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pkincy · 24 June 2019, 02:32 AM

Wild guess time. If I knew how to do a poll I would. But what % of the cost of your new Rolex do you think is attributed to marketing costs alone?

10%?
30%?
50%?

Watching the Formula 1 race today, the US Open last week and seeing the ubiquitous Rolex clock everywhere, as below at the Taylormade Golf Kingdom in Reynolds Plantation Ga, during Masters week makes one think that every $10,000 watch you buy is a $5,000 watch backed by $5,000 of marketing costs and every SS Daytona you buy is a $5,000 watch, backed by $5,000 of marketing costs and $15,000 of Extra Markup.

RyanJ · 24 June 2019, 02:37 AM

I was reading an article that stated in 2014 Rolex spent 56 million on advertising making it the largest watch advertiser for the 15th consecutive year

Source: https://www.watchtime.com/wristwatch...ising-in-2014/

No idea how accurate the article is and no idea what spending is now but I imagine it has increased over the years as have other brands.

SpeakWithMichael · 24 June 2019, 02:53 AM

If everything they do annually for marketing costs them only $56m, then I think that's absolutely remarkable that they can spend less than 1.2% of their gross revenue and have that kind of impact and presence in the global luxury goods arena. Though I wouldn't be surprised if that figure was in reality 5-10x the stated amount spent.

Lgear080 · 24 June 2019, 05:07 AM

Yeah $56m is lol money. I know in local markets ADs used to contribute a lot.

exador · 24 June 2019, 05:34 AM

Wimbledon starts today. Prepare to see some REAL marketing

24 June 2019, 02:32 AM	#1
pkincy "TRF" Member Join Date: Mar 2019 Location: SoCal Posts: 525	Rolex Marketing Costs Wild guess time. If I knew how to do a poll I would. But what % of the cost of your new Rolex do you think is attributed to marketing costs alone? 10%? 30%? 50%? Watching the Formula 1 race today, the US Open last week and seeing the ubiquitous Rolex clock everywhere, as below at the Taylormade Golf Kingdom in Reynolds Plantation Ga, during Masters week makes one think that every $10,000 watch you buy is a $5,000 watch backed by $5,000 of marketing costs and every SS Daytona you buy is a $5,000 watch, backed by $5,000 of marketing costs and $15,000 of Extra Markup.

24 June 2019, 02:37 AM	#2
RyanJ "TRF" Member Join Date: Mar 2019 Location: Atlantis Posts: 1,448	I was reading an article that stated in 2014 Rolex spent 56 million on advertising making it the largest watch advertiser for the 15th consecutive year Source: https://www.watchtime.com/wristwatch...ising-in-2014/ No idea how accurate the article is and no idea what spending is now but I imagine it has increased over the years as have other brands.

24 June 2019, 02:53 AM	#3
SpeakWithMichael "TRF" Member Join Date: Aug 2017 Location: Jacksonville, FL Watch: Superocean 44not42 Posts: 1,756	If everything they do annually for marketing costs them only $56m, then I think that's absolutely remarkable that they can spend less than 1.2% of their gross revenue and have that kind of impact and presence in the global luxury goods arena. Though I wouldn't be surprised if that figure was in reality 5-10x the stated amount spent.

24 June 2019, 05:07 AM	#4
Lgear080 Banned Join Date: Sep 2010 Location: NYC Posts: 3,506	Yeah $56m is lol money. I know in local markets ADs used to contribute a lot.

24 June 2019, 05:34 AM	#5
exador Banned Join Date: Dec 2014 Location: NZ Posts: 2,600	Wimbledon starts today. Prepare to see some REAL marketing

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