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nachopc · 15 July 2018, 02:59 AM

We all share this passion, but with AD margins, Rolex profit, Taxes, etc.

What is really the cost price of a Daytona, GMT or Day Daydate.

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GreatScott · 15 July 2018, 03:02 AM

I would guess right around 50% of MSRP. It is jewelry, most if which sits around (not the sports models, but on average across the line) so it has to have a large margin. Probably less than diamonds though!

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123Blueface · 15 July 2018, 03:27 AM

Wife use to work for American Watch Co.
She bought a Concord at company cost. It was 25% of MSRP.

Dyim · 15 July 2018, 03:48 AM

62%

envuks · 15 July 2018, 03:55 AM

Buying from an AD there are two margins absorbed into msrp. The AD's retain margin (likely between 30-45% - my guess) and Rolex’s corporate margin (anyone’s idea is a best guess).

Say an AD buys a Daytona from Rolex for $9000 usd (purely a guess on my part). I’d assume that Rolex must manufacture said watch for a unit cost of around $4500 at most.

This is purely speculation my my part

Burlington · 15 July 2018, 04:02 AM

Quote:

Originally Posted by nachopc

We all share this passion, but with AD margins, Rolex profit, Taxes, etc.

What is really the cost price of a Daytona, GMT or Day Daydate.

Sent from my iPhone using Tapatalk Pro

Cost to the AD, or the COGS ex-works from Rolex ?

My guess is the cost of the actual watch to Rolex would be significantly lower than you would imagine. They need a lot of margin to cover all their A&P spend, R&D costs, non manufacturing overheads etc..

tudorbaja27 · 15 July 2018, 05:26 AM

There is a cost associated with Rolex making your watch. Then there is Rolex's margin. Then there is the AD margin. I would expect the cost of making the watch to not be more than 20-25% of the final price.

1675-David · 15 July 2018, 05:33 AM

divide by 6, give or take.

tyler1980 · 15 July 2018, 05:36 AM

Quote:

Originally Posted by nachopc

We all share this passion, but with AD margins, Rolex profit, Taxes, etc.

What is really the cost price of a Daytona, GMT or Day Daydate.

Sent from my iPhone using Tapatalk Pro

cost to rolex to make a watch? no one knows
wholesale dealer costs are 65% of retail i believe or there about.

there is no way to establish how much Rolex makes as you don't know their unit cost.

HL65 · 15 July 2018, 05:42 AM

Quote:

Originally Posted by tyler1980

cost to rolex to make a watch? no one knows
wholesale dealer costs are 65% of retail i believe or there about.

there is no way to establish how much Rolex makes as you don't know their unit cost.

They are actaully 62% of MSRP for AD’s as for Rolex cost to make who knows but Rolex.

tyler1980 · 15 July 2018, 05:43 AM

Quote:

Originally Posted by HL65

They are actaully 62% of MSRP for AD’s as for Rolex cost to make who knows but Rolex.

i always round up. Its such a weird number and i never remember it

enjoythemusic · 15 July 2018, 05:51 AM

Quote:

Originally Posted by nachopc

What is really the cost price of....

Decades of hard work, various investments, trademarks, patents....

Figure `round ten bucks.

guycord · 15 July 2018, 06:05 AM

Did this on another thread. Not saying it’s accurate but does show a price build up.

http://https://www.rolexforums.com/a...1&d=1531552611

15 July 2018, 02:59 AM	#1
nachopc 2024 Pledge Member Join Date: Jul 2016 Real Name: Nash Location: Europe Watch: Rolex Only Posts: 1,577	Cost prices We all share this passion, but with AD margins, Rolex profit, Taxes, etc. What is really the cost price of a Daytona, GMT or Day Daydate. Sent from my iPhone using Tapatalk Pro

15 July 2018, 03:55 AM	#5
envuks 2024 SubLV41 Pledge Member Join Date: Aug 2009 Location: New England Posts: 3,741	Buying from an AD there are two margins absorbed into msrp. The AD's retain margin (likely between 30-45% - my guess) and Rolex’s corporate margin (anyone’s idea is a best guess). Say an AD buys a Daytona from Rolex for $9000 usd (purely a guess on my part). I’d assume that Rolex must manufacture said watch for a unit cost of around $4500 at most. This is purely speculation my my part __________________ Current watches: 116718ln, 116500 black dial, 40mm Breitling Chronomat MOP dial “A man with one watch always knows what time it is. A man with two watches is never sure.”

15 July 2018, 05:26 AM	#7
tudorbaja27 "TRF" Member Join Date: Sep 2017 Location: Miami, FL Watch: Tudor & Cartier Posts: 2,499	There is a cost associated with Rolex making your watch. Then there is Rolex's margin. Then there is the AD margin. I would expect the cost of making the watch to not be more than 20-25% of the final price. __________________ "Chi ha paura muore ogni giorno, chi non ha paura muore una volta sola" - Paolo Borsellino

15 July 2018, 03:02 AM	#2
GreatScott "TRF" Member Join Date: Jan 2018 Location: In a house Posts: 844	I would guess right around 50% of MSRP. It is jewelry, most if which sits around (not the sports models, but on average across the line) so it has to have a large margin. Probably less than diamonds though! Sent from my Pixel 2 XL using Tapatalk

15 July 2018, 03:27 AM	#3
123Blueface "TRF" Member Join Date: Jun 2015 Location: USA Watch: All Posts: 5,301	Wife use to work for American Watch Co. She bought a Concord at company cost. It was 25% of MSRP.

15 July 2018, 03:48 AM	#4
Dyim "TRF" Member Join Date: Oct 2014 Location: Canada Posts: 2,236	62%

15 July 2018, 05:33 AM	#8
1675-David "TRF" Member Join Date: Jan 2011 Location: Stockholm Posts: 6,060	divide by 6, give or take.

15 July 2018, 06:05 AM	#13
guycord "TRF" Member Join Date: Jun 2018 Location: UK Posts: 41	Did this on another thread. Not saying it’s accurate but does show a price build up. http://https://www.rolexforums.com/a...1&d=1531552611

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