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7 January 2019, 04:03 PM | #31 |
"TRF" Member
Join Date: Jan 2018
Real Name: Dan
Location: Benelux
Posts: 1,920
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If I’d be Rolex I’d do the same in current climate where people are prepared to spend anything to get a hot watch. Preferably push the grey steel prices to PM levels so the logical choice is to buy PM as soon as you see it in AD window. Then If economy slows, switch production to steel as needed to keep the volumes up. This way you don’t have to hire/fire staff or make to big changes in production during economic cycles and can take advantage of the increased demand by just offering a much higher margin product.
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7 January 2019, 04:43 PM | #32 |
2024 Pledge Member
Join Date: Jan 2016
Location: San Diego, CA
Posts: 12,437
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I'm fairly sure from the ADs I've spoken to/guys I trust, there hasn't been a real shortage of anything in significant ways....in fact many actually tell me Rolex is working extra days out of the week now in production to squeeze a bit more output.....the demand just greatly outstrips the supply and with it comes the extreme movement from grey sellers/any joe blow reading TRF buying up every stainless steel sports reference in hopes of making a couple grand from their local AD.
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