AP Boutique v. Material Good?

[AperolSpritz]

Originally Posted by Mbbgysam

From what I understand the new NYC AP House in Meatpacking will be operated by MG rather than AP. Makes no sense to me at all...

Agreed... makes no sense. Yes sometimes AP has a kinda JV with a well known retailer for AP branded boutiques like arije which I came across when traveling in Europe and you couldn't tell the difference.

But for AP Houses? By the way, must say I am still scratching my head around the "AP House" concept. Listened to the FHB pitch and it felt like he was trying to turn the AP shops into an "experience" where to hang around with friends, organize corporate events (seriously?). I guess it does make a bit of sense given you can't buy anything anymore from an AP boutique as they don't have any watches to sell. But why in the world would they externalize the operations of these new flagships as their whole strategy for the last 5 years was all about insourcing distribution, feels improvised or amateurish to say the least.

[conkers]

I have done a lot of business with Material Good over the years and they have always been excellent. From my own experience I strongly recommend them.

[911AP]

Originally Posted by conkers

I have done a lot of business with Material Good over the years and they have always been excellent. From my own experience I strongly recommend them.

You are reinforcing what other people are saying that they only are good to big spenders lol

[agsstructures]

Originally Posted by 911AP

You are reinforcing what other people are saying that they only are good to big spenders lol

This sums it up

[conkers]

Originally Posted by 911AP

You are reinforcing what other people are saying that they only are good to big spenders lol

At the start of our relationship I was certainly not a big spender.

[Armis]

Originally Posted by acaixguard

That's what I heard too. Which begs the question, why in the world does AP need MG to operate a boutique for them? I am starting to think the CEO of MG must have very close ties to the AP CEO or something of that sort.

It also turns out that the new-ish AP Boutique in Boston is co-owned and managed by MG. Even more surprising, or not, is that the Boston Richard Mille boutique is also an MG co-venture. Perhaps it makes sense that neither AP nor RM would normally bother initiating boutiques in the relatively smaller Boston market, but MGs co-venture pitch and management was a reasonable business move.