WTS: Must de Cartier Tank Cream Dial 23 x 30 Manual Wind

[x2046]

Price:
USD 2,100 shipped

Item:
Must de Cartier Tank Manual Wind

Movement:
Manual Wind

Dated:
circa 1970s

Accessories:
None. Watch Only

Condition:
- Scratches on case from age and wear
- Hairlines on caseback with visible case engravings
- Dial is clean and mineral glass in good condition

Description:

This is the Les Must de Cartier Tank. Created to combat the quartz crisis that engulfed the Swiss watch industry in the 70s, it was a relatively low-priced version based on the Tank LC model that Cartier is famous for. As the appeal of precious metal high-end watches dwindled in comparison to the consumer-friendly quartz watches, Cartier decided to manufacture the tank in silver and plating it with gold to retain the luxury that they're so renowned for while keeping costs low to retain affordability. With a myriad of colours and a seemingly endless selection of dials, the "Must" appears to have regained some of its former glory. Let's never forget that it was instrumental to Cartier during the quartz crisis. In 2021, Cartier relaunched the Must in steel, capitalizing on the newfound interest in the brand. This Must de Cartier Tank comes in a cream dial which is a less common variant and is a manual wind.


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