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Maybelline · 23 March 2018, 06:07 AM

Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one.

I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly.
Such as Batman, hulk, Daytona’s, deepblues etc.

Really what’s the point just to keep prices high?

Or something else?

I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.

zaratsu · 23 March 2018, 06:21 AM

The point is hype.

It gets people talking about Rolex, calling the stores, walking in to stores, complaining on forums, active trading on the used market for high prices ... All building that halo around Rolex.

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Giangos · 23 March 2018, 06:22 AM

Exclusivity!
That's the point.

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Maybelline · 23 March 2018, 06:23 AM

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

ras47 · 23 March 2018, 06:25 AM

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

run23 · 23 March 2018, 06:29 AM

So we keep posting how much we really, really want these watches. Desire for something you can’t have is a strong force.

gt0279a · 23 March 2018, 06:32 AM

Quote:

Originally Posted by ras47

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

1Million+ a year does not seem so limited.

vinny84 · 23 March 2018, 06:33 AM

Remember the days you had to wait 2 years to receive your new Ferrari or pay over sticker on the used market?

Same exact concept.

FTX I · 23 March 2018, 06:34 AM

Supply can change again after Basel. Let's give it some time to find out.

SeaDweller50 · 23 March 2018, 06:36 AM

Quote:

Originally Posted by vinny84

Remember the days you had to wait 2 years to receive your new Ferrari or pay over sticker on the used market?

Same exact concept.

No. Lol.

Token74 · 23 March 2018, 06:36 AM

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

They would be nuts to change what they are doing.

Rolex owe us nothing. They are not our friend. They are a commercial entity. We don't buy their watches because we are loyal to them, we buy them because we like them. We are no more their friend than they are theirs!

vinny84 · 23 March 2018, 06:37 AM

Quote:

Originally Posted by Ra_88

No. Lol.

Yeah same here lol. However, I have witnessed it by looking on the market and reading the Ferrari forums

Having said that, it’s not that way anymore it seems like

RHJ · 23 March 2018, 06:38 AM

Quote:

Originally Posted by Maybelline

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

Their goal is holding the brand value at the top, not to earn more! Earnings goes 100% in charity.

EDL7 · 23 March 2018, 06:38 AM

Quote:

Remember the days you had to wait 2 years to receive your new Ferrari

Hand made car..not a million units per year..
Rolex made em in the past for everyone....doesn't want to anymore..

vinny84 · 23 March 2018, 06:42 AM

Quote:

Originally Posted by EDL7

Hand made car..not a million units per year..
Rolex made em in the past for everyone....doesn't want to anymore..

Yes, exactly. They want to be the most exclusive brand on the market. If supply doesn’t increase soon then this is their new business model. Can’t see any other reason

DantonIzzo · 23 March 2018, 06:47 AM

Quote:

Originally Posted by RHJ

Their goal is holding the brand value at the top, not to earn more! Earnings goes 100% in charity.

That's not true. Although Rolex is held by a non-profit trust, the 100% of profit doesn't go to charity. They reinvest in company with profits, executives still make millions, and like all other companies they also donate to charities.

Xerxes77 · 23 March 2018, 06:49 AM

I don’t know watks the point but I think work better if we consider Rolex it’s number 1 on the watch brands who keep there value.

Armyguy03 · 23 March 2018, 06:53 AM

Quote:

Originally Posted by Ra_88

No. Lol.

FTX I · 23 March 2018, 06:56 AM

Quote:

Originally Posted by Token74

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

Vince, I don't have data so this is just speculation, but what if they said well let's cut the SS supply, those suckers will think we're moving PM only, with that we'll sell the WG stock that's bothering us right now and then we throw SS versions that will sell greatly and we discontinue the problem. From now on it's their problem not ours and SS watches will show up again.

Old wham bam thank you maam kind of behaviour. Capitalism 101. Not saying that's what happened but think about it..

Token74 · 23 March 2018, 07:09 AM

Quote:

Originally Posted by FTX I

Vince, I don't have data so this is just speculation, but what if they said well let's cut the SS supply, those suckers will think we're moving PM only, with that we'll sell the WG stock that's bothering us right now and then we throw SS versions that will sell greatly and we discontinue the problem. From now on it's their problem not ours and SS watches will show up again.

Old wham bam thank you maam kind of behaviour. Capitalism 101. Not saying that's what happened but think about it..

It's possible Flávio, but not convinced. I suspect that PM does very very well in some markets, so is probably less of a problem than we may imagine.

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FTX I · 23 March 2018, 07:10 AM

Quote:

Originally Posted by Token74

It's possible Flávio, but not convinced. I suspect that PM does very very well in some markets, so is probably less of a problem than we may imagine.

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Maxy · 23 March 2018, 07:16 AM

Quote:

Originally Posted by Maybelline

Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

https://fablesofaesop.com/the-goose-...lden-eggs.html

Rolex is not here to make quick money and damage the brand. They think for next 20 years and plan stuff, sales, production numbers, etc.

travisb · 23 March 2018, 07:18 AM

They know exactly what they're doing. It can be frustrating for the masses with cash in hand, ready to go but look at the hype it's created. The brand is in more demand than ever.

KrismanX · 23 March 2018, 07:19 AM

Thrill of the hunt my friend. Supply and demand at work.

yessir69 · 23 March 2018, 07:20 AM

Take a look at this.

https://sumo.com/stories/scarcity-marketing

jets · 23 March 2018, 07:24 AM

Quote:

Originally Posted by Maybelline

Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one.

I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly.
Such as Batman, hulk, Daytona’s, deepblues etc.

Really what’s the point just to keep prices high?

Or something else?

I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.

I have nothing to contribute except to say you have the funniest avatar I have seen in YEARS.

The Libertine · 23 March 2018, 07:27 AM

Quote:

Originally Posted by Token74

This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts.

They would be nuts to change what they are doing.

Rolex owe us nothing. They are not our friend. They are a commercial entity. We don't buy their watches because we are loyal to them, we buy them because we like them. We are no more their friend than they are theirs!

Thank you.

It’s as if no one has ever had any trouble finding any other product for sale, and this problem is exclusive to Rolex.

Wcdhtwn · 23 March 2018, 07:58 AM

Quote:

Originally Posted by ras47

Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money.

Because they have 100 different DJ's in small sizes that end up sitting in AD's forever. Retooling would cost time and $$, but they'd be producing watches that actually sell. They should focus on how much they could make instead of how much retooling might cost.

liuk3 · 23 March 2018, 08:00 AM

Hunger is the best gravy...

Quailhunter · 23 March 2018, 08:02 AM

I’ve worked in several Fortune 50 manufacturing companies and never seen a production line where we could just “dial up” production rates. Building substantially more items meant investing in additional facilities, machines, people, etc. We had to weigh that investment against the profit we would make on the additional sales and the risk that the demand would drop off and we would be left with excess capacity and major debt.

23 March 2018, 06:07 AM	#1
Maybelline Banned Join Date: Jul 2016 Location: Gone Posts: 448	What’s the point? Of Rolex making all of these cool sport model watches and then if you have cash in hand you can’t find one. I stopped by my local AD last week the guy who’s real nice btw told me he only sees a few come in of each model yearly. Such as Batman, hulk, Daytona’s, deepblues etc. Really what’s the point just to keep prices high? Or something else? I’m not a watch expert and I only own one Rolex so maybe for me the answer is not so obvious.

23 March 2018, 06:25 AM	#5
ras47 "TRF" Member Join Date: Apr 2017 Real Name: Robert Location: Northern NJ Watch: 16710 BLRO Posts: 3,064	Rolex has limited production capacity. Amping up the GMT production would mean cutting something else. Re-tooling would also cost Rolex both time and money. __________________ Rolex GMT Master II BLRO 16710 Omega Speedmaster Co-Axial Chrono

23 March 2018, 06:36 AM	#11
Token74 "TRF" Member Join Date: Dec 2012 Real Name: Vince Location: England Watch: Too many! Posts: 5,744	This forum is getting crazy! Seriously guys, I doubt there is a conspiracy! Rolex could I'm sure increase production but that would likely involve significant risk in additional facilities etc. at a time when the Swiss watch industry is facing an uncertain future according to industry analysts. They would be nuts to change what they are doing. Rolex owe us nothing. They are not our friend. They are a commercial entity. We don't buy their watches because we are loyal to them, we buy them because we like them. We are no more their friend than they are theirs! __________________ Time is limited, make every second count. Patek Philippe Nautilus 5990 - AP Royal Oak 15300 - AP Royal Oak 15450 Blue - AP Royal Oak 15450 Silver - AP Royal Oak Offshore 26480 - Royal Oak Offshore 15710 - Rolex Sea Dweller 116600 - Rolex Daytona 116519 - Rolex GMT 126710 BLRO - Omega Speedmaster Reduced - JLC Reverso GMT Moonphase - TAG Microtimer - Dent Pocket Watch - JLC Atmos Phases de lune

23 March 2018, 07:19 AM	#24
KrismanX "TRF" Member Join Date: Nov 2014 Real Name: Kristofer Location: Los Angeles, CA Watch: my feet. Posts: 2,364	Thrill of the hunt my friend. Supply and demand at work. __________________ No sticker left behind. "Better three hours too soon, than a minute too late." "All we have to do is decide what to do with the time that is given to us." ref. 116520 Daytona - 10/2014

23 March 2018, 08:00 AM	#29
liuk3 "TRF" Member Join Date: Dec 2011 Location: Los Angeles Posts: 3,354	Hunger is the best gravy... __________________ "Appreciate your life!"

23 March 2018, 06:21 AM	#2
zaratsu "TRF" Member Join Date: May 2017 Location: AU Posts: 123	The point is hype. It gets people talking about Rolex, calling the stores, walking in to stores, complaining on forums, active trading on the used market for high prices ... All building that halo around Rolex. Sent from my Pixel XL using Tapatalk

23 March 2018, 06:22 AM	#3
Giangos "TRF" Member Join Date: Nov 2017 Real Name: John Location: Australia Watch: WG BLRO, Sub C, WG Posts: 1,644	Exclusivity! That's the point. Sent from my iPhone using Tapatalk

23 March 2018, 06:23 AM	#4
Maybelline Banned Join Date: Jul 2016 Location: Gone Posts: 448	Wouldn’t they be better off selling more watches that can be seen out in the wild on people’s wrists??

23 March 2018, 06:29 AM	#6
run23 "TRF" Member Join Date: Jan 2017 Location: Brooklyn Posts: 590	So we keep posting how much we really, really want these watches. Desire for something you can’t have is a strong force.

23 March 2018, 06:33 AM	#8
vinny84 2024 SubLV41 Pledge Member Join Date: Jun 2017 Location: USA Posts: 754	Remember the days you had to wait 2 years to receive your new Ferrari or pay over sticker on the used market? Same exact concept.

23 March 2018, 06:34 AM	#9
FTX I "TRF" Member Join Date: Feb 2013 Real Name: Flavio Location: N/A Posts: 14,654	Supply can change again after Basel. Let's give it some time to find out.

23 March 2018, 06:49 AM	#17
Xerxes77 Banned Join Date: Feb 2017 Location: Home! Posts: 3,307	I don’t know watks the point but I think work better if we consider Rolex it’s number 1 on the watch brands who keep there value.

23 March 2018, 07:18 AM	#23
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,430	They know exactly what they're doing. It can be frustrating for the masses with cash in hand, ready to go but look at the hype it's created. The brand is in more demand than ever.

23 March 2018, 07:20 AM	#25
yessir69 2024 Pledge Member Join Date: May 2011 Real Name: Kevin Location: Tornado Alley Posts: 3,287	Take a look at this. https://sumo.com/stories/scarcity-marketing

23 March 2018, 08:02 AM	#30
Quailhunter "TRF" Member Join Date: Apr 2016 Real Name: Doug Location: Georgia USA Watch: Rolex President Posts: 1,348	I’ve worked in several Fortune 50 manufacturing companies and never seen a production line where we could just “dial up” production rates. Building substantially more items meant investing in additional facilities, machines, people, etc. We had to weigh that investment against the profit we would make on the additional sales and the risk that the demand would drop off and we would be left with excess capacity and major debt.

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