Rolex records best-ever sales in 2019

[zorinindustries]

Love my tank!


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[Bigblu10]

Originally Posted by c41006

Not entirely shocking. We shall see how 2020 ends up looking.

2019; Best year ever for Rolex

2020; Worst year ever for Rolex

[Yess]

Originally Posted by ThatSubGuy

No wonder they had their best year yet, you're pretty much forced to buy 2-3 other models first before you can buy the one you really want.

This is funny... sold a million watches to 7 people

[sgwatchguy]

I don’t get the Richard Mille numbers. Maybe their accountants are as creative as their distribution guys. Complete mystery. Unless they’re booking sales at inflated numbers directly to greys, hows that spike possible for a brand that has limited production and supply. Am I missing something?
And going by that logic/accounting principle even R/PP/AP would see big surges in revenues.

Head scratcher.


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[Greenp]

Originally Posted by sgwatchguy

I don’t get the Richard Mille numbers. Maybe their accountants are as creative as their distribution guys. Complete mystery. Unless they’re booking sales at inflated numbers directly to greys, hows that spike possible for a brand that has limited production and supply. Am I missing something?
And going by that logic/accounting principle even R/PP/AP would see big surges in revenues.

Head scratcher.


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A lot of their watches cost >$750K-$1Mil.

[Dougiebaby]

Originally Posted by JasTPE

Happy Tuesday everyone! Hang in there!

https://usa.watchpro.com/rolex-recor...=notifications

JasTPE

I think these numbers prove Rolex DID NOT limit supply -- in fact, the opposite. They delivered more watches. So many accusing Rolex of limiting supply to drive up prices is rather ... foolish.

Of course, the ADs may have sold them off to GM, but Rolex increased production.

[Claven2]

Originally Posted by Yess

This is funny... sold a million watches to 7 people

All of them established Grey dealers...

[Claven2]

Originally Posted by sgwatchguy

I don’t get the Richard Mille numbers. Maybe their accountants are as creative as their distribution guys. Complete mystery. Unless they’re booking sales at inflated numbers directly to greys, hows that spike possible for a brand that has limited production and supply. Am I missing something?
And going by that logic/accounting principle even R/PP/AP would see big surges in revenues.

Head scratcher.


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Me neither. To be honest, you'd have to pay me to wear RM. FUGLY.

[Claven2]

Originally Posted by Dougiebaby

I think these numbers prove Rolex DID NOT limit supply -- in fact, the opposite. They delivered more watches. So many accusing Rolex of limiting supply to drive up prices is rather ... foolish.

Of course, the ADs may have sold them off to GM, but Rolex increased production.

More than anything, it's reflective of the nouveau riche class of consumer in China vying for a largely unchanged annual supply of Rolexes if you ask me.

[sgwatchguy]

Originally Posted by Greenp

A lot of their watches cost >$750K-$1Mil.

No different from the year before.


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[JasTPE]

Originally Posted by Dougiebaby

I think these numbers prove Rolex DID NOT limit supply -- in fact, the opposite. They delivered more watches. So many accusing Rolex of limiting supply to drive up prices is rather ... foolish.



Of course, the ADs may have sold them off to GM, but Rolex increased production.

I agree.

If that is their capacity then so be it!

It's not easy to keep up with demand and maintain quality at the same time. It's actually a real struggle for manufacturers to keep losing sales due to backorders. I would think all brands want to make as much profit as possible while upholding their standards.

Whatever games ADs are playing, such as bundling etc, as it is not across the board, I do not believe it is something Rolex is encouraging but perhaps they are not actively acting on those at the same time.

An article I shared the other day from Hodinkee about Rolex really makes it even more satisfying to own such a beautifully made timepiece.

Just my two cents.

JasTPE

[Psmith]

Bear in mind that these are only estimates, of course.