About the new program of Certified Pre-Owned Rolex

[Aventura]

This is the best news that those looking for a Rolex watch can have with the security that it is not stolen, that original parts have not been changed, etc.. etc.. and that it has a Rolex warranty for two years. No one can match that. For now only Tourneau and Bucherer have that program it seems.
I know that the ideal thing would be to buy a new one and at the official price but for now that seems to be impossible, although I personally don't believe in that... it's just a matter of searching... there are Rolex dealers all over the world and in the place less expected may appear.
It happened to me many years ago when the Submariner with the ceramic bezel went on sale and immediately everyone was behind the previous model that was going to increase its value because it was collectible and it was no longer available and I got one of a dealer who had it in the window, I went into the business and bought it.
But I repeat. I have nothing against gray sellers but the most elementary logic indicates that this is the best option to obtain a Rolex with 100% peace of mind.

[brandrea]

They'll probably do well because of the “safety factor”. It seems to me they’ve priced themselves slightly above grey dealers because of this and why not.

Demand is still very high, and many will place a premium value on the CPO designation

[Partners]

Originally Posted by brandrea

They'll probably do well because of the “safety factor”. It seems to me they’ve priced themselves slightly above grey dealers because of this and why not.

Demand is still very high, and many will place a premium value on the CPO designation

Totally agree. The CPO paperwork will be worth the extra cost. My only question is how will they adjust these CPO prices? I’m sure there’s price gouging with greys also but at least it does follow supply and demand.

[brandrea]

Originally Posted by Partners

Totally agree. The CPO paperwork will be worth the extra cost. My only question is how will they adjust these CPO prices? I’m sure there’s price gouging with greys also but at least it does follow supply and demand.

I agree, and wonder as well how much leeway there will be in the CPO prices

Back in the day you could haggle over retail price

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[Barada7]

In a few years it’ll be worth it. Demand will decrease, prices will go down, and it will be the best way of getting an older, but nonvintage Rolex. There will always be a premium paid, but it’ll be worth the peace of mind.

[GGGMT]

I was at bucherer Madison Avenue this week. Pretty good CPU inventory (although they always carried used watches) and astronomical pricing. But that’s the good news. The bad news on CPO is very few of these watches seem to come with original box and papers. Yeah, yeah yeah, I realize they come with CPO box and papers, but if you’re an originalist, and love the history and provenance of any watch, and every single watch you’ve bought for the past 30 years, has B & P, like me, you want B & P.


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[sski]

Originally Posted by GGGMT

I was at bucherer Madison Avenue this week. Pretty good CPU inventory (although they always carried used watches) and astronomical pricing. But that’s the good news. The bad news on CPO is very few of these watches seem to come with original box and papers. Yeah, yeah yeah, I realize they come with CPO box and papers, but if you’re an originalist, and love the history and provenance of any watch, and every single watch you’ve bought for the past 30 years, has B & P, like me, you want B & P.


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you should've blurted out loud.... "box and papers bro! full set bro!"

[GGGMT]

Originally Posted by sski

you should've blurted out loud.... "box and papers bro! full set bro!"

Omg great call! How could I forget the greatest expression of all time?? I can only envision me getting dragged out by security, screaming!


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[Redfoot]

Stopped by the new Tappers here in Michigan, which is now the largest AD in the state.

They are rolling out the CPO in 2024. Rolex gave them the OK to begin selling pre owned inventory at the new store as long as it was not from the "current collection".

Rep said they had a full case of pre owned watches at "market price" that sold in opening weekend.

I agree that if you are going to go grey, the piece of mind gained with the in person and authorized AD transaction brings peace of mind- even if the price carries a premium.

They also became an Omega AD at this new location, and the rep said they have sold an unimaginable amount of Speedmasters since opening. He was not sure exactly how many, but their first reorder was for 100+ watches. So goodbye to any chance of discount there haha.

[AJMarcus]

I think the CPO prices will eventually settle down and become more competitive as more ADs enter the marketplace. Because the ADs set the price this will occur. Just give it time. Buyers will eventually be able to shop around for the best deal. A brilliant move by Rolex to initiate this program. When you factor the cost of service and peace of mind of authenticity from Rolex it truly is a viable option especially for new buyers looking to pickup their first Rolex and establish an AD relationship.

[AJMarcus]

Originally Posted by Aventura

This is the best news that those looking for a Rolex watch can have with the security that it is not stolen, that original parts have not been changed, etc.. etc.. and that it has a Rolex warranty for two years. No one can match that. For now only Tourneau and Bucherer have that program it seems.
I know that the ideal thing would be to buy a new one and at the official price but for now that seems to be impossible, although I personally don't believe in that... it's just a matter of searching... there are Rolex dealers all over the world and in the place less expected may appear.
It happened to me many years ago when the Submariner with the ceramic bezel went on sale and immediately everyone was behind the previous model that was going to increase its value because it was collectible and it was no longer available and I got one of a dealer who had it in the window, I went into the business and bought it.
But I repeat. I have nothing against gray sellers but the most elementary logic indicates that this is the best option to obtain a Rolex with 100% peace of mind.

Well said. I couldn’t agree more. It’s definitely better for buyers just looking to get their one and only Rolex.

[VerticalClutch]

So you’re excited to pay more than grey market for a watch that’s older than the gray market watch?

The CPO program is a slap in the face. I told my AD’s I don’t even want them mentioned to me. Charge me extra for a used watch because you’re not getting me the allocation I want? I’ll never visit the store again if they try that trash. No one I know who is a good customers of AD’s think this is anything other than an insult.

[mrlube1151001]

I think this programme will help first time customers who wants a Rolex.Most of them find it hard to get a desired piece like sub gmt or DAYTONA since the dealers already have established customers waiting for it. First time customers might have heard of super clones stolen watches .They might be scared of buying from greys.For them it is a passage to get their desired Rolex.peace of mind may cost a little more.

[Snowballs]

Would the same benefit not be obtained by sending a grey model to RSC?

I expect that any of the trusted seller's here would immediately respond to any issues discovered by RSC including non original parts (unless previously disclosed), unknownly stolen timepiece or a super clone (heaven forbid both of those options).

I agree with GGGMT that the potential absence of box, papers and the issue of a hang tag that identifies the item as a CPO is not attractive to anyone who is originalist. YMMV

[JDsnewwatch]

what would stop an AD from allocating a truckload of rolexes to a friend, and then buying them back 30 seconds later? Holding on to them in the safe (which we all know is empty, right?) and then low and behold like magic declaring them CPO at 300% markup.

shaking my magic 8 ball now (I can see the future)

[GMTmatt]

Those 5-digit polar explorers look sweet in the CPO program. My only concern is they all contain service dials and hands. For the CPO subs and GMTs the bezels are probably replaced as well.

[FlyinHawaiian]

Originally Posted by JDsnewwatch

what would stop an AD from allocating a truckload of rolexes to a friend, and then buying them back 30 seconds later? Holding on to them in the safe (which we all know is empty, right?) and then low and behold like magic declaring them CPO at 300% markup.

shaking my magic 8 ball now (I can see the future)

Holding them in the safe for three years?

[joli160]

Originally Posted by FlyinHawaiian

Holding them in the safe for three years?

300% interest, yes why not hold them ?

[RyanJ]

I will buy from Trusted sellers on the secondary market, save thousands, and have 100% piece of mind but hey...

If you are happy paying thousands above secondary market markup to buy from an AD, then have at it. I mean who would not want to buy from an AD? They have been treating all Rolex customers so nicely over the past few years.

[watchwatcher]

Originally Posted by VerticalClutch

The CPO program is a slap in the face. I told my AD’s I don’t even want them mentioned to me. Charge me extra for a used watch because you’re not getting me the allocation I want? I’ll never visit the store again if they try that trash. No one I know who is a good customers of AD’s think this is anything other than an insult.

Valid point. I'm not sure where I land on this whole thing yet (as obviously the actual numbers when known will make a difference), but I would think there's a fine line AD's are going to have to walk to avoid a larger segment of their customer base feeling this way.

I mean, how are they going to sell this line: "Well, you're not a good enough customer to get a brand new watch, but we can hook you up with a used one."

[RyanJ]

Originally Posted by watchwatcher

Valid point. I'm not sure where I land on this whole thing yet (as obviously the actual numbers when known will make a difference), but I would think there's a fine line AD's are going to have to walk to avoid a larger segment of their customer base feeling this way.

I mean, how are they going to sell this line: "Well, you're not a good enough customer to get a brand new watch, but we can hook you up with a used one."

Actually it would be: "Well, you're not a good enough customer to get a brand new watch, but we can hook you up with a used one that costs thousands more than a new one."

I think we are years away from the CPO being what it really should be. A program that allows you to buy a used watch at prices below retail. Even at MSRP would be better than charging more than a new one.

All it seems to be right now is a way for ADs to stock their "empty" shelves with used watches while hiding the new stock in the back. They can then feed off the fear of watch buyers about buying off the internet and charge even more for a used watch.

The CPO program will work simply because history has shown people will do anything for a Rolex. People will justify anything to get that bauble on their wrist.