The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 26 December 2015, 02:46 PM   #61
JRT
"TRF" Member
 
Join Date: Mar 2015
Location: Taiwan
Watch: Rolex BLNR
Posts: 2,308
Quote:
Originally Posted by Chadridv View Post
I think whether we believe it or not, it must have some impact. We all love Rolex for hundreds of important reasons, but one that seems to come up time and time again, as that it symbolizes achievement.

Achievement can come in all forms. You can become a black belt in martial arts, learn a new language, proudly see your children graduate college, etc.

But in this particular goal, the acheivment of purchasing and owning a Rolex is undoubtedly related to the value of the watch. Whether you buy the most basic model or the most expensive out there, these are all items of luxury that most of us have worked extremely hard to obtain.

If there was no value associated with this particular acheivment we'd all be wearing Seikos (which are some great watches)!

Yes you could argue, that you plain and simply like the design of your Rolex more than any Seiko, but that's not an accident. There's an overall quality to a Rolex that comes at a much higher price point.
It is a good comment about it.
JRT is offline   Reply With Quote
Old 26 December 2015, 02:59 PM   #62
Dyim
"TRF" Member
 
Dyim's Avatar
 
Join Date: Oct 2014
Location: Canada
Posts: 2,236
Not in my case.

One of my favourites is my first, a SS DJ, which happens to worth the least. Also a gift from my wife.

Some of my watches have sentimental value attached to them. I can remember the circumstances associated with each one that I acquire.

Even though I have ones that are worth at least 10-12x more, 'street value' itself is not a huge factor for me.
Dyim is offline   Reply With Quote
Old 26 December 2015, 06:43 PM   #63
Roll the Lex
"TRF" Member
 
Roll the Lex's Avatar
 
Join Date: May 2013
Location: Midwest
Posts: 1,842
Quote:
Originally Posted by Ckci View Post
I would say initially it did for me and I'd say now it doesn't. I'm finding some of my simpler and less expensive Rolex watches are becoming my favorites. I'm liking how clean and simple this watch is.
Attachment 692491
How about you all?
For me, yes.


I have a pm Rolex that was bought bnib, after I flipped 2 of my other watches. A pm Rolex worth is a good collection of ss models. So the decision to put all my watch money into one piece meant I had to love it and was not an impulse buy. This was carefully thought out, and i visited several ads over time.

Since now the only Rolex I have is the pm model, I do love it more. For me it's not just another piece in the collection- it's not a Rolex, but The Rolex. And i enjoy wearing the same piece daily. No rotation, no watch winder, no safe or safe queens- it's on the wrist, all the time. It feels like a part of me now. It's not just another watch due for wrist time.

IMO, it brings more joy than a collection of less expensive models worth the same amount that I would have likely acquired over time.
Roll the Lex is offline   Reply With Quote
Old 26 December 2015, 09:42 PM   #64
theflywrist
"TRF" Member
 
theflywrist's Avatar
 
Join Date: Feb 2015
Location: Stratosphere
Posts: 1,993
Quote:
Originally Posted by TheRolexKingofLV View Post
I wear what I like...not for value, and not to impress the next guy.
This x 100!
If you are wearing your watch to impress the guy next to you, or if you only enjoy the more expensive ones because they cost more, you are IMO doing it wrong.

This hobby is personal for me. I have no body to impress but myself.

theflywrist is offline   Reply With Quote
Old 26 December 2015, 09:54 PM   #65
Rogdogg
2024 SubLV41 Pledge Member
 
Rogdogg's Avatar
 
Join Date: Nov 2012
Location: Bangkok
Posts: 6,124
Quote:
Originally Posted by crazypilot View Post
This x 100!
If you are wearing your watch to impress the guy next to you, or if you only enjoy the more expensive ones because they cost more, you are IMO doing it wrong.

This hobby is personal for me. I have no body to impress but myself.

I totally agree with this
__________________
Nil Satis Nisi Optimum
Rogdogg is offline   Reply With Quote
Old 26 December 2015, 09:55 PM   #66
theflywrist
"TRF" Member
 
theflywrist's Avatar
 
Join Date: Feb 2015
Location: Stratosphere
Posts: 1,993
Quote:
Originally Posted by Rogdogg View Post
I totally agree with this
Thank you kind Sir. Happy holidays to you, and everyone!
theflywrist is offline   Reply With Quote
Old 27 December 2015, 12:10 AM   #67
Sub/GMT
"TRF" Member
 
Sub/GMT's Avatar
 
Join Date: May 2015
Location: Europe
Watch: The White Gold Sub
Posts: 518
All my Rolex watches are favorite watches to me in their own way. I love my SS 116610LN Sub as much as I like my Smurf. I even wear the SS Sub more than the WG Smurf. But if one has got to go, I would hold on to the Smurf. So yes, to me value at the end is very important.

Value has nothing to do with which watch you wear more and has no impact here.

Happy Holidays
__________________

Platinum DD 228206 Diamond Baguette Ice Blue Dial - Skydweller 326934 Black Dial Jubilee - Rosé Gold Yacht-Master 126655 Oysterflex - Smurf 116619LB - Sub 126613LB - Sub 124060LN - GMT-Master II 116710LN - DJ 126334 Blue......
Sub/GMT is offline   Reply With Quote
Old 27 December 2015, 12:13 AM   #68
sco
"TRF" Member
 
sco's Avatar
 
Join Date: Dec 2013
Location: Chicago
Watch: Subc AT 8500 CSO
Posts: 3,646
Not for me. I wear my sub a lot and love it... Not due to its cost though.
sco is offline   Reply With Quote
Old 27 December 2015, 12:20 AM   #69
THC
2024 SubLV41 Pledge Member
 
THC's Avatar
 
Join Date: Jun 2013
Real Name: Tom
Location: Mandeville La
Watch: 126333
Posts: 10,660
I have one watch and it is the current model of the 36mm Day Date... I bought it for myself and yes, paid a good bit... But I wear it for me and me only because I am in love with it. I recouped the funds last year just working hard, and now the value is an after thought to me. (That is until new dial options come out on the DD 40, lol)

THC is offline   Reply With Quote
Old 27 December 2015, 02:54 AM   #70
kirksingleton
"TRF" Member
 
Join Date: Sep 2015
Location: Seattle, WA
Posts: 1,759
I'll be honest. I like to wear them because not everyone can. When I dress up to go out, often times I will grab the pm because it is more expensive. I drive a new 750 because it is nicer and more expensive than my sons Toyota. In fact it I only had a timex, I probably wouldn't wear a watch at all and use my phone. Call me shallow...
kirksingleton is offline   Reply With Quote
Old 27 December 2015, 03:45 AM   #71
NeedlessKane
"TRF" Member
 
NeedlessKane's Avatar
 
Join Date: May 2012
Location: USA
Watch: 1991 14060 Sub
Posts: 498
Not to me. I love the 14060 more than mostly the others and its on the low end of the $$ scale.

My grail is the 5517, but not because of the cost. It's due to the history and how they were bona-fide tool watches.


Sent from my iPhone using Tapatalk
__________________
1991 14060 Submariner
1994 Tudor Big Block
1995 Rolex Explorer II
1992 Omega Speedmaster Pro
NeedlessKane is offline   Reply With Quote
Old 27 December 2015, 07:01 AM   #72
SemperFi
"TRF" Member
 
SemperFi's Avatar
 
Join Date: Sep 2014
Real Name: Angelo
Location: Brooklyn, NY
Watch: Rolex Submariner
Posts: 42,164
Quote:
Originally Posted by Viffer View Post
I take issue with this, as the forum is a very broad church I'm pretty sure there's contributors who could afford to purchase the most expensive models but choose not to. Surely just because you can doesn't make it the right choice of Rolex for your taste and lifestyle. I've got simple tastes and think the Explorer is the classiest Rolex in the model range, thankfully only in stainless steel.
As for PM, I've yet to see one and not think of The Emperor's New Clothes
I tend to agree. The one I liked the best is one of the least expensive models and the one I eventually bought...the Explorer. Every day I wear it just reinforces the fact that it was the perfect watch for my tastes and will probably be the only Rolex I'll ever own.
SemperFi is offline   Reply With Quote
Old 27 December 2015, 07:28 AM   #73
KrismanX
"TRF" Member
 
KrismanX's Avatar
 
Join Date: Nov 2014
Real Name: Kristofer
Location: Los Angeles, CA
Watch: my feet.
Posts: 2,364
I buy for quality, I buy for craftsmanship, I buy for necessity, I buy for selfishness; but I never buy for price. Price just so happens to correlate to most of those other reasons.

Probably why PM's don't mean much to me beside aesthetics. Now if I become so wealthy that "worth" is a factor to me, then I will be wearing Target brand Star Wars digital watches. Who am I kidding...I'd probably wear watches on both wrists, just cuzz.
KrismanX is offline   Reply With Quote
Old 27 December 2015, 07:37 AM   #74
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Updated question

I am not sure my question in my mind got transmitted accurately. That is my fault, nevertheless I think the responses are interesting. We all like quality and exclusive items and that is a/the major factor in why we like these watches. I've niticed since acquiring numerous nice watches in a month, going from one Rolex to 9 watches that I'm not as interested in the most expensive ones I have as some of the least expensive ones. I've spent $100-$120k in a month so I could have bought pretty much whatever I wanted but I can say I can't name a holy grail watch and I don't have a lust for any of the PM watches. At the start of the month I would have expected to be buying more and more expensive watches but I can say I'm most attracted to the ones that hold their value the best not that I'll ever sell any of them. If I felt knowledgable enough I think my interest would be the nice vintage Rolex watches but I'm not knowledgable enough at this point in time. I guess my question should have been more along the lines of; "Within your own watch collection do you favor your most expensive watch over the others in your collection?"
Ckci is offline   Reply With Quote
Old 27 December 2015, 07:52 AM   #75
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Quote:
Originally Posted by Roll the Lex View Post
For me, yes.


I have a pm Rolex that was bought bnib, after I flipped 2 of my other watches. A pm Rolex worth is a good collection of ss models. So the decision to put all my watch money into one piece meant I had to love it and was not an impulse buy. This was carefully thought out, and i visited several ads over time.

Since now the only Rolex I have is the pm model, I do love it more. For me it's not just another piece in the collection- it's not a Rolex, but The Rolex. And i enjoy wearing the same piece daily. No rotation, no watch winder, no safe or safe queens- it's on the wrist, all the time. It feels like a part of me now. It's not just another watch due for wrist time.

IMO, it brings more joy than a collection of less expensive models worth the same amount that I would have likely acquired over time.
I can certainly understand this. I've just found it interesting that I thought I'd like the most expensive the most but I doubt I'll ever wear throne I paid the most for or close to the most for. It looks pretty and I like it I just don't think I'd enjoy wearing it. I also like variety in watches. It's cheaper to get my variety urge filled in watches then women. I think Leno made some comment along these lines related to cars and women.
Ckci is offline   Reply With Quote
Old 27 December 2015, 07:55 AM   #76
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Quote:
Originally Posted by Dyim View Post
Not in my case.

One of my favourites is my first, a SS DJ, which happens to worth the least. Also a gift from my wife.

Some of my watches have sentimental value attached to them. I can remember the circumstances associated with each one that I acquire.

Even though I have ones that are worth at least 10-12x more, 'street value' itself is not a huge factor for me.
I'm finding this is my experience.
Ckci is offline   Reply With Quote
Old 27 December 2015, 08:02 AM   #77
beshannon
"TRF" Member
 
beshannon's Avatar
 
Join Date: Jun 2009
Real Name: Brian
Location: Northern Virginia
Watch: One of Not Many
Posts: 17,892
Quote:
Originally Posted by Ckci View Post
"Within your own watch collection do you favor your most expensive watch over the others in your collection?"
No
__________________
IWC Portugieser 7 Day, Omega Seamaster SMP300m, Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Breitling Superocean Steelfish, JLC Atmos Transparent Clock
beshannon is offline   Reply With Quote
Old 27 December 2015, 10:04 AM   #78
tkerrmd
"TRF" Member
 
tkerrmd's Avatar
 
Join Date: Apr 2008
Real Name: Tom
Location: In a race car!
Watch: ME RACE PORSCHES
Posts: 24,123
Quote:
Originally Posted by Ckci View Post
I am not sure my question in my mind got transmitted accurately. That is my fault, nevertheless I think the responses are interesting. We all like quality and exclusive items and that is a/the major factor in why we like these watches. I've niticed since acquiring numerous nice watches in a month, going from one Rolex to 9 watches that I'm not as interested in the most expensive ones I have as some of the least expensive ones. I've spent $100-$120k in a month so I could have bought pretty much whatever I wanted but I can say I can't name a holy grail watch and I don't have a lust for any of the PM watches. At the start of the month I would have expected to be buying more and more expensive watches but I can say I'm most attracted to the ones that hold their value the best not that I'll ever sell any of them. If I felt knowledgable enough I think my interest would be the nice vintage Rolex watches but I'm not knowledgable enough at this point in time. I guess my question should have been more along the lines of; "Within your own watch collection do you favor your most expensive watch over the others in your collection?"
The answer to your new question is easy for me....yes
tkerrmd is offline   Reply With Quote
Old 27 December 2015, 10:29 AM   #79
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Quote:
Originally Posted by tkerrmd View Post
The answer to your new question is easy for me....yes
That's cool. To me there is no right or wrong, where one answer is better than another. I've had this experience before with camera lenses for example. I bought a huge low light high speed cannon lens that I think was $6k. It was the worst purchase in terms of lenses. I bought it after buying a house in the mountains where elk come through. I thought I needed the lowest f-stop available on a large L lens to get low light images. It weights over 6#'s and still isn't going to work in really low light even if I could carry it around and hold it still.

Tom I know your favorite is your Platona and as a guy who races Porsches I'm sure it's all the more meaningful. Your life interests outside of the watch arena and within the watch arena overlap. I just haven't found that combo for myself. I guess I like the water so I tend to gravitate toward divers and other sports watches. I'm sure if this watch interest sticks my focus, likes and loves will change as well.
Ckci is offline   Reply With Quote
Old 27 December 2015, 10:54 AM   #80
robbonds
"TRF" Member
 
Join Date: Sep 2007
Location: Florida
Watch: ROO
Posts: 1,040
After owning a pm Rolex. I don't think I can go back to SS. The feel and weight of the gold can only be beaten by platinum. I find myself rubbing the bracelet often just to feel the gold. And I don't buy gold to show off - I only buy white gold and hopefully one day platinum!
__________________
41mm SS ROC blue dial
robbonds is offline   Reply With Quote
Old 27 December 2015, 12:29 PM   #81
Chadridv
2024 Pledge Member
 
Chadridv's Avatar
 
Join Date: Oct 2014
Real Name: Chadri
Location: LI, NY
Watch: 116610LV
Posts: 11,357
I made pretty strong statements numerous times throughout this thread, but I have to admit, after reading 2.5 pages, I'm really starting to identify most with the people who question the clarity and boundaries of the OP's question.

My strong stance is that so many factors go into reasons why we all buy/own/wear Rolex. IMO almost all of those factors have some indirect or even direct connection to the value and worth of the company.

On the other hand so many people have responded to the question, "No" and explaining they don't wear Rolex because it's an expensive watch company, they wear it cause they like it, and no other reason.

Anyway, I personally feel that whether you realize it so many of the factors of why you like Rolex is due to the attributes that make it expensive and categorize it as "luxury".

I guess what I'm saying is I obviously don't think I'm wrong, but I don't disagree with what others are saying either. Which typically means the question asked is definitely not a black & white question.
Chadridv is offline   Reply With Quote
Old 27 December 2015, 01:01 PM   #82
jrs146
"TRF" Member
 
jrs146's Avatar
 
Join Date: Aug 2011
Real Name: Josh
Location: Lost in time
Watch: Me Nae Nae
Posts: 9,823
Quote:
Originally Posted by capote View Post
I have read many threads were people write that they use a Daytona as a dress watch, I have read zero threads with people using a Speedmaster as a dress watch. Pricing certainly has something to do with it IMO.

Just to be fair - you can't compare a Daytona and a speedy this way. The Daytona is significantly more refined with its PCLs, shiny surfaces, shiny dial and well... Shininess. This makes the Daytona much easier to be dressed up... Not because it's more expensive.


Sent from my iPhone using Tapatalk
__________________
"Sometimes the songs that we hear are just songs of our own."
-Jerome J. Garcia, Robert C. Hunter
jrs146 is offline   Reply With Quote
Old 28 December 2015, 07:36 AM   #83
Anthon
"TRF" Member
 
Anthon's Avatar
 
Join Date: Dec 2014
Location: The Netherlands
Watch: Explorer
Posts: 545
Let's keep things in perspective. There is no such thing as a cheap Rolex.
Anthon is offline   Reply With Quote
Old 28 December 2015, 10:02 AM   #84
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Quote:
Originally Posted by Anthon View Post
Let's keep things in perspective. There is no such thing as a cheap Rolex.
Yes. Thank you I agree. All Rolex watches from a mechanical perspective are relatively similar. It's not like there are a lot of really involved complications like a Patek perpetual calender. The PM versions are more expensive but for me right now I'm finding I like the SS versions better..You all know more about this than I do but it seems like Paul Newman, Steve McQueen and Robert Redford preferred the SS models as well. I was just wondering how many people who can relatively easily afford the PM and SS versions prefer the SS versions? The next watch that I'm most interested in is one of the versions of the Explorer II. After that I am likely to look more seriously at the PM's or if I gain enough knowledge to pursue them wisely some of the vintage Red Subs. I'm drawn to the Comex watches because of the stories behind them but I'm afraid I'd end up with a sub with an aftermarket Comex dial. I'm looking forward to seeing what comes out of Baselworld 2016. Watch collecting leaves plenty of room to follow different paths.
Ckci is offline   Reply With Quote
Old 28 December 2015, 11:07 AM   #85
joshuagull
"TRF" Member
 
Join Date: Aug 2015
Location: Nashville, TN
Posts: 112
100% no, but I do think a lot of WIS folks are influenced by value whether they want to admit it or not. They think more rare and/or more expensive is better, and perhaps to a certain extent it is "better" in some form or fashion (rarity, movement/build, handcraftsmanship, precious metals), but "better" for someone else may not be better for me or you.

To me, my absolute favorite Rolex is the 14060/14060M Submariners. Plain ol' stainless steel, no date base model of a "run of the mill" Rolex watch, yet it's the perfect blend of vintage charm and modern features in a rugged and relatively lightweight metal that combines to make it the most versatile watch Rolex has ever made (and even then it's not my favorite watch--my run of the mill Speedmaster 3572.50 luminova-dialed hesalite sandwich is my favorite). Yet to many, a 14060/M is just a low end "budget Rolex." That's cool that it's not the right watch for them, just like it's cool that a white gold AP or PP isn't the right watch for me (can't do precious metals, prefer the lighter weight and more rugged nature of stainless).
joshuagull is offline   Reply With Quote
Old 28 December 2015, 11:18 AM   #86
T. Ferguson
"TRF" Member
 
T. Ferguson's Avatar
 
Join Date: Oct 2012
Location: Left Coast
Posts: 7,025
The value doesn't really affect if I like it, just how much I'm willing to pay for it.
__________________
Some days it's just not worth chewing through the restraints.
T. Ferguson is offline   Reply With Quote
Old 28 December 2015, 11:53 AM   #87
Dyim
"TRF" Member
 
Dyim's Avatar
 
Join Date: Oct 2014
Location: Canada
Posts: 2,236
Quote:
Originally Posted by Ckci View Post
I can certainly understand this. I've just found it interesting that I thought I'd like the most expensive the most but I doubt I'll ever wear throne I paid the most for or close to the most for. It looks pretty and I like it I just don't think I'd enjoy wearing it. I also like variety in watches. It's cheaper to get my variety urge filled in watches then women. I think Leno made some comment along these lines related to cars and women.
Haha, that's what I keep telling my wife. Luckily for her, my interest is in different watches and cars, not women. Cheaper hobby too IMO.
Dyim is offline   Reply With Quote
Old 28 December 2015, 01:08 PM   #88
jon_jon
"TRF" Member
 
Join Date: Mar 2009
Location: USA
Posts: 4,350
I think watches often tell a story and along with it carries a lot of sentimental value, which is way more important than the retail or re-sale value to the watch owner.
jon_jon is offline   Reply With Quote
Old 28 December 2015, 01:48 PM   #89
Ckci
"TRF" Member
 
Ckci's Avatar
 
Join Date: Nov 2015
Real Name: Russell
Location: KC, MO
Watch: FedEx 4 next 1
Posts: 2,244
Quote:
Originally Posted by joshuagull View Post
100% no, but I do think a lot of WIS folks are influenced by value whether they want to admit it or not. They think more rare and/or more expensive is better, and perhaps to a certain extent it is "better" in some form or fashion (rarity, movement/build, handcraftsmanship, precious metals), but "better" for someone else may not be better for me or you.

To me, my absolute favorite Rolex is the 14060/14060M Submariners. Plain ol' stainless steel, no date base model of a "run of the mill" Rolex watch, yet it's the perfect blend of vintage charm and modern features in a rugged and relatively lightweight metal that combines to make it the most versatile watch Rolex has ever made (and even then it's not my favorite watch--my run of the mill Speedmaster 3572.50 luminova-dialed hesalite sandwich is my favorite). Yet to many, a 14060/M is just a low end "budget Rolex." That's cool that it's not the right watch for them, just like it's cool that a white gold AP or PP isn't the right watch for me (can't do precious metals, prefer the lighter weight and more rugged nature of stainless).
This is exactly what I've been saying/experiencing personally in terms of my own preferences. It's interesting the you mention the 3572.50. This is a watch I don't yet have but that I'm really drawn to. I really like the hesalite crystal. It's definitely on my list. Russell
Ckci is offline   Reply With Quote
Old 28 December 2015, 03:28 PM   #90
Rock
2024 Pledge Member
 
Rock's Avatar
 
Join Date: Jun 2009
Real Name: Rocky
Location: Australia
Watch: Grail:Bluesy
Posts: 17,843
On reflection, I'd say cost/value isn't a factor for me.
As an example, I'm not at all drawn to Pateks, and if you offered me a choice of any Patek or any Rolex, I'd only take the Patek if I could sell it and buy myself a couple of Rolex. The Patek would be wasted on me because the styles don't appeal.
I became interested in Rolex because I liked the styles of the models and thought that in general they looked and felt nicer than a Citizen, Seiko or Omega, and were better quality.
For variety, it would be nice to have a couple of PMs as well as a couple of SS models.
__________________
Cellini 4112. Sub 14060M. DJ 16233. Rotherhams 1847 Pocket-watch.

Foundation Member of 'Horologists Anonymous' "Hi, I'm Rocky, and I'm a Horologist..."
Rock is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Asset Appeal

Wrist Aficionado

DavidSW Watches

Takuya Watches

My Watch LLC

OCWatches


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.