Can anyone explain why Rolex choose to do so?

[Submarino]

Originally Posted by Cru Jones

Failing to update the proportions throughout the design does tend to demostrate a certin lack of precision and aesthetic sensibility. We're talking about aesthetics here, so, pure functionality isn't a sufficent explanation, IMHO. And, yes, the watches will still sell. Doesn't mean the criticisms aren't justified.

x2

[rolex222]

[QUOTE=Submarino;2194092]By virtue of enlarging the watch from it's original size it's already a different watch and a different looking one. It's like putting 15 inch rims on a Range Rover.:banghead


Finally someone who understands.

[rolex222]

Originally Posted by Badandy

...unless they thought it would look better with proportionally shorter hands. Not that hard, mate.

Explain more precisely please, don't get your argument.

[rolex222]

Originally Posted by Badandy

...unless they thought it would look better with proportionally shorter hands. Not that hard, mate.

Don't understand your argument. Just take a look at the 39mm exp1, take a long hard look at it. The hour hand seems even shorter then the hour hand on the 36mm exp1. To me that is a major, major design flaw.

[Badandy]

Originally Posted by rolex222

Don't understand your argument. Just take a look at the 39mm exp1, take a long hard look at it. The hour hand seems even shorter then the hour hand on the 36mm exp1. To me that is a major, major design flaw.

No it isn't, you just don't like their decision, which is fine. They thought the previous version's hands were too long so they went in a different direction. Look, if you thought the wheels on a small car are too large, when you increase the size of that model you *might* not increase the size of the wheels.

[rolex222]

Originally Posted by Badandy

No it isn't, you just don't like their decision, which is fine. They thought the previous version's hands were too long so they went in a different direction. Look, if you thought the wheels on a small car are too large, when you increase the size of that model you *might* not increase the size of the wheels.

Badandy, your argument is reluctant. How would you know rolex thought the previous hands were too long? Are you working for rolex? That is the biggest joke i have heard this week. Sorry no offense.
And your comment about small car big car makes no sense to me.
Okok, you have a 39mm i get it. Beautiful watch indeed, have a good day.

[Submarino]

Rolex 222 there's no point on keeping this thread going any longer. Looks like we are wasting our time. Some people just don't get it.

Let's move on.

[rolex222]

Originally Posted by Submarino

Rolex 222 there's no point on keeping this thread going any longer. Looks like we are wasting our time. Some people just don't get it.

Let's move on.

Advice taken! Have a good day sub

[JakaB]

I own a 39mm Explorer and enjoy how the lume on the minute hand lines up perfectly with the hour marker. Any more would be duplicitous and thus poor design efficiency.

Lume overlap can also be confusing during a quick time check. This still is a tool watch.

[WJGESQ]

Originally Posted by rolex222

I just don't get it. No matter how hard i try to find an excuse for rolex. I just don't get it.

They enlarged the case of DD2 and DJ2, yet they left the size of crown untouched as used on the originals.

They enlarged the case of EXP 1 39mm, yet they used the same hands as used on the 36mm model.

Make any sense to you?

Any logic in this?

Best guess is that they know people will still buy it no matter what the short cuts. If Rolex made them all pink and purple, there would still be those persons who would trip over each other to pay list price.

[ParisDakarBmw]

Function is one thing, but a cosmetic issue is another.

I dislike the tiny hands on a larger watch.

[Badandy]

Originally Posted by rolex222

Badandy, your argument is reluctant. How would you know rolex thought the previous hands were too long? Are you working for rolex? That is the biggest joke i have heard this week. Sorry no offense.
And your comment about small car big car makes no sense to me.
Okok, you have a 39mm i get it. Beautiful watch indeed, have a good day.

I know Rolex thought the previous hands were too big because they didn't increase their size proportionate to the increase of the overall watch. I don't have a 39mm Explorer, I just like engaging in "reluctant" arguments. By the way, my example made perfect sense; read it again. It's pretty clear there is a comprehension barrier here, and it's really not worth both our time for me to spell it out for you. Have a good day.

[buz-lh]

The dial on the 36mm Explorer is as large or a little larger than the dial on a Sub or a GMT so it stands to reason that the dial on the 39mm is larger; thus the same length hands do look a little strange to me. I understand the lume stopping right at the 5 minute mark but the hour hand and the minute hand look too short. The minute hand on my 36mm extends to the end of the 5 minute mark and the hour hand is more in balance also. It's hard to predict what Rolex will do but I think when these old hands are used up they will use a longer hand. Who knows, maybe the shorthands 214270 may become the next collector's must have.

[rolex222]

Originally Posted by Badandy

I know Rolex thought the previous hands were too big because they didn't increase their size proportionate to the increase of the overall watch. I don't have a 39mm Explorer, I just like engaging in "reluctant" arguments. By the way, my example made perfect sense; read it again. It's pretty clear there is a comprehension barrier here, and it's really not worth both our time for me to spell it out for you. Have a good day.

No barrier in any form here badandy, your arguments made no sense at all.
And Yes please save time not make wild speculations like: "I know rolex thought the previous hands were too big". You have no idea.

[Badandy]

Originally Posted by rolex222

No barrier in any form here badandy, your arguments made no sense at all.
And Yes please save time not make wild speculations like: "I know rolex thought the previous hands were too big". You have no idea.

Wild speculation? The mere fact that they didn't appreciably enlarge the hands when they enlarged the rest of the watch means they thought the previous hands were too big and that their relative size needed to be reduced. Simple.

My analogy with the car was also very clear. I have no idea how you don't get that, even if we disagree on the topic of which Explorer looks better. Read it again, it's basic stuff.

[nowzen]

Originally Posted by rolex222

They enlarged the case of EXP 1 39mm, yet they used the same hands as used on the 36mm model.

Make any sense to you? Any logic in this?

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

[Nicko]

[Hydrographer]

Originally Posted by nowzen

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

Very good!! Thats made my day.

[azkri]

Originally Posted by nowzen

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

That's a good one!

[RanHong]

does everything have to be logical?

[htc8p]

they just want to change the appearance to suit the popular trend for regular people. they dont want to change the insides because it will cost money.

[RolexABC]

Originally Posted by nowzen

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

[BT12]

Originally Posted by Badandy

Wild speculation? The mere fact that they didn't appreciably enlarge the hands when they enlarged the rest of the watch means they thought the previous hands were too big and that their relative size needed to be reduced. Simple.

My analogy with the car was also very clear. I have no idea how you don't get that, even if we disagree on the topic of which Explorer looks better. Read it again, it's basic stuff.

I thought you had time restraints yet you are spelling it out for us.

[BT12]

Originally Posted by nowzen

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

:thumbsu p:

[Sunshine]

Originally Posted by ParisDakarBmw

Function is one thing, but a cosmetic issue is another.

I dislike the tiny hands on a larger watch.

2nd. The hands are to dam small.

[Sose]

I would think it just helps keep their costs down and profit to a maximum. This way they don't have to order new parts just re-use old ones or keep manufacturing new "old" ones since they don't have to re-design new ones.

Does that makes sense? I kinda confused myself there.

[rolex222]

Originally Posted by Badandy

Wild speculation? The mere fact that they didn't appreciably enlarge the hands when they enlarged the rest of the watch means they thought the previous hands were too big and that their relative size needed to be reduced. Simple.

My analogy with the car was also very clear. I have no idea how you don't get that, even if we disagree on the topic of which Explorer looks better. Read it again, it's basic stuff.

Why don't you just give it up badandy, your argument is simply a wild guess, not a fact. If you want to go on about it, fine with me, however please find something more constructive, you are making us laugh here.

[rolex222]

Originally Posted by RanHong

does everything have to be logical?

No, not everything. But "HOROLOGICALLY", yes.

[dsio]

is the DJ2 / DD2 any thicker than the DJ/DD in terms of front to back?

[Grissom]

Originally Posted by nowzen

(transcript from secret recording of Rolex 2008 boardroom marketing meeting)

CHAIRMAN: How's the latest numbers Pierre?
PIERRE (in Marketing): Generally good but Omega and some of the others are killing us with their oversized watches.
CHAIRMAN: They're ridiculous, who wants a watch that looks like a kitchen clock?
PIERRE: Well apparently the consumer... someone shot a picture of Madonna wearing a wall clock and now...
CHAIRMAN: We got nothing this big in planning even - you know it will takes 20 months to react to this trend.
WALDO (in production): ....Well... we could slap the existing Explorer movement in a honking big case... and get it out quick.
SALLY (in Inventory): Yeah, but what would we do with the 1.5 million hands we have on the shelf.
CHAIRMAN: Use them as is... anybody that buys an oversized watch isn't going to care about undersized hands.
ALL: Loud applause and laughter...

So it's Madonna's fault!! Too funny!!!