Will we ever see another SS Pepsi/Coke ?

[perryj]

Do you think Rolex has abandoned the SS Pepsi and Coke version of the Gmt? Could they really be gone for good?

[japenney]

Highly highly doubt you will see a pepsi on the current GMT model. Possiblly when Rolex gives the GMT a complete model update 5-10 years down the road (GMT master 3?). It would just be too similar to the BLRO in white gold. Rolex put the pepsi bezel on white gold for a reason -to make it exclusive. People pay big $ for that exclusivity and if it was to get ripped away it would seriously erk some customers. I took all these factors into consideration before purchasing my 116719blro. Coke in SS is possible but it would compete with the blnr. Coke in platinum is also a possibility.

Rolex has never released a model in full gold and then released the exact same model in SS. You have to consider that the bezel is the only thing that seperates this watch from SS. If you put it on a SS GMT it would be identical. I just dont see it happening.

My statements are generally supported by the community from research i have conducted on this question.

http://www.rolexforums.com/showthrea...mt+in+steel%3F

and another

http://www.rolexforums.com/showthrea...epsi+gmt+steel

[madmax21]

There's no question in my mind we will see the watch again the question is in what form and what the price tag will be. I know the Rolex is a marvel of marketing and I'm sure they have a plan to bring the watch back, I think we will see a Coke first and then a Pepsi.

More than likely in a two tone configuration of some sort once they have saturate the market with the two-tone they will then do something in SS. I also predict the rootbeer to come back. Wait-and-see within the next five years for sure one of them will be back

[madmax21]

sorry duplicate message

[madmax21]

Originally Posted by japenney

Highly highly doubt you will see a pepsi on the current GMT model. Possiblly when Rolex gives the GMT a complete model update 5-10 years down the road (GMT master 3?). It would just be too similar to the BLRO in white gold. I paid a significant amount of money for the exclusivity of pepsi and would be upset if that was removed. I took all these factors into consideration before purchasing my 116719blro. Coke in SS is a longshot as it would compete with the blnr. More likely to see coke in platinum.

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

[Daytona88]

More likely to see coke in platinum.

Coke in platinum...wow...I would love to see that. I would suspect that would become an instant grail for a lot of people.

[Dyim]

I am thinking Coke in 2 tone RG.

[rabbithole88]

Originally Posted by madmax21

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

I own SS, TT, & WG GMTs, so I guess I'm the exception to marketing 101.

Then again, I usually don't pay much attention to 101 of any subject because it's far too simplified.

[rabbithole88]

Originally Posted by Dyim

I am thinking Coke in 2 tone RG.

More likely Rootbeer for RG (IMHO).

[Scoobs]

Many said that there would be no Daytona C.... so anything possible I would say

[madmax21]

Originally Posted by rabbithole88

I own SS, TT, & WG GMTs, so I guess I'm the exception to marketing 101.

Then again, I usually don't pay much attention to 101 of any subject because it's far too simplified.

My intention here was not to include collectors a collector will always buy watches. They suckered us all in when we were born

[japenney]

Originally Posted by madmax21

I'm sorry to say but the 101 of marketing is not to really care about what you sold in the past it's what you're going to sell in the future, chances are someone that bought a BLRO Will not buy a two tone or for that matter even the stainless steel.

Rolex always looks ahead and is in the selling game they want to sell a watch they really don't care who they sold in the past, it may not sound very nice but that's the way sales work .

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

[jfmiii]

Originally Posted by japenney

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

No it's not. Making a WG only Pepsi was like releasing platinum only black bezel/dial subs. Borderline sacrilege. These are iconic tool watches and the heritage and history of that is what makes a rolex iconic. Not its exclusivity. It will come back in SS Pepsi configuration when demand for wg or blnr or coke or root beer or whatever gmt is satisfied. They know that people would be lined up tomorrow to buy a ss pepsi. They will release when they feel they have maximized profit. It will come when they revamp the gmt. That could be in 10 years but it will come. The yachtmaster was once pm only too. Lets just hope they get the bezel colors right when they do release it.

[madmax21]

Originally Posted by japenney

I have to disagree with your statement completely. Perceived exclusivity is a large part of the Rolex business model and a big part of the reason they do so well. When they start messing with exclusivity they risk their brand image. Putting the pepsi bezel on a current model SS GMT would be like releasing a smurf or day date in SS.

I can respect your point however it's my opinion that there in the game to make money and frankly PM are made for this very reason they make them lots of money.

Bringing out a model in precious metal is done because they make a ton of money on precious metal watches, once they saturate the market with them and feel they won't sell very many in the next few years as there is a limited customer base for precious metal watches. The smart move would be to come out with a stainless steel or two tone model that is similar and change the bezel and/or other cosmetic things.

I know precious metal buyers tend to be a little sensitive as they have a lot invested, Rolex really could care less about sensitive customers. They're not running a charity there in this to make money. I would disagree that this will affected the prestige of the brand. The precious metal models will always be available but they will add stainless steel and two tone watches to satisfy the masses. The trick is always to make more money year after year and once the precious metal customer is satisfied they will move onto the next segment.

[madmax21]

Originally Posted by jfmiii

No it's not. Making a WG only Pepsi was like releasing platinum only black bezel/dial subs. Borderline sacrilege. These are iconic tool watches and the heritage and history of that is what makes a rolex iconic. Not its exclusivity. It will come back in SS Pepsi configuration when demand for wg or blnr or coke or root beer or whatever gmt is satisfied. They know that people would be lined up tomorrow to buy a ss pepsi. They will release when they feel they have maximized profit. It will come when they revamp the gmt. That could be in 10 years but it will come. Lets just hope they get the bezel colors right when they do release it.

+1

[japenney]

Originally Posted by madmax21

+1

Here is a thread that is 3 weeks old with the overwhelming amount of posters stating that they do not expect a SS pepsi GMT any time soon.

http://www.rolexforums.com/showthrea...mt+in+steel%3F

and another

http://www.rolexforums.com/showthrea...epsi+gmt+steel

I respect your opinions but I would like to let you know the opnion of many is that we will not see a SS pepsi GMT any time soon. Perhaps in the distant future.

[madmax21]

Originally Posted by japenney

Here is a thread that is 3 weeks old with the overwhelming amount of posters stating that they do not expect a SS pepsi GMT any time soon.

http://www.rolexforums.com/showthrea...epsi+gmt+steel

and another

http://www.rolexforums.com/showthrea...mt+in+steel%3F

Only time will tell... one thing I will say is if they ever come out with the stainless steel Pepsi I'm IN

[Halothane]

I'm holding out for the release of the Dr. Pepper bezel

[madmax21]

Originally Posted by tomalf123

I'm holding out for the release of the Dr. Pepper bezel

Love it, Burgundy and white

[GB-man]

Originally Posted by Scoobs

Many said that there would be no Daytona C.... so anything possible I would say

Bingo. If the market continues on this path I wouldn't rule out a coke at basel '17. Pepsi I honestly don't see happening soon. Would be like admitting a mistake. Frankly I don't want them to.

[madmax21]

Originally Posted by GB-man

Bingo. If the market continues on this path I wouldn't rule out a coke at basel '17. Pepsi I honestly don't see happening soon. Would be like admitting a mistake. Frankly I don't want them to.

I agree I think we will see a Coke and 17 in stainless steel and in about 6 years a Pepsi two tone they will also change the dial color. Blue would be an interesting combo, this will differentiate the watch from its precious metal cousin.

As collectors will have to buy one of each

[T. Ferguson]

The possibility of Coke in stainless I suppose still exists. If they come out with a black/red platinum GMT with black dial first then put a fork in it, it's done. As for the Pepsi I'd say the odds are about the same as they are for a stainless Smurf - slim to none, with none being a heavy favorite.

[madmax21]

Originally Posted by T. Ferguson

The possibility of Coke in stainless I suppose still exists. If they come out with a black/red platinum GMT with black dial first then put a fork in it, it's done. As for the Pepsi I'd say the odds are about the same as they are for a stainless Smurf - slim to none, with none being a heavy favorite.

Two tone with blue dial Pepsi bezel it will also have a red second time zone hand...this is my opinion the estimated time for this will not for at least five years they match the same bezels with subs I don't see why they would be super concerned to do that to a GMT. In 5 years all the people that spent 35K Wont be thinking about how much they spent on there PM watch.

[sgmgolf]

If I had to guess my money would be on:
Rootbeer in TT & Coke in Platinum........both being released within the next 3-5 years.

[ltmgeller]

I hope so. Love the Pepsi gmt.

[TheVTCGuy]

I hope so too.... The Pepsi (and Coke) were such a classic Rolex for so many years...

[Roll the Lex]

I've got a blro, I'd like to see Rolex stop the WG model and switch to SS ASAP. Why? Exclusivity.

If I can now own a pm Rolex that is no longer made, then now I've got something really special.

[wuyeah]

I highly doubt you will see a SS GMT pepsi. The current WG PepC is doing well for limited people who can afford it. It is one of those models that it is so beautiful that you are willing to take your money out from wallet.

I think SS GMT CokeC is HIGHLY possible. It was a successful run although Coke was not nearly as popular as Pepsi.

Rolex premium WG PepC as grail, give average fans SS CokeC for those who cannot afford PepC. Covering both high and middle income. A win win for Rolex.

[beshannon]

Originally Posted by perryj

Do you think Rolex has abandoned the SS Pepsi and Coke version of the Gmt? Could they really be gone for good?

Call Rolex and ask, then report back here!

[watchwatcher]

Well...who knows, really. It's all speculation at this point.

To answer the OP's question: No I don't think so (in Pepsi anyway). Coke? Maybe...