Hypothesis: Rolex is about to flood the market with BLNRs and BLROs

[JacksonStone]

Originally Posted by dannyp

I thought that the lugs were tapered and elongated a bit, making the case look a little less blocky.

Not true.

https://www.rolexforums.com/showthre...88#post8915188

[Hollie_Rollie]

I hope! I’d like to get a BLRO after I get the hulk

[sillo]

Originally Posted by dannyp

I can only surmise that it was enough of a change to require some modifications to the bracelet at the end where it attaches to the case.

Not even sure about that because the bracelets can be swapped between the 116710 and 126710 without issue.

[JayG]

No way Rolex is flooding the market with BLNR/BLRO. They will want their ‘prestige ‘
Pieces to remain just that.

[inadeje]

Convenient and logical outcome. Unfortunately, logic and Rolex rarely appear in the same sentence

[thomaspp]

I have a hunch you are actually right....

[PatronMTL]

I’m ready to drown in the flood.

[rominvicta]

Apparently flooding won’t take place in 2019. My AD got an allocation of 3 pcs until end of the year.

[r3dbimmer89]

Originally Posted by superpop

All of this agida over a mass produced piece of metal. It is comical to watch. Guys, it is a fashion bauble that happens to be in style right now. The market for these watches is somewhat finite and shrinking as millenials do not see the draw of a 10K watch. That is a car for most of them. will be interesting to see how this all plays out but I predict a lot of burned greys.

I think this is an unfair statement....I am a millennial who has a high interest in mechanical watches....same as several of my millennial friends. We are all young professionals with some sort of Swiss Watch from Explorers to DJ's to Omega's, etc. In fact, most millennials who cannot yet afford a Rolex or Omega starts with a Sinn, etc.

[yanks995]

i went to practically all the greys in Tokyo (Ueno, Nakano, Shinjuku, Ginza...) in late May 2019 and only 3 of them had a BLRO, 2 new ones and 1 like new condition). So this is still a very scarce watch. I asked a few of the greys for reservation and none of them agreed to take down my order citing that it is very rare,

[Lifeisarolliecoaster]

There seems to be so much pent up demand for them, that it will take some time & a good number of units produced (pick a number as I haven’t a clue how many they currently produce) for the grey price to be significantly reduced.

[RolexJoe]

I would hope so.

Just enough to hurt the grey market, make flipping obsolete, and have them obtainable at AD's without a song and dance.

[VicLeChic]

I'd welcome a move from Rolex to ramp up SS BLRO/BLRN production. There's palpable tension at ADs on hot sports steel at the moment and more supply would help alleviate that.

One AD has me on the list since release (March 2018 BLRO / March 2019 BLNR). Last time I inquired about the BLRO I almost got kicked out of the shop, and it was only my second inquiry in 1.5 year. They must get bombarded with the same question everyday.

[WatchLurv]

Originally Posted by Jim Smyth

I hope your right and its about time! If I was a flipper or a Grey dealer I would be concerned about this. Dont want to be holding Large inventories when the music stops playing.

That would only happen if Rolex floods all their 4000 ADs with 10 BLNR and BLRO to showcase. That simply won't happen. Grey dealers move with prices based on supply.

[VacherObsessive]

Originally Posted by mobster600

I think within 1 year you will be able to get a BLRO and BLNR at an AD no problem

Heck you might be able to pick up both at the same time!

Let’s come back to this post in 1 years time

I think it will be worse (harder to get)

[georgekart]

Originally Posted by VacherObsessive

Let’s come back to this post in 1 years time

I think it will be worse (harder to get)

I think BLNR will not be as desirable as it is right now. It is only desirable because it is new, both BLRO and old BLNR look better. So BLNR prices will go down. Apart from that, I don't think either of them will be sitting at ADs.

[piratepress]

Originally Posted by VicLeChic

One AD has me on the list since release (March 2018 BLRO / March 2019 BLNR). Last time I inquired about the BLRO I almost got kicked out of the shop, and it was only my second inquiry in 1.5 year. They must get bombarded with the same question everyday.

Same here. Christmas of 2017 I asked my AD to put me at the top of the list just in case there was the rumored GMT Coke unveiled at Basel 2018. It turned out to be the new Pepsi, but I still haven't gotten one. I last checked with my AD at Christmas 2018 about my Pepsi and was essentially given the brush off so I haven't been back. Hoping I get a call any day now, but not holding my breath!

[blada4life]

Originally Posted by r3dbimmer89

I think this is an unfair statement....I am a millennial who has a high interest in mechanical watches....same as several of my millennial friends. We are all young professionals with some sort of Swiss Watch from Explorers to DJ's to Omega's, etc. In fact, most millennials who cannot yet afford a Rolex or Omega starts with a Sinn, etc.

i agree. i think the general public may misunderstand the term millennial aka Gen Y. Most define it as beginning in 1981 through 2000, putting many in their late 30s. Most of my friends are young professionals like me and have a keen interest in mechanical watches etc. i find that some older folks have resentment towards our generation; however, i take the position we've had to work harder, compete way more, and get a much higher education to succeed than any prior generation. Aside from the challenges we've faced (that prior generations did not have to deal with to such extent) with the extremely HIGH cost of school, student debt levels, getting into a decent school, having to get higher level degrees, and deal with high cost of living such as real estate, i just dont get why our generation doesnt always get the respect it deserves.

[AK797]

Originally Posted by VacherObsessive

Let’s come back to this post in 1 years time

I think it will be worse (harder to get)

Yup the problem is no one wants falling prices, not ADs or Greys, so it is going to have to be something very very big to tear them off this runaway gravy chain.

[Brian Page]

Originally Posted by jb335

Makes total sense!!!

So probably not true at all....


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[azs.77]

Still waiting for this to haopen


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[jsausley]

Originally Posted by GB-man

Maybe so. Would be a good move in my opinion.

In what world would blowing up all of their free hype and marketing be a good move? Rolex is making bank off of all of the attention that they're getting right now and they don't have to spend a dime for it.

[Dawg2]

A luxury brand will not flood a market unless they want to commit brand suicide.

Case in point:

http://archive.fortune.com/2011/02/2...tune/index.htm

http://fortune.com/2015/10/15/pappy-...nkle-shortage/

[Dawg2]

Originally Posted by jsausley

In what world would blowing up all of their free hype and marketing be a good move? Rolex is making bank off of all of the attention that they're getting right now and they don't have to spend a dime for it.

Exactly. They made themselves a Veblen good.

[GB-man]

Originally Posted by jsausley

In what world would blowing up all of their free hype and marketing be a good move? Rolex is making bank off of all of the attention that they're getting right now and they don't have to spend a dime for it.

In the world where Rolex goes back to focusing on the very long game like before the current CEO.

Rolex does not have shareholders to appease every quarter. They simply don’t have to operate this way.

[jsausley]

Originally Posted by GB-man

In the world where Rolex goes back to focusing on the very long game like before the current CEO.

Rolex does not have shareholders to appease every quarter. They simply don’t have to operate this way.

..right, which is why they don't mind a "shortage." What is happening now is good for Rolex long term -- hype and free marketing via social media. They're getting billions of dollars worth of free advertising on social media by all of these #watchfam instagrammers constantly posting hard to get Rolex watches for their own likes/subscribes.

I still maintain there is no shortage, just a significant uptick in demand.

[9914ken]

I have visited several AD's in two different states; they share the same frustrations, no steel to sell. I actually sat at an AD and saw a great deal of folk poking their way to the clear cases and walking away; everyone is looking but have nothing to buy. I'm in the same boat, I finally can afford to buy a Rolex but there is nothing to purchase. I've actually made friends with the AD, speak about life matters, sports and other non-watch related topics. Hopefully this will start a relationship and over time at least one watch, lol. Honestly, if most ADs are flipping watches on the grey market how in the world are you ever to get one. I actually remember, when I was dead broke, trying on Hulks, Explorers, Submariners and a James Cameron; not anymore.

[WatchLurv]

Originally Posted by Dawg2

A luxury brand will not flood a market unless they want to commit brand suicide.

Case in point:

http://archive.fortune.com/2011/02/2...tune/index.htm

http://fortune.com/2015/10/15/pappy-...nkle-shortage/

Going back to my statement of 10 BLRO and BLNR to their 4000 ADs. Won't happen. It's simply wishful thinking that SS prices will return back to normal. There won't be a flood from Rolex, thus no flood from ADs, thus the supply remains intact.

[Rosex]

Originally Posted by VacherObsessive

Let’s come back to this post in 1 years time

I think it will be worse (harder to get)

That! Just got my BLRO, was the most difficult Rolex watch to get to date for me, upon collection I was offered a White Dial Daytona if I would leave the Pepsi for a VVIP that can't get one. The AD in question has received more Daytonas then BLRO this year.

[Solo118]

Originally Posted by Rosex

That! Just got my BLRO, was the most difficult Rolex watch to get to date for me, upon collection I was offered a White Dial Daytona if I would leave the Pepsi for a VVIP that can't get one. The AD in question has received more Daytonas then BLRO this year.

Wow, that would be hard to pass up. Congrats on the BLRO though!