Was offered new Sub date by AD

[jrs146]

I’m really not a fan of bundling. Thankfully my ADs don’t require this. That being said I do my best to use my ADs for more than just watches so I suppose that’s bundling in a way. But on my terms at least.


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[gwozhog]

Man times have changed buying a Rolex in the last 10 years. 10 years ago you could walk into AD and beat them down in price for just about any Sub like a third world flea Market. Now you you have to pay full Retail and buy two at a time. Makes no sense.

[Wahlberg]

Originally Posted by teck21

Rolex does not mind the bundling at all.

Popular models are a luxury good, and there’s no better way to distribute a luxury good in a free economy than who can, and will pay more than the next person.


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I truly don't understand your mindset. You like this, you love it all. Until the moment you weren't able to buy your BB58 or whatever else you like or want to buy.

How do you condone something that goes against YOU. You must be crazy.

[Henrimontgomery]

Originally Posted by drfrankenstein

I haven't been here long but the length people go on here to defend behavior of ADs is perplexing

Because they are either flippers, hope to flip, or must rationalize how they did buy jewels and “developed a relationship” to get a watch.

Just like so many people voting against their interests, people are are defending a system that helps everybody but the customer.

[teck21]

Originally Posted by bp1000

pretty disgraceful to suggest that

no... you can't buy this until you buy all this other stuff nobody wants.

Find another AD

You have one to recommend where they could get a sub without bundling? Feel free to share.


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[Matt_01]

Originally Posted by teck21

You have one to recommend where they could get a sub without bundling? Feel free to share.


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I have never heard of this being required in the UK, for a Submariner.

My Submariner and GMT BLNR were not part of bundles and whilst bought from the same place, I have no other purchases from the branch of any items.

[WatchNutcase]

Originally Posted by SparklesMcgraw

The bundling thing is a disgrace that Rolex should stop somehow. It’s just bad taste. If the watch is in stock and you want it (especially if they have shown it to you) there should be no reason you can’t walk out with it

+1, an absolute farce

[brandrea]

A bit like putting candy in front of a baby

[Etschell]

It is what it is. I dont bother with ADs. Waste of time for someone at my buying level.

[siempreko]

My blood would have boiled... and it would be clear that this AD had lost my business & future business. They have every right to present this offer, and I have every right never to darken their doorway again! Never tell me what I have to buy!

[cajunron]

If Rolex has to bundle unpopular watches with popular models to move them, why don't they just make more of the watches that people want?

[TswaneNguni]

Originally Posted by VogelPhoenix

.... the SA finally let the cat out of the bag: If I wanted to Sub we'd also have to buy an in-stock two-tone Datejust ($14k+ minimum) or a Day-date.

This AD is an embarrassment to the brand

Should be named and shamed .

[Calatrava r]

So I also agree with letting the market settle down and see what the availability is in the next few months. No question that Rolex drove the new release frenzy with so few SS Subs being delivered in the last 18 months. There are long lists everywhere for the previous models. So all those folks now have to try and get the new ones along with all the VIPs who are just adding to their collections.

[Beto737]

I just have one simple question. What have VIPs been doing all this time to get VIP Whale status? My guess, bundling!

If you, I, we, bought pieces we really didn’t care for, even if over time to improve our chances, we’ve been bundled! This scenario to my eyes, is very simply status quo.

That’s why I don’t blame anyone for going grey. If you wanna play, you gotta pay. One way or the other...

[330ci]

sounds like you were offered a bunch of common models with the option to purchase a sub afterwards. lol

[Yaz]

Originally Posted by vh2k

Disagree 100%. Only mistake the AD (really the SA) made here was not properly setting expectations before showing the watch.

The SA should have said something like... This one is spoken for, but you are very special so I will show it to you. OR... This one is for showing to important customers like you but not for sale today, but depending on what we can work out, I may be able to secure one for you immediately.

That way, the bundling conversation would have been more organic... and the customer wouldn’t leave with a bad experience.

100% disagree
This is totally absurd.
Go to others Brand and you’ll have an other experience. This is really sad for the brand because I love Rolex and have couple of them. Ok there is hype with Rolex like no other brand, but bundle discussion is so absurd to me.
I only buy what I want to, and not what an AD recommends me to..,in order to get what I what.

Anyway, this is my opinion...and everybody has his own.


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[Etschell]

Originally Posted by Yaz

100% disagree
This is totally absurd.
Go to others Brand and you’ll have an other experience. This is really sad for the brand because I love Rolex and have couple of them. Ok there is hype with Rolex like no other brand, but bundle discussion is so absurd to me.
I only buy what I want to, and not what an AD recommends me to..,in order to get what I what.

Anyway, this is my opinion...and everybody has his own.


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Classic bait and switch sales tactic. Of course AD will say well we didnt know you would be interested in it. Bs.

[lamnyc]

That’s totally messed it. I wouldn’t do business whit that AD!

[zjd168]

move on and find another AD or wait a little longer, in general TW ADs are notoriously practicing bundle sell.

[VogelPhoenix]

Originally Posted by 330ci

sounds like you were offered a bunch of common models with the option to purchase a sub afterwards. lol

Nah, I'm fairly sure I could have walked out of there with a submariner date, a two-tone datejust and a $24.6k charge on my credit card. The SA was kind enough to pull two suitable DJs out of the display while I had the Sub on my wrist. Funny thing is, it would still have been cheaper than current "market price" for the Sub + DJ combo on chrono24, but I guess I'll take my chance on a waiting list elsewhere.

[vh2k]

Originally Posted by Yaz

100% disagree
This is totally absurd.
Go to others Brand and you’ll have an other experience. This is really sad for the brand because I love Rolex and have couple of them. Ok there is hype with Rolex like no other brand, but bundle discussion is so absurd to me.
I only buy what I want to, and not what an AD recommends me to..,in order to get what I what.

Anyway, this is my opinion...and everybody has his own.

If I were the SA, you would have been vetted, qualified, and background checked. You would have walked out of there feeling very happy, respected, and satisfied.

You would have assumed you were on a list... but over time, I would keep in touch to sell you that $13K DJ first, get you on the hook for another watch, then you would get your Sub... and you would have been praising the AD every step of the way.

Again, the SA was the problem here. Selling and building a relationship are often about convincing you what you want/need — not just blindly taking an order.

[RyanJ]

Seems logical. You have 2 wrists. AD didn't want one of your wrists to be lonely.

Makes perfect sense.

[VogelPhoenix]

Originally Posted by zjd168

move on and find another AD or wait a little longer, in general TW ADs are notoriously practicing bundle sell.

Yeah, although some past offers (politely declined) included left-over in-stock Tudors, not a 420k TWD minimum two-tone DJ.

[EEpro]

Originally Posted by VogelPhoenix

Nah, I'm fairly sure I could have walked out of there with a submariner date, a two-tone datejust and a $24.6k charge on my credit card. The SA was kind enough to pull two suitable DJs out of the display while I had the Sub on my wrist. Funny thing is, it would still have been cheaper than current "market price" for the Sub + DJ combo on chrono24, but I guess I'll take my chance on a waiting list elsewhere.

Why not do that and leave the DJ unworn, sell to a forum dealer for a $2K loss? I would do that deal in a heartbeat.

If they are pushing bundling outright then there's no love lost for selling the unwanted. It's not like they care about your collection etc and are trying to sell you keepers.

[HideMyWalletPlease]

I’ve somewhat defended ADs, because they are people and cannnot possibly get most customers the hot watches, but I find this pretty disgusting. Especially since the sub was black. The black sub is attainable for anyone who can wait a little. My AD offered me a black sub in less than 30 days. I turned it down and told him to keep working for something else.

[330ci]

seems like you've had plenty of opportunities where you could have ended up with a sub near retail, and likely less than market. given the state of the market, I don't know why so many are chastising the dealer. but you never had an option to buy a sub, or else you would own one. you've been offered plenty of lesser models and a sub would be made available to you. Availability based on a well known contingency isn't availability, it's the game as we know it. Seems you play, or by the time you play, annual price increases will have caught up with you by any savings you'd hoped for.


People keep complaining about the Grey dealers, but Rolex already solved that problem in their eyes. They're no longer undercutting MSRP and outselling ADs, They're buying out ADs and the market is dictating itself. Rolex has an excellent buffer. As it sits, prices would have to tank overnight. Bundling is the only somewhat fair way that ADs and Rolex as a whole get close to the market value of their hot sellers.
People would cry wolf if they just put a 50% increase on a model for exclusivity.
When there was an abundant supply, Dealers were offering significant discounts and nobody was crazed at getting a great deal on a watch as it was assumed there would still be depreciation like any other purchase.

I think alot of people forget or don't know that Rolex is a charity and their game is longevity. They need to stay relevant to keep Hans Wilsdorfs legacy alive and if he were here today, I think he'd be in awe of the admiration and speculation surrounding his Brands products.

[Deroya]

Originally Posted by 1William

No issues with the bundling if that is what the AD wants to do. Either play the game or sit down.

highly disagree, this is a disgusting practice

[SydR]

I’d be very surprised if Rolex weren’t aware of the practice of bundling. What does surprise me is that it is being allowed to continue.

[vh2k]

Originally Posted by SydR

I’d be very surprised if Rolex weren’t aware of the practice of bundling. What does surprise me is that it is being allowed to continue.

Just curious... what do you propose? How is Rolex going to tell a jewelry store that has successfully been in business for 75 years how to sell watches and jewelry? I have offered some suggestions in other threads.

[Etschell]

Originally Posted by vh2k

Just curious... what do you propose? How is Rolex going to tell a jewelry store that has successfully been in business for 75 years how to sell watches and jewelry? I have offered some suggestions in other threads.

They arent going to. Valid point.