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Old 26 March 2014, 11:31 PM   #61
Baco Noir
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The SD is just an update to the former with parts from other recent releases. Putting new rims on a late model car doesn't make it new. If they were going to bring it back, they should have made it stand out more with a matte ceramic bezel and matte dial.
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Old 26 March 2014, 11:32 PM   #62
Cru Jones
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Quote:
Originally Posted by Baco Noir View Post
The SD is just an update to the former with parts from other recent releases. Putting new rims on a late model car doesn't make it new. If they were going to bring it back, they should have made it stand out more with a matte ceramic bezel and matte dial.


okay, this is true......but, i still want one.
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Old 26 March 2014, 11:32 PM   #63
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It has a satin dial too.
But what does that mean?
Its not matte & its not gloss
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Old 26 March 2014, 11:33 PM   #64
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Can't wait to see it in person! Wonder how much thicker it is compared to the SubC, pics to me just look like the case back and crystal are adding the thickness!?

On a side note that new minute marker bezel on my 114060 would be sweet
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Old 26 March 2014, 11:37 PM   #65
crowncollection
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Sweet sweet I love it
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Old 26 March 2014, 11:38 PM   #66
enginerd
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This is going to kill DSSD residuals!
I surely hope so...been wanting a DSSD for some time now. I told myself I'd wait till I could pick one up under 8. It looks like that time could be soon.
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Old 26 March 2014, 11:40 PM   #67
APguy1
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I rather like this :) Its love a stripped down Sub C with a bit more bling :D
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Old 26 March 2014, 11:41 PM   #68
sebastien1975
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Finally a proper watch for my weekly bathtub deep-diving.
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Old 26 March 2014, 11:41 PM   #69
mrallen13
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I'm safe! The raised crystal is a deal breaker for me. Not sure why. I will be interested to see the dial though and how it compares to the SubC.
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Old 26 March 2014, 11:42 PM   #70
Cru Jones
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dial doesn't seem glossy to me??




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Old 26 March 2014, 11:45 PM   #71
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The wider lugs suit this model spot on, not the Sub C though. Going to get a new SD, flip the Sub C for a older style Sub or Pepsi GMT!!!!
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Old 26 March 2014, 11:46 PM   #72
Thevenin
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dial doesn't seem glossy to me??




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Old 26 March 2014, 11:51 PM   #73
mrallen13
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I surely hope so...been wanting a DSSD for some time now. I told myself I'd wait till I could pick one up under 8. It looks like that time could be soon.
I doubt it will have that much affect. If they had made it bigger, say 42mm, I would agree. With it being the same diameter as the SubC it won't appeal to the segment that wants a larger Sub.

I think from a product roadmap placement, this is a brilliant move by Rolex. At 40mm without a cyclops, they will cannibalize SubC and SubC date sales for a higher ASP much more than they will affect DSSD sales. That's a great tradeoff when the new SD won't cost that much more to make. And most likely they'll take more SubC sales than SubC Date since most people want the cyclops since it's one of Rolex's signature features. If they had made it 42mm, then I think they would have had more of an effect on DSSD sales.
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Old 26 March 2014, 11:51 PM   #74
Cru Jones
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more hints of matte/satin






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Old 26 March 2014, 11:54 PM   #75
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If I got a SS Rolex today, it'd be that one or an 114060. Great addition to the lineup.
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Old 26 March 2014, 11:54 PM   #76
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I'm happy for all of those who were hoping to see this model unveiled. For me, I'm just thrilled that Rolex did not come out with a brand new Sub Date c. I just got mine in December and I have been thinking about Basel everyday...

I too don't see a HUGE difference in the new SD compared to the current sub, but once some comparison shots come out I would love to take a look. As of right now, I too think it may have been a mistake to go 40mm... I can tell you one thing KEN called this one with extreme certainty....
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Old 26 March 2014, 11:54 PM   #77
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I totally agree you.
Totally disagree with you. 40m perfect and will be mine as soon as my AD gets one in stock!
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Old 26 March 2014, 11:57 PM   #78
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The real question...is this safe to wear in the shower? :)

Nice to see Rolex deliver on a great watch.
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Old 27 March 2014, 12:05 AM   #79
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Imho they should have placed this watch between the Sub and DSSD i.e. in the 41-43 mm range
Agreed. I'd seriously consider paying list if that was the case. Damn.
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Old 27 March 2014, 12:06 AM   #80
viper9669
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Nicely done, now the wait begins.
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Old 27 March 2014, 12:06 AM   #81
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I doubt it will have that much affect. If they had made it bigger, say 42mm, I would agree. With it being the same diameter as the SubC it won't appeal to the segment that wants a larger Sub.

I think from a product roadmap placement, this is a brilliant move by Rolex. At 40mm without a cyclops, they will cannibalize SubC and SubC date sales for a higher ASP much more than they will affect DSSD sales. That's a great tradeoff when the new SD won't cost that much more to make. And most likely they'll take more SubC sales than SubC Date since most people want the cyclops since it's one of Rolex's signature features. If they had made it 42mm, then I think they would have had more of an effect on DSSD sales.
Absolutely agree. Personally I love the SDDS and wouldn't give it up for what is nothing more than a tribute act IMO. The SD set records and was laid to rest but there has long since been a new sherif in town and Rolex should have left it that way.
I get why people don't like the SDDS albeit mainly people with smaller wrists and to be fair a thinner 42mm model would have surely swayed people but for me this new model merely threatens the great sub market not the deepest watch in the world- Long live the Deepsea!
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Old 27 March 2014, 12:06 AM   #82
Cc1966
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So glad they kept it at 40mm. Rolex needed to take stock of their core customers...and it appears that they did. Those bezel markers are killer!
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Old 27 March 2014, 12:08 AM   #83
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Matte dial is a winner for me
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Old 27 March 2014, 12:17 AM   #84
00pumpkin
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I would take this over a Sub-C or DSSD anyday.
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Old 27 March 2014, 12:17 AM   #85
polarinda
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looks like matte..
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Old 27 March 2014, 12:19 AM   #86
Psmith
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But what does that mean?
Its not matte & its not gloss
That's right Gus, it's the same finish as used on the black dial Exp II 42 mm
Not a true flat matte, it has a slight sheen to it. The Exp II dial even looks brownish in some light conditions
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Old 27 March 2014, 12:19 AM   #87
KBM
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we aren't normal people.
Betcha somebody is analysing the font on the new SD4C as we speak.
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Old 27 March 2014, 12:20 AM   #88
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I really like the new SD4000, it's a lot better than the old one. A little brother for the Deepsea will please a lot of people.

I'm not sure I understand people complaining that it is too similar to the sub - they always were similar - to the untrained eye they are the same, just the cyclops is missing.

Does anyone know the thickness?
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Old 27 March 2014, 12:23 AM   #89
garymyman
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Matte dial is a winner for me

I am just in love with it.

BUUUUUT if we're gonna nitpick, some AR on the underside of the crystal would have enhanced the differences between the Sub-C dial and this even more.

I can't "afford" this just yet, but as soon as I can I will be all over it.
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Old 27 March 2014, 12:23 AM   #90
Art 1
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I like this watch, should be a good seller. Never cared for the DSSD.
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