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kaiserphoenix · 22 July 2021, 02:31 PM

Probably doesn't apply to many on this forum, but just thought Ill give a heads up to anyone in Japan. Rolex prices are increasing on average 5% across the board starting August 1st. Not that this will really change anything, but 5% can be significant for higher priced items i suppose.

TswaneNguni · 22 July 2021, 02:33 PM

AD info ?

Makes sense .

kaiserphoenix · 22 July 2021, 02:43 PM

Quote:

Originally Posted by TswaneNguni

AD info ?

Makes sense .

Yep, AD info, confirmed today at Rolex Boutique.

TswaneNguni · 22 July 2021, 02:46 PM

Should be a worldwide increase of 5% .

I welcome increases .

The balance needs to be restored ,although it will take more than 5% ....

whiskyrolex · 22 July 2021, 03:50 PM

It makes sense, especially with the consumption tax increase and weaker yen. They may be trying to avoid creating arbitrage opportunities for foreign buyers.

Rashid.bk · 22 July 2021, 05:40 PM

Quote:

Originally Posted by TswaneNguni

Should be a worldwide increase of 5% .

I welcome increases .

The balance needs to be restored ,although it will take more than 5% ....

Price increases are futile in relation to everything else. It’s still way cheaper than market value, so won’t taper any demand and the market will just adjust for any increase. Resellers have to make their margins.

TimepieceRPP · 22 July 2021, 06:33 PM

I can't see my pay rise for 5%.

tkdgod · 22 July 2021, 08:41 PM

Who’s cares… just make them available and stop the ADs from playing games.

SDR581 · 22 July 2021, 08:58 PM

THIS
Price increases are futile in relation to everything else. It’s still way cheaper than market value, so won’t taper any demand and the market will just adjust for any increase. Resellers have to make their margins.

I think Rolex should just raise thier prices 20%. That will help curb the gray market with the exception of a few piece like Daytona/Pepsi etc. I think most people have some sort of cutoff they are willing to pay for a SS mass produced watch.

fskywalker · 22 July 2021, 09:39 PM

Quote:

Originally Posted by tkdgod

Who’s cares… just make them available and stop the ADs from playing games.

Sent from my iPhone using Tapatalk Pro

garyk · 22 July 2021, 09:52 PM

I never thought I would say, yeah, raise the frikken prices on Rolex but that’s today’s reality! It probably won’t help but it would be nice to think something might have a positive effect on supply?!

macrowatch · 22 July 2021, 11:14 PM

Feels like a CHF/JPY adjustment. If I were swiss based income, I'd make that tweak too especially as yen franc is now 5% less on average.

vh2k · 22 July 2021, 11:19 PM

I suspect systematic and methodical increases in MSRP of Rolex models will actually INCREASE demand -- as secondary market prices will increase in lock step AND the notion of purchasing a Rolex as an investment or something that never loses value will be irreversibly cemented in the minds of potential luxury watch customers. If it were common practice for Rolex to increase prices by 5% every year, the insatiable demand for Rolex will reach heights that will make the current situation look tame in retrospect.

Kevin of Larchmont · 22 July 2021, 11:20 PM

Quote:

Originally Posted by tkdgod

Who’s cares… just make them available and stop the ADs from playing games.

What games? The ADs are maximizing the benefit from their limited resource, that’s all business.

franklee168 · 23 July 2021, 12:34 AM

As I've said before, I wish they would raise the 116500 100% so I can say I paid retail.

vh2k · 2 August 2021, 03:10 AM

And?

rolexonlywatch · 2 August 2021, 03:29 AM

Does it matter if you can’t even buy the watches?

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Benzsiam · 2 August 2021, 04:30 AM

I think eventually price increases will be world wide very soon, not only in Japan.

JSCP · 2 August 2021, 05:11 AM

Why raised ? they are raised by Grey

Otto · 2 August 2021, 07:50 AM

Oh well … inevitable.

WalterW · 3 August 2021, 11:07 PM

I will gladly pay

Seddyspaghetti · 4 August 2021, 12:33 AM

Quote:

Originally Posted by walterw

i will gladly pay

+1

brandrea · 4 August 2021, 12:51 AM

Quote:

Originally Posted by Rashid.bk

Price increases are futile in relation to everything else. It’s still way cheaper than market value, so won’t taper any demand and the market will just adjust for any increase. Resellers have to make their margins.

Agreed, we’re any past any price increase helping to normalize things

peterpl · 4 August 2021, 09:36 AM

So did the price increase happen? Its Aug 4th

Benzsiam · 4 August 2021, 09:40 AM

I heard the rumor that the price will increase very soon in the US.

askdanny · 4 August 2021, 09:43 AM

They should increase prices by 30% worldwide. After all, the market bears it, and it would hurt the grey more.

Jefferyasher · 4 August 2021, 10:57 AM

was there an increase in Japan?

Bryan81 · 4 August 2021, 11:59 AM

Stupid Tokyo Olympics. Now all the athletes are driving up prices by trading in their gold medals for Rolexes since it’s much harder to get a BNIB Rolex than it is to get an Olympic gold medal.

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s_haverford · 4 August 2021, 12:16 PM

I think this was inevitable. And something inevitable across all regions.

zewill · 4 August 2021, 12:46 PM

Quote:

Originally Posted by askdanny

They should increase prices by 30% worldwide. After all, the market bears it, and it would hurt the grey more.

How on earth will it hurt grey more? They’ll raise prices. Whatever the cost, they work hand in hand with ADs.. it’ll only hurt real clients. F*** that.

22 July 2021, 02:31 PM	#1
kaiserphoenix "TRF" Member Join Date: Jan 2011 Location: London/Tokyo Watch: FPJ CO BL Posts: 1,709	Heads up Rolex Price Increase in Japan Probably doesn't apply to many on this forum, but just thought Ill give a heads up to anyone in Japan. Rolex prices are increasing on average 5% across the board starting August 1st. Not that this will really change anything, but 5% can be significant for higher priced items i suppose. __________________ F.P.Journe Chronometre Optimum Black Label, Patek 5811G-001, Patek 5968A-001, Patek 5167A-001 IG: tokyo_watch_guy

22 July 2021, 09:52 PM	#11
garyk 2024 Pledge Member Join Date: Oct 2009 Real Name: Gary Location: USA Watch: Daytona Posts: 11,692	I never thought I would say, yeah, raise the frikken prices on Rolex but that’s today’s reality! It probably won’t help but it would be nice to think something might have a positive effect on supply?! __________________

2 August 2021, 04:30 AM	#18
Benzsiam 2024 Pledge Member Join Date: Mar 2015 Location: USA Watch: Rolex/AP/PP/ALS Posts: 6,000	I think eventually price increases will be world wide very soon, not only in Japan. __________________ Rolex: 116621, 126333, 126711CHNR, 114060, 116500LN White, 126660 JC, 126710BLNR, 126710BLRO, 116610LV, 126610LN, 126610LV, 116508 YG Green Dial, 124300 Turquoise, 126719BLRO Meteorite dial, 228235 Olive dial ,126755SARU, 116505 RG Black dial, 326934 Blue Sky D. AP: 15451ST Blue, 15500OR w/Bracelet, 14790SA, 14790BA, 26022BC(Salmon) PP: 5524R, 5712G, ALS: Time Zone 136.032, Cartier: WGSA0030, WSSA0061, YG Oct. 2965, Carree 2961, YG Carree, Tank W5000156 Breguet: 7137BA, MontBlanc: 109996"

2 August 2021, 05:11 AM	#19
JSCP "TRF" Member Join Date: Apr 2010 Location: USA Watch: RolexPatekCartier Posts: 2,391	Why raised ? they are raised by Grey __________________ PP5167r; PP5153r; PPNautilus 7118r; PP3733-YG; DD40 RG/Sundust; DD40YG/White/Roman;DD40 WG/Olive;Daytona RG;Sub Black YG; Daytona Panda; Celebration 41; GMT-II’s: Left VTNR; GRNR; Batman; SkyDweller SSJubilee/Black; SUB no-date; Oysterquartz SS; DJ SS 36mm’87; Cartier-Roadster YG;Santos YG; Panther YG; Tank’73 YG, Tank Must ‘23;BulgariBB38mm/YG

4 August 2021, 09:40 AM	#25
Benzsiam 2024 Pledge Member Join Date: Mar 2015 Location: USA Watch: Rolex/AP/PP/ALS Posts: 6,000	I heard the rumor that the price will increase very soon in the US. __________________ Rolex: 116621, 126333, 126711CHNR, 114060, 116500LN White, 126660 JC, 126710BLNR, 126710BLRO, 116610LV, 126610LN, 126610LV, 116508 YG Green Dial, 124300 Turquoise, 126719BLRO Meteorite dial, 228235 Olive dial ,126755SARU, 116505 RG Black dial, 326934 Blue Sky D. AP: 15451ST Blue, 15500OR w/Bracelet, 14790SA, 14790BA, 26022BC(Salmon) PP: 5524R, 5712G, ALS: Time Zone 136.032, Cartier: WGSA0030, WSSA0061, YG Oct. 2965, Carree 2961, YG Carree, Tank W5000156 Breguet: 7137BA, MontBlanc: 109996"

22 July 2021, 02:33 PM	#2
TswaneNguni "TRF" Member Join Date: Feb 2008 Real Name: Chris Location: . Watch: Daytonas/Subs/GMTs Posts: 12,609	AD info ? Makes sense .

22 July 2021, 02:46 PM	#4
TswaneNguni "TRF" Member Join Date: Feb 2008 Real Name: Chris Location: . Watch: Daytonas/Subs/GMTs Posts: 12,609	Should be a worldwide increase of 5% . I welcome increases . The balance needs to be restored ,although it will take more than 5% ....

22 July 2021, 03:50 PM	#5
whiskyrolex "TRF" Member Join Date: Apr 2021 Location: Tokyo Posts: 611	It makes sense, especially with the consumption tax increase and weaker yen. They may be trying to avoid creating arbitrage opportunities for foreign buyers.

22 July 2021, 06:33 PM	#7
TimepieceRPP "TRF" Member Join Date: Jun 2021 Location: UK Posts: 1,120	I can't see my pay rise for 5%.

22 July 2021, 08:41 PM	#8
tkdgod "TRF" Member Join Date: Feb 2015 Location: usa Posts: 318	Who’s cares… just make them available and stop the ADs from playing games.

22 July 2021, 08:58 PM	#9
SDR581 "TRF" Member Join Date: Jan 2020 Location: MontCo County, PA Watch: BLNR 116610LN DJ41 Posts: 299	THIS Price increases are futile in relation to everything else. It’s still way cheaper than market value, so won’t taper any demand and the market will just adjust for any increase. Resellers have to make their margins. I think Rolex should just raise thier prices 20%. That will help curb the gray market with the exception of a few piece like Daytona/Pepsi etc. I think most people have some sort of cutoff they are willing to pay for a SS mass produced watch.

22 July 2021, 11:14 PM	#12
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,366	Feels like a CHF/JPY adjustment. If I were swiss based income, I'd make that tweak too especially as yen franc is now 5% less on average.

22 July 2021, 11:19 PM	#13
vh2k "TRF" Member Join Date: Jun 2020 Location: USA Posts: 3,018	I suspect systematic and methodical increases in MSRP of Rolex models will actually INCREASE demand -- as secondary market prices will increase in lock step AND the notion of purchasing a Rolex as an investment or something that never loses value will be irreversibly cemented in the minds of potential luxury watch customers. If it were common practice for Rolex to increase prices by 5% every year, the insatiable demand for Rolex will reach heights that will make the current situation look tame in retrospect.

23 July 2021, 12:34 AM	#15
franklee168 "TRF" Member Join Date: May 2017 Location: SSF Watch: 116500LN W+B DIAL Posts: 294	As I've said before, I wish they would raise the 116500 100% so I can say I paid retail.

2 August 2021, 03:10 AM	#16
vh2k "TRF" Member Join Date: Jun 2020 Location: USA Posts: 3,018	And?

2 August 2021, 03:29 AM	#17
rolexonlywatch Banned Join Date: Aug 2020 Real Name: Ray Location: US Watch: DJ2 41mm Winbledon Posts: 146	Does it matter if you can’t even buy the watches? Sent from my iPhone using Tapatalk

2 August 2021, 07:50 AM	#20
Otto 2024 ROLEX SUBMARINER 41 Pledge Member Join Date: Jun 2005 Location: Japan Watch: Daytona and others Posts: 3,023	Oh well … inevitable.

3 August 2021, 11:07 PM	#21
WalterW "TRF" Member Join Date: Aug 2014 Location: USA Posts: 279	I will gladly pay

4 August 2021, 09:36 AM	#24
peterpl Banned Join Date: Aug 2012 Location: . Posts: 6,692	So did the price increase happen? Its Aug 4th

4 August 2021, 09:43 AM	#26
askdanny "TRF" Member Join Date: Jan 2016 Location: HND/SEA/CDG/AMS Watch: Clock on my A330 Posts: 773	They should increase prices by 30% worldwide. After all, the market bears it, and it would hurt the grey more. __________________ Rolex stories you won't find anywhere else: https://coron.et

4 August 2021, 10:57 AM	#27
Jefferyasher "TRF" Member Join Date: Jun 2014 Location: Ohio Posts: 359	was there an increase in Japan?

4 August 2021, 11:59 AM	#28
Bryan81 "TRF" Member Join Date: Jan 2008 Location: Michigan Watch: 126710BLRO Posts: 606	Stupid Tokyo Olympics. Now all the athletes are driving up prices by trading in their gold medals for Rolexes since it’s much harder to get a BNIB Rolex than it is to get an Olympic gold medal. Sent from my iPad using Tapatalk

4 August 2021, 12:16 PM	#29
s_haverford "TRF" Member Join Date: Oct 2018 Location: Los Angeles, CA Watch: BLRO,OP-36 White Posts: 342	I think this was inevitable. And something inevitable across all regions.

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