Price rise 1st September in UK

[bp1000]

Originally Posted by Ubiquitous1984

I don’t think the 5740 has gone up in price in the UK.

It's gone up 3.5%

I don't think any platinum models have changed. Just gold and steel at 1.5%

[Ubiquitous1984]

Originally Posted by bp1000

It's gone up 3.5%

I don't think any platinum models have changed. Just gold and steel at 1.5%

You’re right, thanks for clarifying.

[chris242]

Why is everyone always so shocked when prices rise? Happens every year


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[bp1000]

Originally Posted by chris242

Why is everyone always so shocked when prices rise? Happens every year


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Because they have implemented 2 price increases in 1 year which has seen many models increase by nearly 10%

Price of gold and raw materiel a significant factor.

[dchang81]

When the heck did the 5719 iced out one skyrocket to 588k usd? Was offered it maybe 5 years ago, the MSRP was around 280k. That one's a massive jump

[LJubel328]

Members might be interested in Kapferer’s book The Luxury Strategy.

By raising prices, even in a soft market, Patek Philippe is reinforcing its status as a luxury brand. According to Kapferer, this strategy strengthens exclusivity and prestige while enhancing perceived value.

Ferrari was among the first to fully embrace this approach and implement it across their dealership network. Over the last 5-10 years, nearly every other brand seems to have followed suit, asking, “How can we replicate Ferrari’s strategy?” Additionally, it seems this book has become a must-read for anyone in an executive position within luxury brands. While I find it to be a somewhat tired playbook, it’s apparently still effective.

Returning to Patek, I must commend them for this move. They’re no fools—they’re certainly aware of the softness in the market, yet they’ve raised prices again. Unlike most management teams, which tend to focus on the demand side and adjust production accordingly, the Sterns prioritize the supply side, ensuring there isn’t an oversupply of products flooding the market. They do this even if it means sacrificing profitability for a few quarters, or even years. To me, this price increase signals that the Sterns aren’t concerned with near-term softness; they’re looking 5, 10, or 15 years ahead. They are stewards of a brand, committed to ensuring its longevity. As collectors, isn’t this what we should admire?

Being privately owned affords them this luxury—no pun intended.


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[Mini2]

Originally Posted by LJubel328

Members might be interested in Kapferer’s book The Luxury Strategy.

By raising prices, even in a soft market, Patek Philippe is reinforcing its status as a luxury brand. According to Kapferer, this strategy strengthens exclusivity and prestige while enhancing perceived value.

Ferrari was among the first to fully embrace this approach and implement it across their dealership network. Over the last 5-10 years, nearly every other brand seems to have followed suit, asking, “How can we replicate Ferrari’s strategy?” Additionally, it seems this book has become a must-read for anyone in an executive position within luxury brands. While I find it to be a somewhat tired playbook, it’s apparently still effective.

Returning to Patek, I must commend them for this move. They’re no fools—they’re certainly aware of the softness in the market, yet they’ve raised prices again. Unlike most management teams, which tend to focus on the demand side and adjust production accordingly, the Sterns prioritize the supply side, ensuring there isn’t an oversupply of products flooding the market. They do this even if it means sacrificing profitability for a few quarters, or even years. To me, this price increase signals that the Sterns aren’t concerned with near-term softness; they’re looking 5, 10, or 15 years ahead. They are stewards of a brand, committed to ensuring its longevity. As collectors, isn’t this what we should admire?

Being privately owned affords them this luxury—no pun intended.


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Agree with the above but it won't effect Patek profitability as they have contracts in place where retailers have to buy stock and for the retailers who are or might find this a bitter pill to swallow some might eventually give up status so reducing the network even further.

[Ashj52]

Originally Posted by LJubel328

Members might be interested in Kapferer’s book The Luxury Strategy.

By raising prices, even in a soft market, Patek Philippe is reinforcing its status as a luxury brand. According to Kapferer, this strategy strengthens exclusivity and prestige while enhancing perceived value.

Ferrari was among the first to fully embrace this approach and implement it across their dealership network. Over the last 5-10 years, nearly every other brand seems to have followed suit, asking, “How can we replicate Ferrari’s strategy?” Additionally, it seems this book has become a must-read for anyone in an executive position within luxury brands. While I find it to be a somewhat tired playbook, it’s apparently still effective.

Returning to Patek, I must commend them for this move. They’re no fools—they’re certainly aware of the softness in the market, yet they’ve raised prices again. Unlike most management teams, which tend to focus on the demand side and adjust production accordingly, the Sterns prioritize the supply side, ensuring there isn’t an oversupply of products flooding the market. They do this even if it means sacrificing profitability for a few quarters, or even years. To me, this price increase signals that the Sterns aren’t concerned with near-term softness; they’re looking 5, 10, or 15 years ahead. They are stewards of a brand, committed to ensuring its longevity. As collectors, isn’t this what we should admire?

Being privately owned affords them this luxury—no pun intended.


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Thanks for the book recommendation; I will have a read or download it or audible. May help me with my own company branding etc.