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L-16610 · 13 February 2011, 05:10 AM

When you look at the

- resale value
- quality
- quantity
- exclusivity
- prices from other brand like IWC, JLC, Cartier, Breitling
- ...

TattooedGQ · 13 February 2011, 05:12 AM

after all of the increases, I'm going to say overpriced.
-Resale always takes a hit.
-Quality is in line with Breitling and omega, which are typically less expensive
-Quantity/exclusivity Rolex's are all over the place, and most working people can afford one, if they so desire.

Dr. Robert · 13 February 2011, 05:15 AM

Too expensive.......what are the Rolex guys in Geneva smoking?

Will they include some w/ every Rolex?

HL65 · 13 February 2011, 05:18 AM

Too expensive-but then again isn't everything super nice too much money??? That is the world we live in..............

manuu · 13 February 2011, 05:27 AM

Think its fairly priced if you look at the fact that competitors like Omega are getting a price hike and getting into the pre-hike rolex territory.
Mostly you are paying for the brand cachet..... and this is true of any aspirational brand.

WatchTimes · 13 February 2011, 05:27 AM

They are priced with what the market will pay, if not theyd lower their prices as they would not be paying their bills....

padi56 · 13 February 2011, 05:29 AM

Resale value. Rolex watches have always had a good resale value to proportion of price paid retail.

Quality. Yes quality is good but so are many other brands.

Quantity.Well in the high end brand market I would say that there are many more Rolex watches around than most other brands.

Exclusivity.Well those days are long gone must be many many millions of Rolex watches in this world today

karmatp · 13 February 2011, 05:29 AM

Quote:

Originally Posted by L-16610

When you look at the

- resale value
- quality
- quantity
- exclusivity
- prices from other brand like IWC, JLC, Cartier, Breitling
- ...

Well to me Rolex is a mass produced, assembly line brand. They make way to many watches to be exclusive and anyone with a job can basically buy one if they make it a priority. Yes, IMHO, they are high quality, but so are so many other brands that cost much less. They do hold there value to some extent, if you buy right, but they will never appreciate like the vintage models.

I guess overall they are a bit overpriced, compared to may other brands that they compete with.

Rolex is to me a lifelong watch that my boy will enjoy when I am long gone. I figure in 50 years it will be worth the MSRP today, that is pretty good if I get a lifetimes worth of enjoyment out of it.

TempoKing · 13 February 2011, 05:36 AM

Quote:

Originally Posted by karmatp

Well to me Rolex is a mass produced, assembly line brand. They make way to many watches to be exclusive and anyone with a job can basically buy one if they make it a priority. Yes, IMHO, they are high quality, but so are so many other brands that cost much less. They do hold there value to some extent, if you buy right, but they will never appreciate like the vintage models.

I guess overall they are a bit overpriced, compared to may other brands that they compete with.

Rolex is to me a lifelong watch that my boy will enjoy when I am long gone. I figure in 50 years it will be worth the MSRP today, that is pretty good if I get a lifetimes worth of enjoyment out of it.

I agree...

Although in 50 years it will be worth a lot more than the MSRP if history
is to be "perpetual"...

Chipmunk · 13 February 2011, 05:45 AM

They're getting too expensive.

hfchoi · 13 February 2011, 05:47 AM

Over priced just a bit more than what most folks would like to pay. It's the same for most desired toys.

skypilot · 13 February 2011, 05:51 AM

The market sets the price. If they are selling less watches than they want to sell, they are overpriced. If they are selling more than they want to sell, they are underpriced. That's the beauty of the system, the customers, as a group, set the price.

DG123 · 13 February 2011, 05:56 AM

I agree !

Quote:

Originally Posted by manuu

Think its fairly priced if you look at the fact that competitors like Omega are getting a price hike and getting into the pre-hike rolex territory.
Mostly you are paying for the brand cachet..... and this is true of any aspirational brand.

ArcticMoose · 13 February 2011, 06:00 AM

Quote:

Originally Posted by TattooedGQ

-Quality is in line with Breitling and omega, which are typically less expensive

I think it is a shame that quality control isn't better considering the price.

Zed Homme · 13 February 2011, 06:15 AM

Quote:

Originally Posted by skypilot

The market sets the price. If they are selling less watches than they want to sell, they are overpriced. If they are selling more than they want to sell, they are underpriced. That's the beauty of the system, the customers, as a group, set the price.

Very well said!

I think theyre too expensive, but I'll still buy them...

colpol · 13 February 2011, 06:36 AM

Your paying for the name at the end of the day

I wore an Omega SMP for 10 years before my SD. The Omega is a fantastic watch & just as good IMHO as the Rolex. Having said that my SD gets 99% of my wrist time now.

RRGHOST1 · 13 February 2011, 06:45 AM

I think they are overpriced but in the UK you can get a reasonable discount new, if you search around. Used Rolex seem cheaper in the US. I have had years of enjoyment from Rolex and would still buy them whatever price they were. Daft but true !

Paulie 50 · 13 February 2011, 06:54 AM

Quote:

Originally Posted by hfchoi

Over priced just a bit more than what most folks would like to pay. It's the same for most desired toys.

I agree.

Dan2010 · 13 February 2011, 08:05 AM

Fairly priced. It's a LUXURY product for crying out loud. It will be too expensive when people stop buying them and it will be too cheap when EVERYONE has one and contrary to what someone may THINK, everyone does NOT have one.

MonBK · 13 February 2011, 08:09 AM

Since every member on this forum can afford to have 1, 2, 3, 4, 5...+ Rolex's I'd say they are too cheap.

skywag · 13 February 2011, 09:00 AM

WAY too expensive. The average person can't even tell a fake, so there is no great big cost to their "high" quality.

Most of the fakes tell better time as well. All in all, just a status symbol!

Wildwing · 13 February 2011, 09:03 AM

If they were overpriced, they wouldn't move out of the stores.

If they were underpriced, you couldn't find the model of your choice.

Neither of the above is true.

Dr. Robert · 13 February 2011, 09:10 AM

Quote:

Originally Posted by MonBK

Since every member on this forum can afford to have 1, 2, 3, 4, 5...+ Rolex's I'd say they are too cheap.

5 out of my six watches from the Wilsdorf clan were bought used.......I still
think they're too expensive! Especially in the last decade. Buying used is the way to go!

rfknauss · 13 February 2011, 09:23 AM

I think they are fairly priced ..... they are a luxury item .... but .... they give me pleasure each and every day that I wear one!

esm · 13 February 2011, 09:26 AM

i voted "Fairly priced" - because Rolex isnt the only company does price increase every year.... so it is still compariable against other luxury (read: not high end) wtch companies.

Quote:

Originally Posted by skywag

WAY too expensive. The average person can't even tell a fake, so there is no great big cost to their "high" quality.

Most of the fakes tell better time as well. All in all, just a status symbol!

not too sure about this one....

are you suggesting peopele should buy fake instead?

kareemthedream33 · 13 February 2011, 09:26 AM

New ones are way too expensive thanks to frequent irrational "were doing it because we can and you will like it" price increases.

GradyPhilpott · 13 February 2011, 02:22 PM

A Rolex costs what it costs.

If you want one, you pay the price.

If you're not willing to pay the price, you don't get one.

It's a good thing that the there seems to be a Rolex out there for everyone's tastes and pocketbooks.

Xpert37 · 13 February 2011, 02:42 PM

I think it is over priced somewhat - it is a luxury watch, but the quality and exclusivity that come with luxury watches is not "exclusive" to Rolex. As a matter of fact, about 1 milliion Rolex is produced every year, which is higher than any other luxury brand. So to me, they are over priced in the sense that I can get similar quality watches at lower price. But, it is the market that sets the price and Rolex has built a solid reputation and recognition that is second to none (other than Patek of course).

Rolexavidfan · 13 February 2011, 03:16 PM

My vote is getting expensive but am willing to pay because it brings such joy and pleasure owning one.

cody p · 13 February 2011, 04:11 PM

Too expensive for what you get.

View Poll Results: Today a Rolex is
Too cheap, they should be much more expensive than a Breitling or Cartier	24	6.88%
Too expensive, the 2 last price adjustments were too much	207	59.31%
Fairly priced	118	33.81%
Voters: 349. You may not vote on this poll

13 February 2011, 05:10 AM	#1
L-16610 "TRF" Member Join Date: Mar 2008 Location: Europe Posts: 825	Well, are ROLEXES too cheap, too expensive or fairly priced ?? When you look at the - resale value - quality - quantity - exclusivity - prices from other brand like IWC, JLC, Cartier, Breitling - ...

13 February 2011, 05:12 AM	#2
TattooedGQ "TRF" Member Join Date: Nov 2009 Real Name: Justin Location: NY, USA Watch: yo self! Posts: 2,686	after all of the increases, I'm going to say overpriced. -Resale always takes a hit. -Quality is in line with Breitling and omega, which are typically less expensive -Quantity/exclusivity Rolex's are all over the place, and most working people can afford one, if they so desire. __________________ That boy's got the Devil in him. Rolex: I think I'm up to 9?? Omega: Got a few of those too. Breitling: And some of these.

13 February 2011, 05:15 AM	#3
Dr. Robert 2024 SubLV41 Pledge Member Join Date: Dec 2009 Real Name: Bob Location: U.S.A. Watch: 1655 Posts: 63,946	Too expensive.......what are the Rolex guys in Geneva smoking? Will they include some w/ every Rolex? __________________ Founder & Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

13 February 2011, 05:18 AM	#4
HL65 TRF Moderator & 2024 SubLV41 Patron Join Date: Dec 2007 Real Name: Ken Location: SW Florida Watch: One on my wrist. Posts: 63,981	Too expensive-but then again isn't everything super nice too much money??? That is the world we live in.............. __________________ *SPEM SUCCESSUS ALIT*

13 February 2011, 05:27 AM	#5
manuu "TRF" Member Join Date: May 2010 Real Name: M Location: CA Watch: Rolex CHNR Posts: 186	Think its fairly priced if you look at the fact that competitors like Omega are getting a price hike and getting into the pre-hike rolex territory. Mostly you are paying for the brand cachet..... and this is true of any aspirational brand.

13 February 2011, 05:27 AM	#6
WatchTimes 2024 ROLEX DATEJUST41 Pledge Member Join Date: Jun 2008 Real Name: JYogi/Jeremy Location: Metro Detroit USA Watch: It's a Rolex! Posts: 5,787	They are priced with what the market will pay, if not theyd lower their prices as they would not be paying their bills.... __________________ "You won't rise to the occasion - you'll default to your level of training." Barrett Tillman Kentucky Colonel, Tennessee Squire & Combat Leprechaun

13 February 2011, 05:29 AM	#7
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,022	Resale value. Rolex watches have always had a good resale value to proportion of price paid retail. Quality. Yes quality is good but so are many other brands. Quantity.Well in the high end brand market I would say that there are many more Rolex watches around than most other brands. Exclusivity.Well those days are long gone must be many many millions of Rolex watches in this world today __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

13 February 2011, 05:45 AM	#10
Chipmunk "TRF" Member Join Date: Feb 2010 Real Name: Alvin Location: So Cal Watch: ROLEXES Posts: 5,390	They're getting too expensive. __________________ "A thing of beauty is a joy forever"............John Keats

13 February 2011, 05:47 AM	#11
hfchoi Member Join Date: Nov 2010 Location: HK Posts: 50	Over priced just a bit more than what most folks would like to pay. It's the same for most desired toys.

13 February 2011, 05:51 AM	#12
skypilot "TRF" Member Join Date: Aug 2010 Location: Iowa, USA Posts: 490	The market sets the price. If they are selling less watches than they want to sell, they are overpriced. If they are selling more than they want to sell, they are underpriced. That's the beauty of the system, the customers, as a group, set the price.

13 February 2011, 06:36 AM	#16
colpol "TRF" Member Join Date: Jul 2010 Location: Scotland Posts: 2,894	Your paying for the name at the end of the day I wore an Omega SMP for 10 years before my SD. The Omega is a fantastic watch & just as good IMHO as the Rolex. Having said that my SD gets 99% of my wrist time now.

13 February 2011, 06:45 AM	#17
RRGHOST1 "TRF" Member Join Date: Dec 2009 Real Name: luke standing Location: england Watch: Rolex TT SubC Blue Posts: 3,990	I think they are overpriced but in the UK you can get a reasonable discount new, if you search around. Used Rolex seem cheaper in the US. I have had years of enjoyment from Rolex and would still buy them whatever price they were. Daft but true !

13 February 2011, 08:05 AM	#19
Dan2010 "TRF" Member Join Date: Apr 2010 Location: South Carolina Watch: Panerai 914 Posts: 6,540	Fairly priced. It's a LUXURY product for crying out loud. It will be too expensive when people stop buying them and it will be too cheap when EVERYONE has one and contrary to what someone may THINK, everyone does NOT have one.

13 February 2011, 08:09 AM	#20
MonBK Banned Join Date: Nov 2010 Location: Kingstown Posts: 58,279	Since every member on this forum can afford to have 1, 2, 3, 4, 5...+ Rolex's I'd say they are too cheap.

13 February 2011, 09:00 AM	#21
skywag Banned Join Date: Sep 2009 Location: N47.9 W122.7 Watch: S/S "P" Daytona Posts: 216	WAY too expensive. The average person can't even tell a fake, so there is no great big cost to their "high" quality. Most of the fakes tell better time as well. All in all, just a status symbol!

13 February 2011, 09:03 AM	#22
Wildwing "TRF" Member Join Date: Dec 2007 Location: Virginia, USA Posts: 593	If they were overpriced, they wouldn't move out of the stores. If they were underpriced, you couldn't find the model of your choice. Neither of the above is true.

13 February 2011, 09:23 AM	#24
rfknauss 2024 SubLV41 Pledge Member Join Date: Nov 2009 Real Name: Richard Location: Macungie, PA Watch: 5513 Sub, LV Sub Posts: 14,497	I think they are fairly priced ..... they are a luxury item .... but .... they give me pleasure each and every day that I wear one! __________________ *"Few things in life give man as great a pleasure as wearing a Rolex!"* TRF's "AFTER DARK" Bar & NightClub Patron

13 February 2011, 09:26 AM	#26
kareemthedream33 "TRF" Member Join Date: Aug 2010 Location: Canada Watch: Explorer Posts: 1,748	New ones are way too expensive thanks to frequent irrational "were doing it because we can and you will like it" price increases.

13 February 2011, 02:22 PM	#27
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK050 Posts: 34,447	A Rolex costs what it costs. If you want one, you pay the price. If you're not willing to pay the price, you don't get one. It's a good thing that the there seems to be a Rolex out there for everyone's tastes and pocketbooks. __________________ JJ Inaugural TRF $50 Watch Challenge Winner

13 February 2011, 02:42 PM	#28
Xpert37 Member Join Date: Jan 2011 Real Name: Eli Location: Long Island Watch: 16610 Posts: 117	I think it is over priced somewhat - it is a luxury watch, but the quality and exclusivity that come with luxury watches is not "exclusive" to Rolex. As a matter of fact, about 1 milliion Rolex is produced every year, which is higher than any other luxury brand. So to me, they are over priced in the sense that I can get similar quality watches at lower price. But, it is the market that sets the price and Rolex has built a solid reputation and recognition that is second to none (other than Patek of course).

13 February 2011, 03:16 PM	#29
Rolexavidfan "TRF" Member Join Date: Jan 2011 Real Name: Har Location: Tukwila, WA Watch: Rolex Posts: 1,571	My vote is getting expensive but am willing to pay because it brings such joy and pleasure owning one.

13 February 2011, 04:11 PM	#30
cody p "TRF" Member Join Date: Jun 2008 Location: Canada Watch: Air-King 114200 Posts: 2,878	Too expensive for what you get.

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