ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

believelandcle · 29 March 2019, 06:33 PM

Quote:

Originally Posted by Davidwang

I went to a Rolex AD in LA. Nothing is there except some diamond watches and gold skydweller. The first word from the sales mouth is there is no any stainless watch available in store. I asked if they have the YG YMII (the 116688) and they even sold those watch out. Yellow gold model even has shortage? Crazy!! Is the happening everywhere?

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Solid gold YMII - got one from my AD in NYC, they didn’t get a new one for 6 months after I purchased last summer.

oldman2005 · 29 March 2019, 07:01 PM

Quote:

Originally Posted by Pongster

Saw this at our local AD. There seems to be no shortage after all.

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What! No SS BLRO?

oldman2005 · 29 March 2019, 07:24 PM

Quote:

Originally Posted by teck21

...
Rolex could raise the MSRP to match the greys, and that would quite possibly make it possible once again for anyone to walk into an AD and buy any model they wished because these new price points would frankly wipe out a large chunk of demand. Demand being people WILLING AND ABLE to afford it

...

It' not a real supply/demand issue but Rolex intentional restricts the production of SS to create an artificial hyper demand for such watch as SS BLRO,.. If each AD only get 2-4 SS BLRO per year, there's no way you can satisfy the demand even you increase the price by 100%. If you have good relationship with your Rolex ADs, ask them how many SS BLRO they got last year? I doubt it's 400 but only 4 per AD.

It's not in the best interest of Rolex to sell these low profit margin SS Sport watches instead the bread and butter of Rolex profit comes from DJ/TT/PM.

SkyJuice · 29 March 2019, 07:29 PM

This is Rolex strategy to stir the market.

Exploradori · 29 March 2019, 08:26 PM

Quote:

Originally Posted by SkyJuice

This is Rolex strategy to stir the market.

Let’s call it as it is: it’s not a strategy, it’s a mistake, and a big one at that. It’s now obvious that the CEO, Dufour, grossly mismanaged the situation and now has a big mess under him. Not clear how they will get out of it.

Sure, it’s cool to have artificial high demand for your product for a while, but in the meantime you are destroying your AD distribution network, affecting your reputation, worsening the overall consumer experience and setting the stage for a messy bubble burst.

Just sayin

limchris · 29 March 2019, 08:33 PM

maybe if you subtly hint about doing a bundle.... haha

JohnTz · 29 March 2019, 09:00 PM

Quote:

Originally Posted by Exploradori

Let’s call it as it is: it’s not a strategy, it’s a mistake, and a big one at that. It’s now obvious that the CEO, Dufour, grossly mismanaged the situation and now has a big mess under him. Not clear how they will get out of it.

Sure, it’s cool to have artificial high demand for your product for a while, but in the meantime you are destroying your AD distribution network, affecting your reputation, worsening the overall consumer experience and setting the stage for a messy bubble burst.

Just sayin

Not so sure it’s a mistake. Has been working for Patek for decades. Time will tell.

beshannon · 29 March 2019, 09:03 PM

Quote:

Originally Posted by R G

Haha yeah ok...

Like I said, you’re just one of those types.

By all means continue to tell the forum how there is a shortage of watches!

Thanks for the compliment, yes I like watches and I have common sense

WatchLurv · 29 March 2019, 09:16 PM

There is a shortage at ADs. They aren't getting nearly as many SS models as they used to. This also means they don't discount a SubC anymore. The days were good when you could get a SubC for -15%. Now it's a +30% on MSRP to get one.

It also means in order for them to survive they will have to bundle.

R G · 30 March 2019, 12:05 AM

Quote:

Originally Posted by beshannon

By all means continue to tell the forum how there is a shortage of watches!

Thanks for the compliment, yes I like watches and I have common sense

Sorry, you still talking... ?

brucethemanlee · 30 March 2019, 12:27 AM

Quote:

Originally Posted by oldman2005

It' not a real supply/demand issue but Rolex intentional restricts the production of SS to create an artificial hyper demand for such watch as SS BLRO,.. If each AD only get 2-4 SS BLRO per year, there's no way you can satisfy the demand even you increase the price by 100%. If you have good relationship with your Rolex ADs, ask them how many SS BLRO they got last year? I doubt it's 400 but only 4 per AD.

It's not in the best interest of Rolex to sell these low profit margin SS Sport watches instead the bread and butter of Rolex profit comes from DJ/TT/PM.

My NYC AD got 4 BLROs

I was very fortunate to get 1 of the 4

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dtwer · 30 March 2019, 12:56 AM

Quote:

Originally Posted by WatchLurv

There is a shortage at ADs. They aren't getting nearly as many SS models as they used to. This also means they don't discount a SubC anymore. The days were good when you could get a SubC for -15%. Now it's a +30% on MSRP to get one.

It also means in order for them to survive they will have to bundle.

I suspect there is next to no incentive for Rolex to go back to the era where its ADs had to discount just to move watches.

Right now these ss sports are flying off the shelf at msrp. On top of that, some people simply buy the TT and PM pieces instead due to the ss wait.

Similarly, majority of Rolex owners see their Rolex watch collections go up in value.

It's win-win for all.

WatchLurv · 30 March 2019, 03:22 AM

Quote:

Originally Posted by dtwer

I suspect there is next to no incentive for Rolex to go back to the era where its ADs had to discount just to move watches.

Right now these ss sports are flying off the shelf at msrp. On top of that, some people simply buy the TT and PM pieces instead due to the ss wait.

Similarly, majority of Rolex owners see their Rolex watch collections go up in value.

It's win-win for all.

Agreed. They’ll continue this way.

What I don’t know about is their strategy for a world economic collapse. Who knows what will happen. ADs are selling everything for full price now... they never used to sell anything at full price (name me one watch that would back in 2013 - you could still get % off a 116520).

Only real losers are the people who wants to buy an SS sub. They’ll never be able to.

Pongster · 30 March 2019, 02:05 PM

Quote:

Originally Posted by oldman2005

What! No SS BLRO?

My bad. Twas in a different case.

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Jojoshop · 30 March 2019, 02:13 PM

No shortage at all
All wat he’s are avaible at a particular price point, there is an excess of gray and expecting it to drop sometime in short future

daytonastl · 30 March 2019, 02:52 PM

Quote:

Originally Posted by R G

Yeah yeah, very snappy... well done.

I’m not going to bother arguing with your bizarre alternative take on availability.

You’re one of those. Go for it!

What does this even mean?

DoctorA · 30 March 2019, 03:53 PM

Shortage is relative!! Rolex sold more watches last year according to their latest report but the demand is growing!! And ADs are using this to unload their other inventory for those interested in the “vip” status
Which opens the door for grey market to clean house and literally control the prices. Which increases the demand and the cycle keeps going!!

R G · 30 March 2019, 05:21 PM

Quote:

Originally Posted by daytonastl

What does this even mean?

There isn’t a single AD who won’t tell you there is a shortage. It’s fact.

Obviously, we mean it in its conventional sense, i.e walking in to an AD and having to wait ‘years’ for a basic sports model. That, to anyone, in its literal sense, would mean there is, for one reason or another, a reduction of availability, or shortage, as people on this forum seem to dispute over.

Yes, yes, we all know you can find what you want via a grey dealer instantly, but by paying a premium.

I was simply pointing out that he was being one of those sorts who likes to point out the obvious, in that there are alternative ways to obtain a ‘hard to get’ piece. Sorry, that term is also incorrect by some, too, for the same reason.

Hopefully that makes sense now to you, even if you don’t agree.

myusernamez · 30 March 2019, 07:05 PM

On the other hand - Rolex is a luxury brand - if the second market dictates the price and some can't afford it they should buy Tudor ?

I'm pretty sure that's how Rolex thinks about it because they really do not seem to care :))

strafer_kid · 30 March 2019, 07:26 PM

Yes..... all the hype and drama does not seem to be a concern for them. Maybe they see it as way to inlflate Tudor sales? Who really knows!

coleburns · 30 March 2019, 08:04 PM

There is no shortage of the explorer ii though

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glamorama · 30 March 2019, 08:43 PM

"In global standards, Credit Suisse estimates that the number of millionaires now stands at 42 million people, an increase of 2.3 million compared to last year’s figures."

A lot of new millionaires (5%) in 2018.. sure at least a few of the buy a couple of Rolexes.

https://www.thelocal.fr/20181023/le-...naires-in-2018

teck21 · 1 April 2019, 02:54 PM

Quote:

Originally Posted by glamorama

"In global standards, Credit Suisse estimates that the number of millionaires now stands at 42 million people, an increase of 2.3 million compared to last year’s figures."

A lot of new millionaires (5%) in 2018.. sure at least a few of the buy a couple of Rolexes.

https://www.thelocal.fr/20181023/le-...naires-in-2018

Yep, and many of them want their SS sports models.

That plus the millions and millions more added over the past decade or so who are nowhere near close to millionaires but who can also comfortably afford a SS model. They want their subs too!

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WatchLurv · 1 April 2019, 02:56 PM

Quote:

Originally Posted by coleburns

There is no shortage of the explorer ii though

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There would have been if they discontinued it. It’d be snapped up instantly

coleburns · 1 April 2019, 04:15 PM

Quote:

Originally Posted by WatchLurv

There would have been if they discontinued it. It’d be snapped up instantly

The point was more around the fact that it's always been readily available. I don't know why it's always ignored as it's as quintessential a SS watch as they come

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vlps · 1 April 2019, 04:50 PM

Its just like the housing market, people say there is a shortage and no sellers...then when things start going down suddenly there are only sellers and no buyers to be found. Right now people are using Rolex as a speculative investment and that keeps the cycle rolling, but markets can't remain irrational forever. People will get burned.

WatchLurv · 1 April 2019, 04:52 PM

Quote:

Originally Posted by coleburns

The point was more around the fact that it's always been readily available. I don't know why it's always ignored as it's as quintessential a SS watch as they come

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Same could be said about the Milgauss and YM2 Steel. They're all to be found in display cases.

coleburns · 1 April 2019, 05:01 PM

Quote:

Originally Posted by WatchLurv

Same could be said about the Milgauss and YM2 Steel. They're all to be found in display cases.

Those are not SS watches

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coleburns · 1 April 2019, 05:02 PM

Quote:

Originally Posted by vlps

Its just like the housing market, people say there is a shortage and no sellers...then when things start going down suddenly there are only sellers and no buyers to be found. Right now people are using Rolex as a speculative investment and that keeps the cycle rolling, but markets can't remain irrational forever. People will get burned.

You really think people are buying these watches as investments? That would be very silly if they are

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JacksonStone · 1 April 2019, 05:11 PM

Quote:

Originally Posted by coleburns

Those are not SS watches

30 March 2019, 03:53 PM	#77
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,555	Shortage is relative!! Rolex sold more watches last year according to their latest report but the demand is growing!! And ADs are using this to unload their other inventory for those interested in the “vip” status Which opens the door for grey market to clean house and literally control the prices. Which increases the demand and the cycle keeps going!! __________________ Wear the watch you like, not the one they tell you to wear!

29 March 2019, 07:29 PM	#64
SkyJuice "TRF" Member Join Date: Dec 2018 Location: Land of OZ Posts: 1,411	This is Rolex strategy to stir the market.

29 March 2019, 08:33 PM	#66
limchris "TRF" Member Join Date: Jan 2019 Location: Singapore Posts: 38	maybe if you subtly hint about doing a bundle.... haha

29 March 2019, 09:16 PM	#69
WatchLurv Banned Join Date: Jul 2018 Location: Moon Watch: Swiss Posts: 2,270	There is a shortage at ADs. They aren't getting nearly as many SS models as they used to. This also means they don't discount a SubC anymore. The days were good when you could get a SubC for -15%. Now it's a +30% on MSRP to get one. It also means in order for them to survive they will have to bundle.

30 March 2019, 02:13 PM	#75
Jojoshop "TRF" Member Join Date: Jun 2018 Real Name: Jim Location: LA Watch: BLNR Posts: 492	No shortage at all All wat he’s are avaible at a particular price point, there is an excess of gray and expecting it to drop sometime in short future

30 March 2019, 07:05 PM	#79
myusernamez "TRF" Member Join Date: Mar 2017 Location: dubai Posts: 279	On the other hand - Rolex is a luxury brand - if the second market dictates the price and some can't afford it they should buy Tudor ? I'm pretty sure that's how Rolex thinks about it because they really do not seem to care :))

30 March 2019, 07:26 PM	#80
strafer_kid "TRF" Member Join Date: Oct 2009 Real Name: Kenny Location: northern ireland Watch: SDs, Subs & GMTs Posts: 5,147	Yes..... all the hype and drama does not seem to be a concern for them. Maybe they see it as way to inlflate Tudor sales? Who really knows!

30 March 2019, 08:04 PM	#81
coleburns "TRF" Member Join Date: May 2017 Location: london Posts: 395	There is no shortage of the explorer ii though Sent from my SM-G960F using Tapatalk

30 March 2019, 08:43 PM	#82
glamorama "TRF" Member Join Date: Jan 2018 Real Name: Dan Location: Benelux Posts: 1,920	"In global standards, Credit Suisse estimates that the number of millionaires now stands at 42 million people, an increase of 2.3 million compared to last year’s figures." A lot of new millionaires (5%) in 2018.. sure at least a few of the buy a couple of Rolexes. https://www.thelocal.fr/20181023/le-...naires-in-2018

1 April 2019, 04:50 PM	#86
vlps "TRF" Member Join Date: Mar 2012 Location: New Jersey Posts: 388	Its just like the housing market, people say there is a shortage and no sellers...then when things start going down suddenly there are only sellers and no buyers to be found. Right now people are using Rolex as a speculative investment and that keeps the cycle rolling, but markets can't remain irrational forever. People will get burned.

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