Where will the crazy prices of the old Pepsi go now?

[Armyguy03]

Nothing beats a classic. I saw a Kermit list and sell for $17k (here), so anything is possible. Three bezel (B/P/C) and bracelet options (O/J/S) give you the ultimate watch. Today’s unveiling has put a jubilee on my wish list.

[sgmgolf]

Originally Posted by HL65

Highly doubt it and wouldn’t count on it.

X2....I have only seen discontinued Rolex models price go in 1 direction!

[904VT]

Originally Posted by 5253Reynolds

One of the great fallacies of man is thinking things will always continue on there current trajectory. Happens all the time in business/stock market. It's always painful for those without foresight.

This isn’t the equity markets though and if Rolex continues to produce new models as a scarcity and not commodity, the trickle over effect will be a structural trend and not cyclical. Some could argue it already is

[Deroya]

not sure why anyone would think the prices would drop. they don't make 5 digit anymore.... some people like myself highly prefer 5 digit.

[Xerxes77]

Originally Posted by HL65

Highly doubt it and wouldn’t count on it.

I think this is a correct answear!

[Jacobson]

Originally Posted by Armyguy03

Nothing beats a classic. I saw a Kermit list and sell for $17k (here), so anything is possible. Three bezel (B/P/C) and bracelet options (O/J/S) give you the ultimate watch. Today’s unveiling has put a jubilee on my wish list.

Unworn with stickers Kermit for sale here:



Shocking

[WS9D]

I think they will level out then continue to climb at a small rate. A five year waiting listing for the new one will keep driving people to the old. The 16710 has the luxury of three bezel the users can change themselves along with bracelet options. Now if Rolex comes out with an oyster option as well, this may change things. A lot of people don't like jubilees and this will keep the 16710 relevant.

[TimeToWatch]

Originally Posted by DoctorA

I expect a significant price dip in the preowned 5 digit Pepsi in light of the new release.
What do you guys think?

Where did older Daytona prices go when the 116500 came out?

[JasoninDenver]

Through the roof. Dammitt.

[mountainjogger]

Originally Posted by HL65

Highly doubt it and wouldn’t count on it.

Agree. And the only way it would impact value of vintage pepsi models is if the AD's were all well stocked with new SS pepsi and no multi-year wait lists. And what are the odds of that happening? Zero!!!

[mountainjogger]

Originally Posted by Ks6pd

I think they will level out then continue to climb at a small rate. A five year waiting listing for the new one will keep driving people to the old. The 16710 has the luxury of three bezel the users can change themselves along with bracelet options. Now if Rolex comes out with an oyster option as well, this may change things. A lot of people don't like jubilees and this will keep the 16710 relevant.

This!!!

[codecow]

Originally Posted by Deroya

not sure why anyone would think the prices would drop. they don't make 5 digit anymore.... some people like myself highly prefer 5 digit.

Some people who previously wanted a Pepsi dial and also like Jubilee will now set their sights on the updated modern version.

[kans86]

Originally Posted by Ks6pd

I think they will level out then continue to climb at a small rate. A five year waiting listing for the new one will keep driving people to the old. The 16710 has the luxury of three bezel the users can change themselves along with bracelet options. Now if Rolex comes out with an oyster option as well, this may change things. A lot of people don't like jubilees and this will keep the 16710 relevant.

Ditto

[Andrés G]

Originally Posted by codecow

Some people who previously wanted a Pepsi dial and also like Jubilee will now set their sights on the updated modern version.

Yes. That’s exactly my plan.

[FTX I]

Didn't see this thread. Wondered the same.

[TitanCi]

Definitely won’t go down doc, it’ll go up.


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[5253Reynolds]

Originally Posted by 904VT

This isn’t the equity markets though and if Rolex continues to produce new models as a scarcity and not commodity, the trickle over effect will be a structural trend and not cyclical. Some could argue it already is

I would argue the current prices mirror equity markets almost perfectly (i.e. look at the price of a 5 digit Pepsi 2 years ago). Further, I believe there is no real "shortage" at all (at least in the US, can't speak for Europe) and such notion has mostly been manufactured/blown out of proportion on this forum and others like it. There is not a structural problem in my opinion, what we are experiencing now is probably the greatest watch price bubble of all time.

[Vaxe]

Sorry WG Pepsi.. hello steel Pepsi!

[fskywalker]

Originally Posted by sillo38

I’m guessing up even more. Look what the 116500 did to the 16520.

True!


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[zjd168]

At least for me if I want the Pepsi I will go for the new one and I think a lot of consumers share the same idea. Right now price of the old ss pepsi already rise to the same or much more than the new retail price. The new one will be hard to get at the beginning but I assume it go through the similar way as the BLNR, not prohibitive difficult to get in the future at MSRP. Hard to imagine the old pepsi price can sustain

[scrappy]

Are we already talking about values? lol

[samson66]

Tricky one, could go either way. The fact that the new one is jubliee-only may help to keep the 5-digit models valuable. But just having a new Pepsi with new movement and ceramic bezel makes it a big improvement. For me I'd take the new one every day of the week, but others prefer the classics. We shall see.

[Armyguy03]

Originally Posted by 5253Reynolds

I would argue the current prices mirror equity markets almost perfectly (i.e. look at the price of a 5 digit Pepsi 2 years ago). Further, I believe there is no real "shortage" at all (at least in the US, can't speak for Europe) and such notion has mostly been manufactured/blown out of proportion on this forum and others like it. There is not a structural problem in my opinion, what we are experiencing now is probably the greatest watch price bubble of all time.

This comment made me giggle just a bit (re: bubble) because it made me think of the Tulip fiasco that occurred in the 17th century. On a side note, there was a great film (Tulip Fever) released last year covering the madness, highly recommend. Okay, now back to Rolex watches. Apologies for the digression.

[theflywrist]

Originally Posted by sillo38

I’m guessing up even more. Look what the 116500 did to the 16520.

I predict just this.
The 16710's still have the older style chamfered bevels, aluminium insert, holes on the lugs (except for the last years), much better fit and proportions IMO.

[AK797]

Unless Rolex swamp the market with BLROs then like the D500 this will have the effect of drawing more hyped up buyers to the well, so price pressure will probably be upwards.

[springer]

Originally Posted by DoctorA

I expect a significant price dip in the preowned 5 digit Pepsi in light of the new release.
What do you guys think?

I don't see that happening at all.

[Highjinx]

I bought a $10k five digit pepsi and it is such a beautiful little watch. In fact I love it so much it lives in the safe. The new one is blocky and ugly, and that jubilee band is disgusting. No thank you :)

I wouldn't sell my 16710 for $15k.

[bayerische]

White gold Pepsi... What will happen to it?

[droptopman]

Prices will continue to go up. They are not building anymore 4 or 5 digit GMT's. The new SS BLRO will be hard to get and some consumers will want one and go with a vintage model instead of waiting. Demand for the "Pepsi" will be crazy.

[mwatch]

Originally Posted by tomchicago

The colors on the ceramic are still dusty, pale and wrong. Pastel Pepsi. Have to see it in person. Live photos show the colors washed out vs. the doctored ones on Rollie's website. The jub is great though as is the new movement.

Agree, colors are not just right, same as the WG version. 5 digits all the way .