UK Price increase?

[astrazen]

Originally Posted by JGX

Look at it this way. Under the new US prices, the DSSD (and we'll use that as an example because it's the one that seems to be causing the most 'upset') will cost $12,000 USD

Here in the UK at the moment (under current prices) it is £7,700 which works out at roughly $11,800

Now, any non-EU citizens are entitled to reclaim VAT when they leave the country and when you take off the VAT on the £7,700 (which is £1,283) it leaves a pre VAT price of £6,416 or $9,856. Are our US brethren likely to get a $2,150 'discount' from an AD on their DSSD, I don't know? But either way there's a hefty gap there given the influx of potential Rolex buyers during the Olympics.

DSSD in the uk is £7070 not £7700

[JGX]

Originally Posted by astrazen

DSSD in the uk is £7070 not £7700

Apologies, you are, of course, correct - early morning following a long flight and brain is fried!

The figures are, therefore, even more appealing to our US brethren:

£7,070 = $10,870
VAT: £1,178 = $1,809
TOTAL EX-TAX Price: £5,892 = $9,051

A whopping $3,000 difference between the $12,000 US list!! Can't see Rolex not wanting to trouser that extra cash. . .

[jay1988]

Originally Posted by JGX

Apologies, you are, of course, correct - early morning following a long flight and brain is fried!

The figures are, therefore, even more appealing to our US brethren:

£7,070 = $10,870
VAT: £1,178 = $1,809
TOTAL EX-TAX Price: £5,892 = $9,051

A whopping $3,000 difference between the $12,000 US list!! Can't see Rolex not wanting to trouser that extra cash. . .

Your argument originally was for Rolex raising the price and now you're using the current one ? Maybe if the prices don't go up I could see some people buying.

£7,070 may come to that many dollars when you use a currency exchange rate but I just put it into an actual Visa exchange price which gives you the cost to your card and it came to $11,200. That's including a 2% commission which American Express give and others can go as high as 5. WHatever money you get back at the airport you will probably pay when you land in America for import.

I'm not sure what the cost of taking a watch into the USA is but I doubt it's cheap. If it really was $3,000 cheaper then people would buy their watches in the UK as the difference would probably pay for the flights.

[3266]

UK Price increase will probably follow some time this month!

[JGX]

Originally Posted by jay1988

Your argument originally was for Rolex raising the price and now you're using the current one ?

I made no "argument" for Rolex raising the price, I simply said that I can't see Rolex wanting to miss out on the Olympics to increase their profit margins.

Originally Posted by jay1988

Maybe if the prices don't go up I could see some people buying.

Exactly my point and is the very reason I quoted the current prices, in order to point out the disconnect between the two figures.

Originally Posted by jay1988

£7,070 may come to that many dollars when you use a currency exchange rate but I just put it into an actual Visa exchange price which gives you the cost to your card and it came to $11,200. That's including a 2% commission which American Express give and others can go as high as 5.

There are plenty of ForEx services that allow you to transfer sums of money of this size at rates far better than the credit cards.

[bayerische]

The DSSD jumped to over 10K euro in Finland...

[JGX]

A thing that just struck me is that should a canny American buy a single Ernest Jones share (and obviously purchase the watch from EJ), they would save themselves a further automatic 10% - thus bringing the differential to nearer $4,000!!!

[SuitedPower]

wonder if this confirmed price increase elsewhere is gonna hit here in the uk

[rhino77]

No price increase according to my local AD.

[GEO_79]

Originally Posted by rhino77

No price increase according to my local AD.

[Bobble]

Not at mine either

[Lanfor]

I have bad news gents...

https://www.rolexforums.com/showthread.php?t=237531