AP Is Not In The Top 3 Anymore For Many WIS

[goku]

Why is everyone stuck up on big 3.we all know what happened to Big 3 in automotive business.individual watches are more important to me with brand name close second.look at Nissan Gtr,they may not have brand name but it can compete with any super car.if royal oaks amazing bracelet was made by sieko,I would have gladly bough it,with less money off course...lol

[Submarino]

This is the second time you come to this forum to start a discussion about AP's marketing strategy. The first time you titled it 'AP-Why all the marketing gimmicks?' https://www.rolexforums.com/showthre...light=GIMMICKS and we gave you a good marketing lesson.

With my 18+ years in marketing I can clearly see that you either work for a competitor to AP, you are just a pissed off customer wanting to hurt AP's image, you got fired by AP or you have too much free time to write these type of posts.

If you have so many issues with AP as a company and the way they run it, just don't buy the brand and let others enjoy it. AP is and will continue to be one of the three that make the 'Holy Trinity of Haute Horlogerie' and not because I say so but because of AP's designs, craftsmanship, history, complications and because they changed the course of watchmaking in 1972 with a very bold move.

The day you and your WIS friends become board members at the 'Fondation De La Haute Horlogerie', that day you'll get to decide who's in the trinity. Before that happens, I'll just take your initial comments as pure ignorance or just plain bad attitude.

Have a great day and enjoy these pictures!







Sent from my iPhone using Tapatalk. Watches are the new currency!

[AshAP]

fantastic response.

[orangedial]

Originally Posted by Submarino

This is the second time you come to this forum to start a discussion about AP's marketing strategy. The first time you titled it 'What's up with all the gimmicks...' or something like that and we gave you a good marketing lesson.

With my 18+ years in marketing I can clearly see that you either work for a competitor to AP, you are just a pissed off customer wanting to hurt AP's image or you have too much free time to write these type of posts.

If you have so many issues with AP as a company and the way they run it, just don't buy the brand and let others enjoy it. AP is and will continue to be one of the three that make the 'Holy Trinity of Haute Horlogerie' and not because I say so but because of AP's designs, craftsmanship, history, complications and because they changed the course of watchmaking in 1972 with a very bold move.

The day you and your WIS friends become board members at the 'Fondation De La Haute Horlogerie', that day you'll get to decide who's in the trinity. Before that happens, I'll just take your initial comments as pure ignorance or just plain bad attitude.

Have a great day and enjoy these pictures!

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Sent from my iPhone using Tapatalk. Watches are the new currency!

[bayerische]

Well... My view:

1. OP you and your "WIS" group are wrong.

2. I don't care.




Now I'll enjoy my AP. I'm not selling it, so don't care about the S/H market.

[bayerische]

Originally Posted by DK3

Just a question for those that disagree:

1. What does a need for AP to buy back watch inventory from retailers and price drops mean to you?

2. Why do you never see AP selling at auction houses?

3. Why do you lose so much value they minute you purchase an AP?

4. Why do limited edition pieces rarely go up in value, aren' they special?

5. Why do they make limited edition production piece of greater than 1000 pieces when their annual production is 25,000?

6. Why do they constantly need to make countless limited edition celebrity watches?

7. Why do they need to change leadership and corporate structure so dramatically the past few years?

8. Are these the actions of a top 3 watch brand?

I thought you said it was OK to disagree....

[v5cog]

Guys ...
i think i know DK3s real reason for putting AP down ... hes secretly the CEO of Hublot


Jealousy ...

[AshAP]

Originally Posted by v5cog

Guys ...
i think i know DK3s real reason for putting AP down ... hes secretly the CEO of Hublot


Jealousy ...

Poor guy, no wonder he's pissed off.

[Patrick Lim]

I don't care about ranking or perception
Putting a Royal Oak on the wrist brings the smile on my face
That's all that matters, really

[kilyung]

Originally Posted by DK3

The new CEO and the strategy in the U.S. is where all of it comes from. The fact that they chose the new president is what saddens me most about AP. He wants more celebrity relationships and he is the one that lowered prices on AP watches. The fact that AP chose him as president says it all.

I was mistaken... Bennahmias started as CEO exactly a month ago. He's probably still learning people's names much less rolling back the company!

[kilyung]

Originally Posted by DK3

Can you please discuss the points instead of just attacking me personally.

Do you think just because AP makes a nice watch or a complication it is in the top three.

AP used to be a great brand, but its recent actions have decided not, not just the opinion of small group of watch enthusiasts and myself.

1. What does a need for AP to buy back watch inventory from retailers and price drops mean to you?

2. Why do you never see AP selling at auction houses?

3. Why do you lose so much value they minute you purchase an AP?

4. Why do limited edition pieces rarely go up in value, aren' they special?

5. Why do they make limited edition production piece of greater than 1000 pieces when their annual production is 25,000?

6. Why do they constantly need to make countless limited edition celebrity watches?

7. Why do they need to change leadership and corporate structure so dramatically the past few years?

8. Are these the actions of a top 3 watch brand?

What personal attacks?? Most folks have said they disagreed with your opinion which you clearly said was ok. Apparently you didn't mean that.

Why are you so hung up on the top 3? I can guarantee that PP and VC could care less about being in a "Top 3" category with competitors.

Where's the support for this statement: "AP used to be a great brand... not just the opinion of small group of watch enthusiasts and myself." Did you conduct a massive survey of AP owners? Aren't you making up things to support your argument?

If I'm an AD and AP offers to buy back pieces that have sat for a while, do you think I'd say no??

What auctions are you looking at because I've seen APs sell at Antiquorum and others. Have you thought that just maybe owners want to keep their watches? That perhaps AP is an owner's brand vs speculators or "investors"?

Why do Ferraris loose so much value? Why does VC depreciate as much as it does? More importantly what does depreciation have anything to do with a brand being in the Top 3???

Are manufactures defined by their LEs? LEs are quantitatively small in production numbers, what relevance does it have to a company's brand?

If AP decides to produce more than 1000 of ANY model, it's because someone will buy it.

There you go again. What does LEs have to do with a brand?

Perhaps AP is concerned about sustainability? All companies change direction and leadership.

Ok, apparently you're a big PP fan. Why is PP a Top 3? I'd argue Lange makes better finished and innovative watches. I'd argue Rolex does marketing better yet uses a plethora of celebrity endorsements. PP's CEO has said the Nautilus line is their best seller. Auction house values for most PPs have dropped in recent years. PP is reducing ADs and strictly controlling discounting. Service centers are far fewer and service costs are arguably higher than most brands. How exactly is PP a Top 3 in your view? By the way, PP is one of my favorite brands.

Seems like your arguments are self-serving vs based on any discernable facts.

[AshAP]

Originally Posted by kilyung

I was mistaken... Bennahmias started as CEO exactly a month ago. He's probably still learning people's names much less rolling back the company!

He's been at AP for ages and until the new role has headed up business development in the US.

[kilyung]

Originally Posted by AshAP

He's been at AP for ages and until the new role has headed up business development in the US.

Yeah I know. Met him in NYC once. Very sharp guy. He's done a lot for AP in the US. Still, being CEO is different than a regional President.

[DK3]

I sincerely apologize to everyone for the post that has found it offensive and I will restrain from posting any type of criticism on the AP forum again.

I have been a longtime AP lover and owner that has become currently disappointed with the management of the brand. I was just trying to express thoughts me and a few friends had. As a person involved with marketing professionally I pay attention to marketing and strategy more than most and I am disappointed by the managment of the brand that I have loved for so many years.

AP watches are magnificent, please wear your watch with great pride and health and I apologize sincerely to anyone that this post had offended.

[B. Doggy]

This thread is useless! No thanks to the OP.

[HL65]

Originally Posted by DK3

I sincerely apologize to everyone for the post that has found it offensive and I will restrain from posting any type of criticism on the AP forum again.

I have been a longtime AP lover and owner that has become currently disappointed with the management of the brand. I was just trying to express thoughts me and a few friends had. As a person involved with marketing professionally I pay attention to marketing and strategy more than most and I am disappointed by the managment of the brand that I have loved for so many years.

AP watches are magnificent, please wear your watch with great pride and health and I apologize sincerely to anyone that this post had offended.

Thanks for the apology. You are officially forgiven!!
And with that this thread is hereby closed.