What one feature/innovation do you wish a very conservative Rolex would offer?

[dannyp]

Here's another: An OP with a subsidiary seconds dial. Maybe made exclusive to a (still nonexistent) PM OP.

I say OP because I don't like that look on a watch with a date (particularly a dat at 3:00), but could easily be something else, like an Air King or Milgauss.

[enjoythemusic]

Perpetual calendar with phase of moon.

[Giovannibravo]

Allow people to buy the oyster flex for all SS models as a second strap.

[rushca01]

24 hour hand on the sub/sea dweller line as an option.
Multiple sizes of the same reference 36/39/41 Sub etc..

[grapefruitjuice]

Anti-reflective coating on all models.

[MILGAUSS88]

Originally Posted by amh

Online purchase! Would instantly kill the faux waiting lists.

Apparently you didn't read what happened to the Moonswatch, when it went online.

[MILGAUSS88]

Originally Posted by enjoythemusic

Perpetual calendar with phase of moon.

I think they would add on an extra $10k or $20k for the perpetual, so I would settle for an annual calendar with moon phase.

[gtnator]

A larger DSC that goes deeper than the ocean. But seriously, I want Rolex to challenge Omega on building a Mars (space)watch.


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[Finslayer83]

Bring back matte dials on all sports models.

[Rolexken]

Bioceramic options of all models….. Seriously I would also like a clear case back option - it would make fake watches a lot easier to identify due to the regulation on the balance wheel.

[CedCraig]

Originally Posted by Guppydriver

DISCLAIMER...

, it's clear Omega feels the need to push boundaries to gain upscale reputation. Other high horology houses do the same.

Flyback and split second Chronos
Minute Repeaters
Display Casebacks
Jumping hour three handers
Tourbillon
Use of alt metals such as bronze or titanium
Worldtimers
Power Reserve indicators
I'm sure there are more

Rolex doesn‘t need to do anything to gain upscale reputation. Omega can surpass Rolex in every objective category and there will still be waiting lists for Rolex.

The Crown has already added titanium and I predict there will be more models in that metal in the coming years, since they‘ve already made a titanium Yacht-Master for Sir Ben.

The other items you list will not be offered, possibly ever, or at least not in the next 10 to 20 years.

Rolex movements aren‘t worthy of display casebacks. What are the adjectives used to describe their movements? Reliable (other than the 32xx), sturdy, solid, durable, accurate (other than 32xx), etc. not beautiful, stunning, magnificently finished.

[1259]

39mm options

[EEpro]

Originally Posted by 1259

39mm options

If you actually measure them, the Daytona and DJ41 are both right there.

[danwang0520]

perpetual calendar!

[Devildog]

Originally Posted by amphora001

Clear case back would be nice, assuming it can have the same sound dampening that a hard caseback would have

A sapphire case back of sufficient thickness to meet the depth ratings would likely have better sound dampening properties than steel or gold

[HogwldFLTR]

Adjustable clasp for Day Dates, come on guys (Rolex) figure it out.

[1259]

Originally Posted by EEpro

If you actually measure them, the Daytona and DJ41 are both right there.

Didn’t realize that about the DJ. I love the case and shape of the Daytona and YM. Wish they made a GMT or Explorer2 in that size.

[JSolution]

Originally Posted by HogwldFLTR

Adjustable clasp for Day Dates, come on guys (Rolex) figure it out.

I was going to say I don’t really have anything else I would want from Rolex - but this is a good one. I just worry that I would want to sell the two I own for the new clasps

[Rolexatlast]

Originally Posted by MILGAUSS88

I think they would add on an extra $10k or $20k for the perpetual, so I would settle for an annual calendar with moon phase.

Apart from werewolves (an exclusive customer base), who would find moon phases useful?

[Rolexatlast]

Originally Posted by shammad10

Unpopular opinion probably. I want them to go back to the days of being tools rather than jewellery.

I like the idea of them partnering with companies for innovation. Like Comex etc.
They're doing that to an extent behind the scenes eg. The Sir Ben Ainslie titanium YM40 that is not available for civilian purchase.

That ship has long since sailed - GShocks have sewn up that market

Mechanical watches are anachronisms, and never be cutting edge tools.

And if you stop making them out of gold and platinum, with diamonds stuck all over them, then where do your profits come from?

[Tanalasta]

An electronic watch.

Okay. I jest. Sapphire case back and haute haurologie level finishing


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[Langeholic]

A fully brushed titanium Explorer 36 would be the tooliest of tool watches.

[MILGAUSS88]

Originally Posted by Rolexatlast

Apart from werewolves (an exclusive customer base), who would find moon phases useful?

It is not about usefulness, it is about aesthetics.
Apparently you have never looked up at the night sky and been amazed.
I'm sorry for you.

[Rolexatlast]

Originally Posted by MILGAUSS88

Apparently you have never looked up at the night sky and been amazed.
I'm sorry for you.

Looking at the moon (and planets and stars) is awe inspiring. But I know when they can be seen by looking up - I don’t need a watch to tell me.

And I don’t need judgemental comments from you

[Langeholic]

Originally Posted by Rolexatlast

Looking at the moon (and planets and stars) is awe inspiring. But I know when they can be seen by looking up - I don’t need a watch to tell me.

And I don’t need judgemental comments from you

I mean… you did kind of indirectly imply that he’s a werewolf, so… lol

[Singslinger]

Moon phases on the Daytona

[alphadweller]

An alarm at the end of the countdown in the Yacht-Master II, handy for cooking eggs, pasta or anything below 10 minutes.

[George58]

36 Ti sub with a rubber strap

[Neo_Anderson302]

Power reserve 7 days

[Driver8]

Originally Posted by CedCraig

Rolex doesn‘t need to do anything to gain upscale reputation. Omega can surpass Rolex in every objective category and there will still be waiting lists for Rolex.

The Crown has already added titanium and I predict there will be more models in that metal in the coming years, since they‘ve already made a titanium Yacht-Master for Sir Ben.

The other items you list will not be offered, possibly ever, or at least not in the next 10 to 20 years.

Rolex movements aren‘t worthy of display casebacks. What are the adjectives used to describe their movements? Reliable (other than the 32xx), sturdy, solid, durable, accurate (other than 32xx), etc. not beautiful, stunning, magnificently finished.

Hmmmm, it's not all about waiting lists though, so I would disagree about Rolex not needing to do anything to gain an "upscale reputation"....IF they even want to do that of course!

There's absolutely no disputing the unassailable power of the Rolex brand, but Rolex simply aren't high horology, which could be described as "up-scale". If they wanted to become a high horology house, then they'd absolutely need to start offering things like perpetual calendars, minute repeaters, tourbillons, rattrapantes, etc.

You said yourself that Rolex movements are NOT described as beautiful, stunning, magnificently finished. All of those things (and more) would need to happen if Rolex was to enter the realm of true high horology.

Of course, Rolex probably have absolutely no desire to be any more up-scale than they currently are, as the brand caché means that consumers want literally whatever they make, and in numbers far exceeding supply. Plus they can charge pretty much whatever price they like. It's an enviable position for any company to be in.

But the point remains that IF (and it's a big IF) Rolex wanted to move more up-scale and become a true high horology brand, then they would need to start offering some more interesting movements.