AD all have the same price for a particular watch.
rhrigorjr is offline   Reply With Quote
Old 15 August 2013, 03:48 AM   #2
mjclark32
"TRF" Member
 
mjclark32's Avatar
 
Join Date: Mar 2010
Real Name: MJC
Location: PHL USA
Watch: IWC, Rolex, AP
Posts: 29,232
I believe Rolex gives them a suggested msrp. Dealers can discount, but can not over charge. Those that know better than I will be along soon.
__________________
mjclark32 is offline   Reply With Quote
Old 15 August 2013, 03:50 AM   #3
Cc1966
"TRF" Member
 
Cc1966's Avatar
 
Join Date: Aug 2013
Real Name: Christopher
Location: Georgia, USA
Watch: ing the Sea...
Posts: 6,713
My AD does a 5% discount off MSRP even if you use a credit card.
Cc1966 is offline   Reply With Quote
Old 15 August 2013, 04:39 AM   #4
aeon888
"TRF" Member
 
Join Date: Mar 2012
Location: Midwest
Posts: 746
Depends on where you will buy your watch.

In the US, most AD's don't give discounts at all. Some may give 5-15% discount depending on the model and your relationship with the AD.

Whereas, Canadian ADs can give discounts ranging from 15-25% on even popular SS sports models.
aeon888 is offline   Reply With Quote
Old 15 August 2013, 04:47 AM   #5
ZDsam
"TRF" Member
 
Join Date: Jul 2013
Location: canada
Posts: 18
Quote:
Originally Posted by aeon888 View Post
Depends on where you will buy your watch.

In the US, most AD's don't give discounts at all. Some may give 5-15% discount depending on the model and your relationship with the AD.

Whereas, Canadian ADs can give discounts ranging from 15-25% on even popular SS sports models.
Really? Why
ZDsam is offline   Reply With Quote
Old 15 August 2013, 05:00 AM   #6
77T
2024 SubLV41 Pledge Member
 
77T's Avatar
 
Join Date: Dec 2010
Real Name: PaulG
Location: Georgia
Posts: 41,922
Rolex price to AD sets a floor - no AD will routinely sell below cost of goods.

Rolex distribution channel (e.g., Rolex USA) also prints a master price list providing retail prices.

Laws in different countries limit the relationship a manufacturer may have in controlling independent AD discounting efforts. Here in USA, the AD solely sets the final deal discount.
__________________


Does anyone really know what time it is?
77T is offline   Reply With Quote
Old 15 August 2013, 05:24 AM   #7
Rolex74
"TRF" Member
 
Rolex74's Avatar
 
Join Date: May 2008
Real Name: Rob
Location: Concordville, Pa
Watch: DSSD DJII PAM 005
Posts: 1,677
I paid $6400 for a DJ II MSRP $7150, there was no tax. That was from an AD
__________________
My Collection....
2012 DSSD G Series 116660; 2013 SS DJII 116300 (Stolen), 2010 G Serial GMTiiC 116710, V Serial Milgauss White Dial
2005 H Series PAM 005, 2018 Speedy Pro
Rolex74 is offline   Reply With Quote
Old 15 August 2013, 05:30 AM   #8
boogiebot
"TRF" Member
 
boogiebot's Avatar
 
Join Date: Apr 2011
Location: canada
Watch: me post!
Posts: 3,804
Quote:
Originally Posted by Rolex74 View Post
I paid $6400 for a DJ II MSRP $7150, there was no tax.
thats a great price from an AD congrats
boogiebot is offline   Reply With Quote
Old 15 August 2013, 05:32 AM   #9
1flossedm3
"TRF" Member
 
1flossedm3's Avatar
 
Join Date: Jan 2013
Real Name: Ryan
Location: Upstate, NY
Watch: TT Sub
Posts: 238
My AD does not discount AT ALL. First thing he said when I walked over to the Rolex case. So being how rude he was, I bought from a Grey Dealer on the site and saved $2500. (Used, but a G serial)
1flossedm3 is offline   Reply With Quote
Old 15 August 2013, 05:59 AM   #10
Billywiz
Banned
 
Join Date: May 2013
Real Name: John
Location: Florida
Watch: YG President
Posts: 2,090
Technically though...price fixing is illegal isn't it?
Billywiz is offline   Reply With Quote
Old 15 August 2013, 06:13 AM   #11
SWISSAHOLICS
"TRF" Member
 
SWISSAHOLICS's Avatar
 
Join Date: Jan 2013
Location: Here!
Watch: Rolex
Posts: 4,366
I have done plenty of research and buying....buying from an AD is throwing money away....buying from trusted sellers here is the way to go.....for new or used watch.
__________________
16610LN | 16613LB | 16710 Pepsi | 118238 | 116500 (White) | 116500 (Black) | 116710BLNR | 116610LV

"The one thing I fear most is time; time waits for no one and leaves no options."
SWISSAHOLICS is offline   Reply With Quote
Old 15 August 2013, 06:17 AM   #12
krieves
"TRF" Member
 
krieves's Avatar
 
Join Date: Aug 2012
Real Name: Ken
Location: Indiana
Watch: Daytona or Exp II
Posts: 262
I got a substantial discount a few years ago on my Exp II and got 7.5% discount on my Daytona. My AD has now lost their Rolex product line. Not because of discounts but due to low volume.
__________________
Proud owner of an Explorer II and a Stainless/18K gold Daytona.
krieves is offline   Reply With Quote
Old 15 August 2013, 06:35 AM   #13
Rolexitis
"TRF" Member
 
Rolexitis's Avatar
 
Join Date: May 2008
Real Name: Matt
Location: Earth
Watch: 114060
Posts: 3,203
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
__________________
Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons
Rolexitis is offline   Reply With Quote
Old 15 August 2013, 06:39 AM   #14
mlaihome
"TRF" Member
 
Join Date: Feb 2013
Location: California
Posts: 3
Checked with my AD on current Datejust II SS and price is right on, but no discount:
mlaihome is offline   Reply With Quote
Old 15 August 2013, 06:41 AM   #15
Urosfan
"TRF" Member
 
Urosfan's Avatar
 
Join Date: Oct 2012
Location: NYC
Watch: Me now
Posts: 19,372
If that price is correct for sub lvc I would be all over that awesome price
Urosfan is offline   Reply With Quote
Old 15 August 2013, 06:44 AM   #16
mater
"TRF" Member
 
Join Date: Jan 2013
Location: toronto
Posts: 89
You can get 13% off just walking in paying Visa at any AD in Canada
mater is offline   Reply With Quote
Old 15 August 2013, 06:44 AM   #17
Rolexitis
"TRF" Member
 
Rolexitis's Avatar
 
Join Date: May 2008
Real Name: Matt
Location: Earth
Watch: 114060
Posts: 3,203
Quote:
Originally Posted by Urosfan View Post
If that price is correct for sub lvc I would be all over that awesome price
It's right sir.
__________________
Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons
Rolexitis is offline   Reply With Quote
Old 15 August 2013, 06:55 AM   #18
applebook
"TRF" Member
 
applebook's Avatar
 
Join Date: Dec 2007
Location: vancouver
Posts: 1,918
If your AD won't discount on common models, then shop around. You WILL find a nearby dealer that will discount...even if it's only a pretty small %.

Hey, 5% on $8,000 is a lot of money.
__________________
applebook is offline   Reply With Quote
Old 15 August 2013, 07:16 AM   #19
anmomin15
"TRF" Member
 
Join Date: Feb 2013
Location: Houston TX
Posts: 35
Does anyone know how much the dealers costs?
anmomin15 is offline   Reply With Quote
Old 15 August 2013, 07:25 AM   #20
rhrigorjr
"TRF" Member
 
Join Date: Aug 2013
Location: NJ,USA
Posts: 16
I was looking at gmt 116713 tt and dealer says 13700 + tax for it.
she says we can work out the tax if I choose to have it ship to an address out of state.
rhrigorjr is offline   Reply With Quote
Old 15 August 2013, 08:05 AM   #21
mynameistaken
"TRF" Member
 
mynameistaken's Avatar
 
Join Date: Dec 2012
Real Name: Jin
Location: NYC
Watch: 116509 Steel Dial
Posts: 147
IMO, the common models 12 percent is common, sports model or models with higher demands or almost no discount.
mynameistaken is offline   Reply With Quote
Old 15 August 2013, 12:07 PM   #22
Scott95
"TRF" Member
 
Scott95's Avatar
 
Join Date: Nov 2010
Real Name: Scott
Location: Greensboro GA
Watch: GMT116713 - ATF
Posts: 301
Quote:
Originally Posted by Billywiz View Post
Technically though...price fixing is illegal isn't it?
Price fixing is where multiple manufacturers collaborate on prices of items that are supposed to compete in the market. If a single manufacturer wants to set a firm price on their product they are free to do that - if the free market works and that price is too high the manufacturer will lose sales.
__________________


116713 TT GMT II

116610 Sub C
Scott95 is offline   Reply With Quote
Old 15 August 2013, 12:17 PM   #23
Mr. K
"TRF" Member
 
Mr. K's Avatar
 
Join Date: May 2005
Real Name: Mark
Location: Seattle-ish
Posts: 6,074
I have bought new from an AD and used. Both are ok. I prefer the AD route when I think it will be a keeper. Like to know the watch is virgin and only mine from the beginning.
Mr. K is offline   Reply With Quote
Old 15 August 2013, 12:19 PM   #24
Old Expat Beast
TRF Moderator & 2024 SubLV41 Patron
 
Old Expat Beast's Avatar
 
Join Date: Jul 2013
Real Name: Adam
Location: Far East
Watch: Golden Tuna
Posts: 28,794
Hong Kong ADs and Rolex Boutiques all seem to do 5% discount, across the board.

Last edited by Old Expat Beast; 15 August 2013 at 12:20 PM.. Reason: mispelt
Old Expat Beast is offline   Reply With Quote
Old 15 August 2013, 12:23 PM   #25
brkanand
2024 Pledge Member
 
brkanand's Avatar
 
Join Date: Jul 2009
Real Name: DrK
Location: India
Watch: 4=YMDaytonaGMTHulk
Posts: 7,052
Quote:
Originally Posted by 1flossedm3 View Post
My AD does not discount AT ALL. First thing he said when I walked over to the Rolex case. So being how rude he was, I bought from a Grey Dealer on the site and saved $2500. (Used, but a G serial)
Congrats! A good decision IMO
brkanand is offline   Reply With Quote
Old 15 August 2013, 12:25 PM   #26
rhrigorjr
"TRF" Member
 
Join Date: Aug 2013
Location: NJ,USA
Posts: 16
Quote:
Originally Posted by Mr. K View Post
I have bought new from an AD and used. Both are ok. I prefer the AD route when I think it will be a keeper. Like to know the watch is virgin and only mine from the beginning.
same here I prefer the AD route, I am thinking of getting a gmt master tt next year and would probably go with the AD route. It just gives me a peace of mind about authenticity, I dont know much about Rolex and dont want to end up getting a fake one. going to a AD eliminates that.
rhrigorjr is offline   Reply With Quote
Old 15 August 2013, 12:29 PM   #27
dcash0615
2024 Pledge Member
 
dcash0615's Avatar
 
Join Date: Jan 2007
Real Name: Dave
Location: CA
Watch: es
Posts: 4,394
I would take the BNIB sub LVC as well as the pre owned at those prices. Jump on it.
Quote:
Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
dcash0615 is offline   Reply With Quote
Old 15 August 2013, 12:29 PM   #28
bawlin
"TRF" Member
 
bawlin's Avatar
 
Join Date: Aug 2010
Location: USA
Posts: 210
Quote:
Originally Posted by Rolexitis View Post
Here are the quotes I got about an hour ago from my AD:

DSSD- $9300 out the door
Sub LVC - $7000 out the door
pre loved LVC- $6200

I'm REALLY liking th DSSD price

I spent about $16,000 in there recently, so I appreciate the discounts.

Some of you need to find a new AD.

Show me ANYBODY here selling BNIB LVC for $7000.
If I could get an LVc for $7k it would be on my wrist tomorrow. Which begs the question - why isn't it on yours?
__________________
[116713LN]
[228238]
[15300OR]
bawlin is offline   Reply With Quote
Old 15 August 2013, 12:33 PM   #29
RickB8960
"TRF" Member
 
Join Date: Nov 2012
Real Name: Rick
Location: Maryland
Watch: 126618/DJ41/BLNR..
Posts: 91
Quote:
Originally Posted by rhrigorjr View Post
same here I prefer the AD route, I am thinking of getting a gmt master tt next year and would probably go with the AD route. It just gives me a peace of mind about authenticity, I dont know much about Rolex and dont want to end up getting a fake one. going to a AD eliminates that.
I thought the same thing when I first joined this forum, but after months of research I bought (now my second watch) from DAVIDSW and it's the only way to go. There are more than reputable sellers on here and you can easily see the ones who have sold MANY watches. It's pointless to buy from an AD unless money is no object IMHO.
RickB8960 is offline   Reply With Quote
Old 15 August 2013, 12:34 PM   #30
rhrigorjr
"TRF" Member
 
Join Date: Aug 2013
Location: NJ,USA
Posts: 16
Quote:
Originally Posted by mater View Post
You can get 13% off just walking in paying Visa at any AD in Canada
which AD is this
rhrigorjr is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

OCWatches

Asset Appeal

Wrist Aficionado

DavidSW Watches

Takuya Watches

My Watch LLC


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.