PP Cubitus ad in this month’s Fortune.

[Gamut]

If the Cubitus happens to sell well eventually, I suppose we are now in the process of providing future watch journalists and historians with a glorifying story that "the design of the Cubitus was so avant-garde and blasphemous at the time of its first release that it was beyond the understanding of the vast majority of age-old conservative fans of the brand, who were infuriated at the first sight of its press image. Mr. Stern recalls "Yeah, we knew very well we would be bashed, but at our family owned company, it is a risk not to take risks...""

[robertengel]

Originally Posted by Gamut

If the Cubitus happens to sell well eventually, I suppose we are now in the process of providing future watch journalists and historians with a glorifying story that "the design of the Cubitus was so avant-garde and blasphemous at the time of its first release that it was beyond the understanding of the vast majority of age-old conservative fans of the brand, who were infuriated at the first sight of its press image. Mr. Stern recalls "Yeah, we knew very well we would be bashed, but at our family owned company, it is a risk not to take risks...""

HAHA that did make me laugh, what is even more funny is how a lot of people will end up standing in line for it. Granted I may be one of them if I see it in person, maybe some other variants will look much better. But as it stands, design aside, I would question its reason for being. Could they not have strapped a "jeans" strap to an aquanaut and called it a day?

[TheHolyLuck]

You never actually own a Patek Philippe Cubitus.
You merely look at it then never ever want to own one.

[Gebbeth]

The more and more I look at it, the more and more it looks like a toy. Like I expect it to be made of die-cast metal and meant to be worn by children pretending they have a Nautilus type watch....which meant to be an inside joke of the parents of such children who are "in the know" about watches.

[enjoythemusic]

It might have Patek Philippe's new Connoisseur Series of movements. Been suggesting it for years and maybe now that the market has turned negative, PP is finally upping the quality of their movements to compete with the modern big boys of independent watchmaking / horology.

A Bvlgari Octo with big date and Aqua blue slatted dial, interesting. PP might look better on bracelet, let's see what the bracelet does to the overall look and a true sports timepiece 100m waterproof rating.

bulgari_7194411.jpg

[Calatrava r]

The watch design looks off to me. Lange inspired, which is best kept on Lange. But anything in steel with PP on the dial will always be a big hit.