First SS professional model I’ve seen in the showcase in 4 years

[PBJ1925]

Good to see the DSSD in the wild. Stellar watch, but addressable market is limited due to the sheer size of the bad boy.

Interesting comment of secret shoppers.

[Aquinas]

Sorry for potentially derailing, but does any AD honestly say that they put all desired models in the windows? That would be a hilariously dumb idea, I mean people would camp in from of the store for weeks for the return they could make on a Daytona.
Hell, even the three grand or whatever for flipping a Sub is a month’s income for a lot of people.

[Batmannr1]

Originally Posted by Daddymalu

What city is that AD with all those watches in the window?

Amsterdam
AD is Gassan

[Fchernyak]

Originally Posted by Batmannr1

Yesterday 44 mm steel sportmodels available in the window of the local AD

That’s a pretty wide variety on display. There. This is an AD? What city ?


Sent from my iPhone using Tapatalk

[nr1416]

I think the DSSD was the last steel sport model I saw in the case as well but this was back at the beginning of 2020.

Sent from my SM-G975W using Tapatalk

[planemad]

They come up from time to time in the UK but they don’t hang around for longer than a few days here.

[dkg1616]

Undercover Rolex buyers....come on dude...

[fskywalker]

No one can beat my local AD on lack of variety!



SA friend who works there said no secret bundle pieces in the back neither !




Sent from my iPhone using Tapatalk Pro

[kctt]

I was in Ho Chi Minh City in January 2020. I was surprised to see several SS watches, mostly Datejusts but there was the DSD on display. Was thinking of getting it but I wasn't entirely a fan.

[Cigars&Watches]

Originally Posted by fskywalker

No one can beat my local AD on lack of variety!



SA friend who works there said no secret bundle pieces in the back neither !




Sent from my iPhone using Tapatalk Pro

[Oystersteel92]

Originally Posted by fskywalker

No one can beat my local AD on lack of variety!



SA friend who works there said no secret bundle pieces in the back neither !




Sent from my iPhone using Tapatalk Pro

I don't have a photo, but I count 6 watches in yours. My AD only had 4 watches on display the last time I was there, about 3 weeks ago.

[EEpro]

I used to call that the deep case dweller. A year ago in Vegas these would sit for a week or so at a time. Steel YM2 also. Nowadays though it's certainly a rare sight to see anything that isn't yellow gold or bejeweled. Maybe a good sign.

[McinRolex]

Check Page 9 from this recent court document against Chicago AD.

https://www.scribd.com/document/4943...1-00775-0001-0

[Al1969]

Originally Posted by fskywalker

No one can beat my local AD on lack of variety!



SA friend who works there said no secret bundle pieces in the back neither !




Sent from my iPhone using Tapatalk Pro

Why even turn on the lights or open the doors?

[Fchernyak]

Originally Posted by McinRolex

Check Page 9 from this recent court document against Chicago AD.

https://www.scribd.com/document/4943...1-00775-0001-0

I guess my AD was telling me the truth about those secret shoppers. It makes sense if you think about it


Sent from my iPhone using Tapatalk

[fskywalker]

Originally Posted by Oystersteel92

I don't have a photo, but I count 6 watches in yours. My AD only had 4 watches on display the last time I was there, about 3 weeks ago.

Ok your AD wins the worst inventory award!

My proplem is that mine is the only AD on my island so no other Rolex AD options except taking a plane or a cruise out!


Sent from my iPhone using Tapatalk Pro

[csaltphoto]

Originally Posted by Fchernyak

I guess my AD was telling me the truth about those secret shoppers. It makes sense if you think about it


Sent from my iPhone using Tapatalk

It might make sense. I don't know if Rolex cares how retailers sell their products. After all, they are paid for upfront. But too many shenanigans could potentially damage the brand image. It should be possible to obtain a SS sports model with a little effort and diligence. If the average buyers chances are essentially zero that might encourage some buyers to give up and move to another brand. I doubt everyone is plugged into the whole aftermarket seller thing. I sure wasn't when I started looking for a sub. Now I know that there are many legitimate aftermarket sources for Rolex but even figuring that out took some time. I bet a lot of buyers don't want to go that route; not just for the mark up (which would make no sense to most naïve shoppers) but wanting a new a legitimate product.

[Batmannr1]

Originally Posted by Fchernyak

That’s a pretty wide variety on display. There. This is an AD? What city ?


Sent from my iPhone using Tapatalk

It is in Amsterdam at AD Gassan

[Fchernyak]

Originally Posted by csaltphoto

It might make sense. I don't know if Rolex cares how retailers sell their products. After all, they are paid for upfront. But too many shenanigans could potentially damage the brand image. It should be possible to obtain a SS sports model with a little effort and diligence. If the average buyers chances are essentially zero that might encourage some buyers to give up and move to another brand. I doubt everyone is plugged into the whole aftermarket seller thing. I sure wasn't when I started looking for a sub. Now I know that there are many legitimate aftermarket sources for Rolex but even figuring that out took some time. I bet a lot of buyers don't want to go that route; not just for the mark up (which would make no sense to most naïve shoppers) but wanting a new a legitimate product.

In theory this would be accurate but....most people find a way to get that watch weather it’s grey or AD or friend advising them on how to go about it and almost never switch to a different brand


Sent from my iPhone using Tapatalk

[planemad]

It cannot be a surprise that Rolex use secret shoppers, most brands do to ensure customers like us get treated fairly and that brand principles are upheld.
The likes of walmart and even McDonalds even do it!

[Roddypeepa]

I had choice of Airking, Exp II black,
Milgauss in Aug 18. Tried
On a TT black sub Nov 18. DSSD dec 18. Literally nothing since.


Sent from my iPhone using Tapatalk

[tudk]

Originally Posted by Batmannr1

Yesterday 44 mm steel sportmodels available in the window of the local AD

Wow that is a rare sight.
I havent seen that many models on display since I was last in Vegas
If this was Australia there would be a que a mile long outside the AD

[Fchernyak]

Little update. My cousin in Miami sent me this pic (I blacked out his caption to me). That’s the 2nd available I was able to find within the week.


Sent from my iPhone using Tapatalk

[Cigars&Watches]

Surprised to see that in the case. I’m thinking one could flip it for a small profit instantly. If one were into that..:)

[Nairn1980]

Originally Posted by cdemelo@hotmail.ca

Surprised to see that in the case. I’m thinking one could flip it for a small profit instantly. If one were into that..:)

Not really.
Black deepsea isn’t a very desirable piece.

[42itus]

What is the point of an undercover secret shopper if the business being tested knows that they are a secret shopper?


Sent from my iPhone using Tapatalk

[Fchernyak]

Originally Posted by 42itus

What is the point of an undercover secret shopper if the business being tested knows that they are a secret shopper?


Sent from my iPhone using Tapatalk

They know they’re going to be tested at some point. But they don’t know who and when. Just like any other business doesn’t known who and when


Sent from my iPhone using Tapatalk

[Cigars&Watches]

Originally Posted by Nairn1980

Not really.
Black deepsea isn’t a very desirable piece.

All SS pieces are extremely desirable at the moment. Heck all Rolex watches are extremely desirable. We haven’t seen any SS watches in any cases including AK, milgauss, EXP, YM, or even OP, DJ, DD, TT, and PM all traditionally less desirable than DSSD in recent times and they are all gone. So to see one or two in a case is surprising and interesting...

[rand8086]

Originally Posted by Fchernyak

In theory this would be accurate but....most people find a way to get that watch weather it’s grey or AD or friend advising them on how to go about it and almost never switch to a different brand


Sent from my iPhone using Tapatalk

After visiting 5 or 6 ADs with no men's watches I decided the emperor has no clothes and moved on. Eventually discovered Omega and Breguet and in hindsight am glad those ADs had no mens watches to sell.

Later on a friend of mine who I didn't realize was into watches shared that he had a connection if I wanted to buy a Daytona retail but I passed on it as I'm just no longer interested in them at all.