Cubitus-latest

[~JJ]

I don’t understand how this new line took “years” to develop. Perhaps all of the r&d went into the movement??

[Uros]

Ok with bracelet whole watch just went from bad to worse. Leaked one suddenly doesnt look that bad. What they were thinking?!


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[Bosscheto]

[QUOTE=nickorette;13429518]I don't understand why they just didn't just produce more nautilus instead. They could double production on 5811G and still not have enough to go around, and arguably with a higher profit margin and less costs then developing and producing this abomination.

There are a lot of Nautiluses already. With the exception of some special pieces all through the years in platinum, gem setting and white gold before the 5811 - this line was never a collectable. So having too many Nautilus watches makes it a bubble that can damage the entire brand.

Having a new collection - which will be on wait lists allows the Nautilus line to move only PM and remain its covid status of a collectable.

This is the reason why you had a pyramid of 5711s - the Tiffanny 175 - than hundreds of green dial diamond bezels, more than a thousand green dials , and the unicorn worn by Arnaut - which in a better economy will be sold on a charity to pull the entire line. The Aquanaut was hated for more than a decade - the cubitus is just fine, and with different dial colors in the future - it is just fine.

[sensui]

Originally Posted by nyc2la

Thierry Stern said he doesn’t want to be known by just the Nautilus (a la AP and the Royal Oak), so he discontinued the 5711.

He then took a classic, iconic watch that is the 5711 and created this watch, which has the same elements as the 5711, and ruined it.

Summed up perfectly.

[Gebbeth]

Is the fact that they haven't shown the back means that there is no movement worth showing? That is, probably quartz, so a solid case back?

Just guessing....and curious.

[ButtButt]

lol yikes, I really thought this was a joke at first. The two tone one might be one of the worst things I've seen in a while.

[Dapuma]

It seems like someone lost a bet to make a worse nautilus - I thought the issue was that they bracelets take so long to make they couldn't make enough (not that they wanted to make enough) - how does this fix that problem

square watches run "large" so are these between 32-35mm ?

[ts3]

Originally Posted by nyc2la

Thierry Stern said he doesn’t want to be known by just the Nautilus (a la AP and the Royal Oak), so he discontinued the 5711.

He then took a classic, iconic watch that is the 5711 and created this watch, which has the same elements as the 5711, and ruined it.

This sums it up nicely. What were they thinking?

Originally Posted by cascavel

This new Patek is the perfect reason not to trade or sell my 5711. Clearly, PP is not going to come up with "something better".

You and me both...

[Gandor]

When I heard of the Cubitus, I was a little bit sad for them because it shows that maybe they don't have any more ideas. And they should have plenty of beautiful ideas.

[KapitalOne]

Looks like the Farasute watch from China…


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[pam66]

Originally Posted by omar-rye

that’s what has me scratching my head too.

+1

[Audevache]

Not a fan personally but my wife agrees that the green one will sell well.

[pam66]

[QUOTE=Bosscheto;13429532]

Originally Posted by nickorette

I don't understand why they just didn't just produce more nautilus instead. They could double production on 5811G and still not have enough to go around, and arguably with a higher profit margin and less costs then developing and producing this abomination.

There are a lot of Nautiluses already. With the exception of some special pieces all through the years in platinum, gem setting and white gold before the 5811 - this line was never a collectable. So having too many Nautilus watches makes it a bubble that can damage the entire brand.

Having a new collection - which will be on wait lists allows the Nautilus line to move only PM and remain its covid status of a collectable.

This is the reason why you had a pyramid of 5711s - the Tiffanny 175 - than hundreds of green dial diamond bezels, more than a thousand green dials , and the unicorn worn by Arnaut - which in a better economy will be sold on a charity to pull the entire line. The Aquanaut was hated for more than a decade - the cubitus is just fine, and with different dial colors in the future - it is just fine.

it is the shale end of integrated bracelet watches. if it said Rado or Tissot on it no one would give it a second thought.

[Partekular]

https://www.patek.com/en/company/press-releases

https://www.patek.com/en/collection/all-models

[Gebbeth]

This kinda looks like a watch that was designed by committee. The committee being sales, marketing, design, jewelers, engineering/technical, and the finance guys.....plus Stern having the most say.

It feels like marketing was saying "We need a new entry level model to create new markets for Patek."

But the sales guys said "Can't make it a dress watch then, because no one buys dress watches, and it's not what young hip people want."

And then the design folks said "Well it turns out young people want sports watches, and what's more iconic a sports watch for Patek than the Nautilus."

But Stern then said "Look, we don't want to be the Nautilus company, so we have to think of something else."

And then the finance people said "Well, if we go completely new, then we're talking about extended design and development time, new tooling, new machinery, lots of sunk costs we may never recover if this thing is a dud."

Then the marketing people said "Well we can't pass on those costs to the young hip consumers we are targeting....it would be too expensive."

Then Stern said "Ya, you are correct. We can make it expensive, but not too expensive."

Then the technical team said "Minimum, new watch, possibly new, lower cost movement, new tooling etc.....tens of millions of Swiss Franc.....probably more. Plus no guarantees on timing."

Stern then says "So where can be lower the price point? Where can we go? How about quartz?"

Everyone except Stern starts laughing uncontrollably....almost rolling on the floor....until they notice Stern is not laughing.

They all collectively catch their breath, and then say "Ya....quartz. Brilliant idea."

The design guys then say "Okay, we can make something Nautilus/Aquanaut-ish. Will save money and costs. We can design something quickly."

Technical guys say "Quartz is done. We already know where to go. Solid case back, even better since we don't need to make the quartz look good."

Finance people says "A million or two Swiss Francs max on costs."

Technical guys says "Give us some time on tooling once you guys make the Nautilus....ummm....new-Nautilus design final."

Marketing guys say "We need a new name. Remember, we're not the Nautilus company."

More uncomfortable chuckles.

Meanwhile, somewhere in the background, there is a young intern from Belgium who's reading a comic book about a bear during his lunch break.

Subconsciously, the sales guys think..."that Cubitus character is such a loon.....wait a minute......man, am I hungry."

"How about Cubitus?"

Fast forward..............to now.

[pam66]

[QUOTE=pam66;13429576]

Originally Posted by Bosscheto

it is the shale end of integrated bracelet watches. if it said Rado or Tissot on it no one would give it a second thought.

platin model 86K euros. are you kidding?????

[Yellowfury]

Originally Posted by Partekular

https://www.patek.com/en/company/press-releases

good eye

[pam66]

AR model 60K euros

[Vince_76]

41k for SS? Lol

[pam66]

steel 40K euros , German priceless

[pam66]

you cannot make this up

[Jay66]

Also it's 45mm, this seems large.

[avilhena]

Originally Posted by Gebbeth

This kinda looks like a watch that was designed by committee. The committee being sales, marketing, design, jewelers, engineering/technical, and the finance guys.....plus Stern having the most say.

.

WOW

I think this pretty much sums it up PERFECTLY

[TomInNJ]

I think this is the problem from a design point of view. The Nautilus is obviously a classic design. The Aquanaut works because it is based on that classic design, but simplifies it with a more basic case design. The Cubitus does the opposite and makes the case design a lot more complicated—more angles, more edges. I think that is why it is visually grating to fans of the Nautilus and Aquanaut. That’s my theory at least.

[SRG89]

Shocking pricing… what happened to this being the accessible range? They’ve not even bothered to make a square calibre which I thought would have been the case if they went mechanical…. They’ve stuck an off the shelf movement in, it’s really quite astounding how bad this is given pricing

[pam66]

you have to give it to AP at this point. like the code or dislike it, but it was something totally new. this cubisomething is a mix of old PP own designs and designs that are out there without any new innovative idea coming in. at a price point which is unbelievable.

[Gandor]

How is this watch starting at 40k when a royal oak, with an arguably better, hand finished, bracelet is sub 30k. Are royal oaks priced too cheaply or has Stern gone mad? Movement finishing doesn't look like anything special here. What a cash grab.

[sampelligrino]

So it's is real... https://www.patek.com/en/collection/cubitus

Priced on par with Nautilus ($40k), this is the new entry level?

This is the best they could do? They want to pivot away from being known for the Nautilus, and clone Genta's iconic design but make it square versus the iconic porthole? Who would buy this over a Nautilus?

I am very surprised by this move by Thierry

[Yellowfury]

40k i'm out lol. I was hoping for 20.

[Jay66]

https://www.hodinkee.com/articles/in...tus-collection