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Boaters · 20 May 2016, 11:52 AM

This is great marketing and to think I only clean my watches with luke warm water ... what an idiot I am

Abdullah71601 · 20 May 2016, 12:03 PM

Quote:

Originally Posted by Eva123

All these ads are pure marketing. First one - Rolex submersion in boiling water. Nobody checked whether accuracy of watch is still the same after boiling it in hot water. The ad shows that watch survived and was still working.

Second ad related to arctics - if a person can survive such environment I really expect that any watch will survive it. Rolex tries to show that these tool watches are good in every, evn very harsh environment, however, these ads looks really funny for persons who has some brain.

Yesterday read a thread in this forum that saturation diver was complaining regarding issues with DSSD which was submersed in 120 m deep.

Not true. When I was in the Army, a buddy's Timex was a block of ice at -40 in northern Alaska, but my 5513 was running fine.

`

deepsea_sea_dweller · 20 May 2016, 01:59 PM

I mean it is still cool that it worked after being boiled, even if it is only immediately after

ABChop · 20 May 2016, 02:28 PM

I'd wear a day date too if I could get it for $1150 like Red Adair did : )

michael067 · 20 May 2016, 03:03 PM

I think it's kinda cool, very ingenious marketing. You don't see other watch manufacturers come up with advertising like that.

T01 · 20 May 2016, 03:10 PM

Awesome vintage ads! Thank all for sharing!

Nav01L · 20 May 2016, 04:35 PM

While hardly any of us climb to the top of mount Everest in our Rolexes, perhaps many have climbed to the top of companies and dived deep into board rooms to be cooked and roasted by whatever corporate life threw at them with theirs on? Perhaps its just an arguably bad metaphore?

RolexBuckeye · 20 May 2016, 10:48 PM

They should microwave one of their timepieces-now that's marketing.

20 May 2016, 02:28 PM	#64
ABChop "TRF" Member Join Date: Dec 2008 Location: Canada Posts: 671	I'd wear a day date too if I could get it for $1150 like Red Adair did : ) __________________ - "M" 16600 Sea-Dweller - "A" GMT 16700. -“A” 16613LB Sub - 1680 Red Sub, Mark II, "Full Set" - 116660 DSSD D-Blue, 124060, 126613LN, 116710BLNR - 116500LN White Dial - “U” 16610 “SWISS” dial

20 May 2016, 04:35 PM	#67
Nav01L "TRF" Member Join Date: Apr 2012 Real Name: Fred Location: Zurich Posts: 2,697	Rolex boiled a watch for an old ad... So what!? While hardly any of us climb to the top of mount Everest in our Rolexes, perhaps many have climbed to the top of companies and dived deep into board rooms to be cooked and roasted by whatever corporate life threw at them with theirs on? Perhaps its just an arguably bad metaphore? __________________ Greetings from Switzerland Remember, the dignity you surrender at your AD‘s doorstep will never be recovered by wearing the watch he may get you.

20 May 2016, 11:52 AM	#61
Boaters 2025 Pledge Member Join Date: May 2015 Real Name: Mike Location: Pacific Northwest Watch: 126710BLR 116610LV Posts: 10,664	This is great marketing and to think I only clean my watches with luke warm water ... what an idiot I am

20 May 2016, 01:59 PM	#63
deepsea_sea_dweller "TRF" Member Join Date: May 2016 Location: California Watch: all them watches Posts: 32	I mean it is still cool that it worked after being boiled, even if it is only immediately after

20 May 2016, 03:03 PM	#65
michael067 Banned Join Date: Feb 2016 Real Name: Mike Location: Las Vegas Watch: TT DJ 16233 Posts: 1,002	I think it's kinda cool, very ingenious marketing. You don't see other watch manufacturers come up with advertising like that.

20 May 2016, 03:10 PM	#66
T01 "TRF" Member Join Date: Jan 2013 Real Name: T Location: AZ, NV, CA Posts: 6,490	Awesome vintage ads! Thank all for sharing!

20 May 2016, 10:48 PM	#68
RolexBuckeye "TRF" Member Join Date: Mar 2008 Real Name: Dan Location: Cincinnati, Ohio Posts: 298	They should microwave one of their timepieces-now that's marketing.

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