Rolex price increase 1st October

[Oxfordian]

Some interesting points of view in this thread, from a new Rolex owner I am struggling to understand the grief that people perceive that they are going through, the SS Professional range is incredibly popular, there are more buyers than watches so naturally there is a waiting list, patience is the key.

The other problem that I see is that there is a group people who are looking to make a quick profit and another group who are in the 'must have now' scene, and between them they have created a micro watch economy.

If you just have to have one of these 'must have watches', then you have to choose, pay over the odds on the grey market or work within the AD network and have some patience.

Until this bubble bursts, and it may never burst, this is how the market is going to be, stock on the shelves is going to be a rarity.

[101031-28]

Originally Posted by RyanJ

People always say they would pay XXX more right now if the ADs had models in stock. Well, 3 years ago the cases were over flowing with virtually every model you could think of in the SS line. The Daytona was the only real exception. Where were all those buyers then?

Watches weren't flying off the shelves then even with ADs offering decent discounts. People were running to the grey dealers to get even bigger discounts. Sure, Rolex was still selling watches no doubt but people were not paying 2-3x MSRP or jumping through silly AD hoops to get one.

I guarantee you if Rolex were to open the flood gates and fill the market with SS models, the desire to buy them would drop through the floor back to where it was a few years ago. Rolex would still sell and still make money just like it always has.

People want what they can't have. Right now that is all this is. Many people don't want a Rolex because they want that watch. They want a Rolex because they are hard to get and can be sold for profit.

100% this.

Originally Posted by Rashid.bk

Amazing how Rolex have convinced people that a watch's price needs to be more. In the history of consumerism never has a consumer wanted to willingly walk into a store and ask to pay "more".
No matter what anyone says a Rolex just isn't a watch that is worth more than it's current MSRP by 20, 30 or 40% more. Yes, it's a luxury item and it's price isn't calculated by actual material and product but the name.

IWC is trying this strategy with the Big Pilot a $13k watch now...and it sits.
If Rolex raised prices and made stock available, the demand would catch up in a year or two and then grays would lower prices and shelves would fill and over stock.
Rolex is going for the Hermes Birkin strategy, it's not the price, it's the scarcity and prestige that makes it so desired.
Rolex is selling EVERY SINGLE ss sports watch it makes guaranteed at 100% of msrp. This is great for the brand and great for it's ADs.

Today the problem isn't so much a stock issue as it is a middle man issue. Every Joe Blow with an IG and a few dollars has gotten into a new business venture made popular by social media, grey market sales.
Rolex isn't the only one in this category, go check out sneakers. Kanye West will be the highest paid rapper by a large margin just because of sneakers which will generate over "a billion in sales for 2019".

Yeezys sell out in hours upon release and then resell for double/triple the MSRP, Supreme, Bape, Chanel and their bags, the list goes on....
Lots of people making a dollar on the flips. It used to be cars in the 90s, then houses were popular, today it's the retail market.
I've watched more than one video on a successful YouTuber and how he purchased his luxury....numerous business ventures, but luxury watch resale is always at the top. Even Producer Micheal's channel mentions this with the super rich also doing this at a much higher level, Rainbow Daytona and platinum Pateks come to mind.


If you honestly believe that Rolex needs to price into AP and AP needs to price higher to solve the problem, and you would literally happily walk into an AD and pay $15k because a BLRO is in stock, this only makes me lol.....you are either really wealthy or possibly gullible. Why, because the watch has already been priced, the market set....maybe if Rolex dropped the new Coke and said this one is $15k because of the new blood red color maketing oyster malarkey on the ceramic bezel and flooded the market with every AD getting ten a week....but not on an existing product, it doesn't match inflation relative to society.
You price a 911S at $250k in 2020 people will go elsewhere.

What do you think will happen in three or four years when the market catches up and everyone is wearing their BLROs, BLNRs, Subs, etc..and everyone is singing kumbaya together on IG posting their watches,
-what of that stock still coming in, sitting on shelves at $13k
-so Rolex can cut production? so wait, now they don't sell every watch they make?
-offer discounts, so the watch isn't worth that much?
-more and more headaches

Today Rolex literally sells EVERY SINGLE ss watch in the professional line from the Explorer 1 up to the Daytona, with the exception of the YM 1 and 2. One hundred percent return on their pricing and one hundred percent return for the AD's investment into stock.
And now even DJs are getting popular, the chocolate and blue dials being very desired, PM is m making a surge....
I don't have a degree in business, but if Rolex marked up by 20% or more and made stock available, in few years it would catch up and hurt the brand. Luxury has more prestige in scarcity and availability than price.
If Hermes stocked the shelves with Birkins, even at the current price they would sell out, and then in a couple months when everybody on IG has one, it will lose it's prestige, because everyone has it.
Today, it seems everybody literally has $10-15k just sitting waiting to throw at a Rolex purchase.

Moral of the story, price isn't the issue, and Rolex know exactly what they are doing.

PS: if you think it's worth more and are willing to pay more for available stock, that solution exist right now, today. Grey market. Go get 'em boys.

+1

[APPRF]

Originally Posted by scooba

Well as far as I understand the prediction didn’t happen for the 1st October

Paul Thorpe said October, but didn't give an actual date. I hope it doesn't happen.

[Jacobson]

Originally Posted by APPRF

Paul Thorpe said October, but didn't give an actual date. I hope it doesn't happen.

Traditionally Rolex price increases have been on the 1st of month.

I doubt there’s a price change planned for tomorrow. If there was we would have multiple reliable sources reporting by now.

[scooba]

I don’t think my AD would make it up . So I’m going to believe what he said and stick with 32% and the 2% end of year payback .

If Paul Thorpe says it’s 40 then fine 🤣

[scooba]

Originally Posted by Jacobson

Traditionally Rolex price increases have been on the 1st of month.

I doubt there’s a price change planned for tomorrow. If there was we would have multiple reliable sources reporting by now.

Lee Fowler says his AD said no increase and my AD said the same

[platinum574]

Originally Posted by mattsrs

I got this number from Paul Thorpe again so who knows what the exact number is but from what I heard from other sources it's closer than 40% overall.

The markup is 38% at ADs, not 38.5 or any other number.

[Rashid.bk]

Originally Posted by platinum574

The markup is 38% at ADs, not 38.5 or any other number.

Pretty sure it's actually 37.9999% when sold without stickers.
With stickers it's 38.0097%.

[77T]

I just wish more people knew the difference between markup and margin.

There’d be no ADs if their markup was 38%.

https://www.accountingtools.com/arti...nd-markup.html


Sent from my iPhone using Tapatalk Pro

[calfootballfan]

interesting...

[Fire bloke]

Well it's now October 1st in the UK and

All prices have

Not changed

No price increase to report here in the UK

[Sandpit]

Originally Posted by Fire bloke

Well it's now October 1st in the UK and

All prices have

Not changed

No price increase to report here in the UK

As per usual nobody has a clue what’s going on and all this does is feed the pockets of the speculating youtubers.

[116710er]

Originally Posted by Rashid.bk

Amazing how Rolex have convinced people that a watch's price needs to be more. In the history of consumerism never has a consumer wanted to willingly walk into a store and ask to pay "more"...

Wow, I couldn't agree with you more. You hit the nail SQUARE on the head.

[watchmework]

I’m not seeing a price change in the US either.

[delboylee]

So, no price rise? All just rumours as expected..

[James Nye 1982]

We will only know about the increase when it actually happens. Not before.

[beshannon]

Originally Posted by Sandpit

As per usual nobody has a clue what’s going on and all this does is feed the pockets of the speculating youtubers.

And some here are only too happy to fan the rumor flame and flog the paid for clicks advertisers.

[Loevhagen]

Wow - the price increased in Norway October 1st as forecasted.



No.They.Did.Not.

[Buzzlite]

I think the Rumour started because of the price increase last year on Oct 1st. But doesnt mean it will happen again this year

[Rwatcher]

The 2016 the price increase was actually in November so nothing to uncommon yet. Maybe next month.

I hope not as waiting on both a explorer 1 and No-date sub

[platinum574]

Originally Posted by 77T

I just wish more people knew the difference between markup and margin.

There’d be no ADs if their markup was 38%.

https://www.accountingtools.com/arti...nd-markup.html


Sent from my iPhone using Tapatalk Pro

ok smartass

[Roli84]

Maybe they are waiting to see what happens with Brexit on Halloween! Big currency adjustments in Europe due if there is a no deal Brexit.

[77T]

Originally Posted by platinum574

ok smartass

Smile when you say that pardner


Sent from my iPhone using Tapatalk Pro

[WS9D]

This is probably one of the best posts i've seen on the subject.

Sadly, the way things are has actually turned me off to the brand now. Not rolex and their practices but they way people are acting now, the whole social media presence, and everything else. I'm turned off because of how people want what they can't have and the joy of watches is now lost for most of the population. Sometimes I consider dumping all but one of my rolexes and buying some grand seikos for the love of the watch and technology rather than status symbols.

I remember they days when I would bump into people in the wild wearing rolex and we had actual conversations about about the brand, future, innovation, history, etc. Now it's just people asking, how long did you wait, how much was that, will you sell it, blah blah blah.

I'll get off my soap box now.

Originally Posted by Rashid.bk

Amazing how Rolex have convinced people that a watch's price needs to be more. In the history of consumerism never has a consumer wanted to willingly walk into a store and ask to pay "more".
No matter what anyone says a Rolex just isn't a watch that is worth more than it's current MSRP by 20, 30 or 40% more. Yes, it's a luxury item and it's price isn't calculated by actual material and product but the name.

IWC is trying this strategy with the Big Pilot a $13k watch now...and it sits.
If Rolex raised prices and made stock available, the demand would catch up in a year or two and then grays would lower prices and shelves would fill and over stock.
Rolex is going for the Hermes Birkin strategy, it's not the price, it's the scarcity and prestige that makes it so desired.
Rolex is selling EVERY SINGLE ss sports watch it makes guaranteed at 100% of msrp. This is great for the brand and great for it's ADs.

Today the problem isn't so much a stock issue as it is a middle man issue. Every Joe Blow with an IG and a few dollars has gotten into a new business venture made popular by social media, grey market sales.
Rolex isn't the only one in this category, go check out sneakers. Kanye West will be the highest paid rapper by a large margin just because of sneakers which will generate over "a billion in sales for 2019".

Yeezys sell out in hours upon release and then resell for double/triple the MSRP, Supreme, Bape, Chanel and their bags, the list goes on....
Lots of people making a dollar on the flips. It used to be cars in the 90s, then houses were popular, today it's the retail market.
I've watched more than one video on a successful YouTuber and how he purchased his luxury....numerous business ventures, but luxury watch resale is always at the top. Even Producer Micheal's channel mentions this with the super rich also doing this at a much higher level, Rainbow Daytona and platinum Pateks come to mind.


If you honestly believe that Rolex needs to price into AP and AP needs to price higher to solve the problem, and you would literally happily walk into an AD and pay $15k because a BLRO is in stock, this only makes me lol.....you are either really wealthy or possibly gullible. Why, because the watch has already been priced, the market set....maybe if Rolex dropped the new Coke and said this one is $15k because of the new blood red color maketing oyster malarkey on the ceramic bezel and flooded the market with every AD getting ten a week....but not on an existing product, it doesn't match inflation relative to society.
You price a 911S at $250k in 2020 people will go elsewhere.

What do you think will happen in three or four years when the market catches up and everyone is wearing their BLROs, BLNRs, Subs, etc..and everyone is singing kumbaya together on IG posting their watches,
-what of that stock still coming in, sitting on shelves at $13k
-so Rolex can cut production? so wait, now they don't sell every watch they make?
-offer discounts, so the watch isn't worth that much?
-more and more headaches

Today Rolex literally sells EVERY SINGLE ss watch in the professional line from the Explorer 1 up to the Daytona, with the exception of the YM 1 and 2. One hundred percent return on their pricing and one hundred percent return for the AD's investment into stock.
And now even DJs are getting popular, the chocolate and blue dials being very desired, PM is m making a surge....
I don't have a degree in business, but if Rolex marked up by 20% or more and made stock available, in few years it would catch up and hurt the brand. Luxury has more prestige in scarcity and availability than price.
If Hermes stocked the shelves with Birkins, even at the current price they would sell out, and then in a couple months when everybody on IG has one, it will lose it's prestige, because everyone has it.
Today, it seems everybody literally has $10-15k just sitting waiting to throw at a Rolex purchase.

Moral of the story, price isn't the issue, and Rolex know exactly what they are doing.

PS: if you think it's worth more and are willing to pay more for available stock, that solution exist right now, today. Grey market. Go get 'em boys.

[GRabens]

The current Rolex price and stock game has turned me off from the brand. I was a loyal brand enthusiast for over 25+ years and owned multiple watches. I now own zero Rolex watches down from a high of 7 watches at one point and have no desire to purchase one in the near future, especially at the current price levels and readily available stock. Heck, I used to be on this forum daily and this is my first time here in a couple of months. I guess I have wised up and moved on to more important things.

[~dadam02~]

Originally Posted by JodyHighroller

I wonder how credible this guy is?

Not alot by the looks of it

[Mperry10]

Omega prices increased 5% in the uk today