![]() |
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
![]() |
#1 |
"TRF" Member
Join Date: Dec 2020
Location: USA
Posts: 404
|
Rolex has a 7 year plan
According to to a letter from "Moneypenny".
|
![]() |
![]() |
![]() |
#2 |
2024 Pledge Member
Join Date: Oct 2009
Real Name: Gary
Location: USA
Watch: Daytona
Posts: 11,378
|
__________________
![]() |
![]() |
![]() |
![]() |
#3 |
"TRF" Member
Join Date: Nov 2018
Location: New York
Posts: 382
|
more to look forward to - fantastic
|
![]() |
![]() |
![]() |
#4 |
Banned
Join Date: Jul 2008
Real Name: Paul
Location: San Diego
Watch: 126619LB
Posts: 21,540
|
Interesting theories, every watch having a 70 hour reserve? OK, Moving the coronet to-the bottom of the dial? Uhmm..... Rolex reducing the number of SS sport models even more? Hmm....
|
![]() |
![]() |
![]() |
#5 |
"TRF" Member
Join Date: Jan 2019
Location: Earth
Posts: 155
|
cool..SS daytona worths 100k coming soon.
|
![]() |
![]() |
![]() |
#6 |
"TRF" Member
Join Date: Dec 2020
Location: USA
Posts: 404
|
|
![]() |
![]() |
![]() |
#7 |
"TRF" Member
Join Date: May 2013
Real Name: Nick
Location: Las Vegas
Watch: 1601
Posts: 10,558
|
Rolex has a 7 year plan
Wasn’t he presented with fairly accurate information from the same insider in a thread about the change to Submariner dimensions?
Though it’s a rumor until it actually happens |
![]() |
![]() |
![]() |
#8 |
Banned
Join Date: Dec 2019
Real Name: Russ
Location: USA
Posts: 40
|
Oh they do? I didn't know.
|
![]() |
![]() |
![]() |
#9 |
"TRF" Member
Join Date: Dec 2020
Location: USA
Posts: 404
|
|
![]() |
![]() |
![]() |
#10 |
2024 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,701
|
He nailed the Submariner release. Everyone was laughing at it, but everything in that video turned out true.
|
![]() |
![]() |
![]() |
#11 |
2024 Pledge Member
Join Date: May 2011
Real Name: George
Location: Alabama
Watch: GMTsSubLVEx2SDDayt
Posts: 4,510
|
Hahahahaha hahahahaha
|
![]() |
![]() |
![]() |
#12 |
"TRF" Member
Join Date: Apr 2019
Location: In the Trees
Watch: Sub
Posts: 465
|
IF true, Very interesting.
__________________
Life is a mindset! Explorer - 214270 Milgauss - 116400 GV Date Just 41 - 126334 Sub - 14060m 2 liner Tudor S&G |
![]() |
![]() |
![]() |
#13 |
"TRF" Member
Join Date: Jan 2021
Location: Australia
Watch: Panerai PAM687
Posts: 762
|
More Margins in PM and TT pieces, I imagine
Wouldn't be shocked if they wind back SS supply further. If the Grey Market is anything to go by, demand doesn't seem to be slowing down I've heard a few people say that Rolex has its eyes set on the Patek tier of the luxury goods market. Would be interesting to see if they can pull it off. It wouldn't be the first time a brand has elevated itself to the top luxury tier based on brand recognition and hype alone |
![]() |
![]() |
![]() |
#14 |
2024 Pledge Member
Join Date: May 2013
Location: Vain
Posts: 5,988
|
I'm not so sure about the coronet change, but I completely agree with the shift to TT and PM.
I think up until recently, Rolex has been underselling itself. As shocking as that sounds, the over abundance of lower cost and available steel references held back the higher price and higher factory margin TT and PM references. The general public Rolex buyer had a perception that a Rolex cost $XX,XXX on average. When they stumbled into the AD, they came across models that were $X,XXX. WOW that's a value. Let's get that. That's why the higher priced watches languished. Now that the lower cost references are not as available, the full power of the brand has been unleashed. The cost of the TT and PM watches are in line with expectations and there aren't SS alternatives available....and those are "worth" so much money now that the FOMO mindset is hitting all Rolex references, so even people who were averse to PM due to history of PM depreciation are not concerned with that any more. Money is SAFE in Rolex. Let's buy it. The hardcore enthusiast buyer who craves SS for it's lore and WIS appeal will still seek to acquire those references no matter what. The the general public buyer will spend up to T and PM without distraction and hesitation because that's what they have to choose from and the retail price is in line with expectations. Great Success for Rolex! |
![]() |
![]() |
![]() |
#15 | |
"TRF" Member
Join Date: Nov 2018
Real Name: Teck
Location: South East Asia
Watch: Tudor Black Bay 58
Posts: 1,846
|
Quote:
Spot on as usual. It’s really funny how people bang on about how Rolex is ‘no Patek’ and refuse to pony up. They’re right, it’s no Patek. Patek is a very special fish in the pond, but it is Rolex that rules the pond. Every Rolex today is cheap and grossly underpriced. Get yours today. Sent from my iPhone using Tapatalk |
|
![]() |
![]() |
![]() |
#16 |
Banned
Join Date: Oct 2020
Location: Canada
Watch: Hulk,SD43,YM2,JCDS
Posts: 61
|
I saw a follow-up on a live stream after this youtube vid was posted where Marc Goldberg further clarified that the MAIN cornet on the top of the dial below the 12 o'clock mark will stay where it is. What he meant to say was with the introduction of the new 70 hr power reserve movements in all their models, Rolex will be putting the small cornet between the words SWISS and MADE on all their dials.
The phasing out of stainless steel models wouldn't surprise me as they are trying to push that market into their Tudor brand. Personally, if this happens, I have no interest in their Tudor line whatsoever. |
![]() |
![]() |
![]() |
#17 | ||
"TRF" Member
Join Date: Jan 2020
Real Name: KP Jimmy
Location: Singapore
Watch: R/AP/FPJ/Hermès/et
Posts: 6,597
|
Quote:
Quote:
+2 We can all come back to this thread in 5 years and see how much of this came true, but fact is that supplanting another brand isn’t as impossible an ask as people make it out to be. Put in the money and everything’s possible.
__________________
![]() |
||
![]() |
![]() |
![]() |
#18 |
"TRF" Member
Join Date: May 2013
Real Name: Nick
Location: Las Vegas
Watch: 1601
Posts: 10,558
|
|
![]() |
![]() |
![]() |
#19 | |
"TRF" Member
Join Date: Dec 2020
Location: Here and There
Posts: 717
|
Quote:
![]() |
|
![]() |
![]() |
![]() |
#20 |
"TRF" Member
Join Date: Jun 2017
Real Name: Tony
Location: Global
Watch: All of them.
Posts: 1,135
|
Maybe it now makes sense why the ‘tool watch of tool watches,’ the SeaDweller, now has a two-tone gold variant!
|
![]() |
![]() |
![]() |
#21 |
2024 Pledge Member
Join Date: Aug 2014
Real Name: Francisco
Location: San Juan, PR
Watch: Is Ticking !
Posts: 24,962
|
Thanks for sharing ! Sent from my iPhone using Tapatalk Pro
__________________
Francisco ♛ 16610 / 116264 Ω 168.022 / 2535.80.00 / 310.30.42.50.01.002 Zenith 02.480.405 2FA security enabled |
![]() |
![]() |
![]() |
#22 |
Banned
Join Date: Dec 2018
Location: DFW, TX
Posts: 2,149
|
I think he misinterpreted moving the coronet to six o’clock when in reality it’s the “Swiss(crown)Made” change. I’ve never watched his videos before until this one. I didn’t finish it as he gave me weird vibes. This thread is right to be in this jokes and cartoon subforum lol.
Nonetheless, Fleetlord’s post presents some very interesting theories. |
![]() |
![]() |
![]() |
#23 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Oct 2019
Real Name: Ron
Location: Detroitish
Watch: GMT II/Sub/Exp II
Posts: 2,445
|
I don't think SS will be extinct anytime soon. I can't see the Sub and Explorer lines (for example) going totally TT or PM. These "tools" are designed and built for rugged, hard working people, not the office or boardroom. I guess they could rebrand the SS models as Tudors and reserve the Rolex name for TT and PM's??
|
![]() |
![]() |
![]() |
#24 | |
"TRF" Member
Join Date: Nov 2018
Location: New York
Posts: 382
|
Quote:
|
|
![]() |
![]() |
![]() |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.