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Old 3 October 2014, 02:15 AM   #1
joe100
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Zenith Pilot

The only watch which is allowed to have "Pilot" on the dial.

The watch is from 1948, 34mm, and has a cal 12-4-P-50-6 movement and runs like a top. The watch must have set unwound for a while because there is ghosting from the hands which appears to be a radium burn. The dial is silver, and by silver I mean it's almost reflective and it has a white concentric stripe through the numbers. The dial is very hard to photograph.
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Old 3 October 2014, 02:16 AM   #2
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More detail
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Old 3 October 2014, 02:18 AM   #3
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Case back
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Old 3 October 2014, 03:00 AM   #4
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Very very cool watch Joe, I really love it, the band is a great match for it as well!
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Old 3 October 2014, 06:56 AM   #5
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Ubercool !
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Old 3 October 2014, 07:18 AM   #6
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Great looking watch, radium burn is seriously cool. Too bad for the woman that applied it to the dial though.
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Old 3 October 2014, 08:15 AM   #7
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Looks fantastic!
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Old 3 October 2014, 08:19 AM   #8
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Terrific Joe. That'll look great on the wrist next time you rent a plane for the weekend. But why the only watch allowed to have Pilot on the dial?
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Old 3 October 2014, 09:38 AM   #9
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Excellent! Great watch and pics
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Old 3 October 2014, 11:52 AM   #10
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Quote:
Originally Posted by Old Expat Beast View Post
Terrific Joe. That'll look great on the wrist next time you rent a plane for the weekend. But why the only watch allowed to have Pilot on the dial?
Trademarked in Switzerland a long time ago. Today it's branded as „PiLOT" which looks really cool I think.

Take a look at the Montre d'Aeronef and you'll see what I mean
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Old 3 October 2014, 12:25 PM   #11
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Originally Posted by joe100 View Post
Trademarked in Switzerland a long time ago. Today it's branded as „PiLOT" which looks really cool I think.

Take a look at the Montre d'Aeronef and you'll see what I mean
Right. Very nice indeed. I bet that watch could tell a few stories.
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Old 3 October 2014, 12:28 PM   #12
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Nice pick up.

Even though Zenith owns the "pilot" trademark on watches I think they haven't done enough to really capitalize and leverage that asset. My view is that when people think of pilot watches IWC and Bell & Ross are top of mind. I think Zenith can do a much better marketing job.
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Old 3 October 2014, 01:21 PM   #13
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I think Zenith has realized this and they're in the middle of restructuring the brand. Sadly some of the changes aren't for the best but if they're going to survive it's necessary.

Zenith has some issues here in the US because until recently they weren't allowed to advertise. Zenith Electronics prevented them from doing so.
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Old 5 October 2014, 12:49 AM   #14
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Awesome!
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