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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#91 | |
Banned
Join Date: Jul 2008
Real Name: Wade
Location: TN
Watch: 116619
Posts: 2,659
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#92 |
"TRF" Member
Join Date: Dec 2022
Location: Canada
Watch: TMTL
Posts: 310
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I fear that after a series of bad corporate decisions, Panerai is long on its way to irrelevancy.
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#93 | |
"TRF" Member
Join Date: Jan 2011
Location: ny
Watch: yacht master
Posts: 945
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#94 |
"TRF" Member
Join Date: Jun 2017
Location: UK
Posts: 173
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Could not agree more, Imo the latest Submersibles are to me some of the nicest looking watches going, a trick has definitely been missed with the submersible in my view, it should be iconic and it’s just not, well not in the way a Submariner is anyhow, these downgrades to what I see as their iconic model is beyond stupid, just makes zero sense. The issue is for a lot of people nowadays they don’t just want a case maker, they want a watch maker, the days of throwing an ETA into a lovely case and charging £8k are long gone in my view. Would you buy a Ferrari with a Hyundai engine as I most certainly wouldn’t.
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#95 | |
2024 Pledge Member
Join Date: Jan 2014
Location: london
Posts: 6,079
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@imrootbeer7 |
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#96 |
"TRF" Member
Join Date: Jun 2017
Location: UK
Posts: 173
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Hmmm this can’t be denied, can’t even begin to build an argument against that one! What a car.
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#97 |
2024 Pledge Member
Join Date: Dec 2022
Real Name: Lucas Wilson
Location: Charlotte, NC
Watch: UN El Toro
Posts: 94
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Obviously personal opinion and styling plays into this. In my case, I love a lot of the 1950s case stylings. Will it hold value like a Rolex, no. Will it be a beautiful time piece to put on your wrist to enjoy, absolutely.
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#98 |
"TRF" Member
Join Date: Dec 2017
Location: In denial
Watch: It's complicated
Posts: 1,614
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I'm having a difficult time finding a Panerai I like enough to want to buy. I'm finding most releases to have some funky aspect to them, either some weird dial addition, writing "eSteel", and switching up things every few months. It is as if the designers were basically told "Look, just try anything, if you can think it up, we'll produce it." I don't consider myself some staunch purist (my only PAMs were 312, 424, 372), but it's hard to get back to the brand at this point in time.
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#99 |
2024 Pledge Member
Join Date: Jan 2017
Location: Orange County, CA
Watch: SD43
Posts: 457
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I’m chiming in for a second time because…why not?
I was looking at some of the other Richemont watch houses and Panerai is a lot like them, meaning that they run more like lux fashion/jewelry houses that are appealing to anyone interested in the brand, rather than to the hard core fans. This makes sense in a way because the magnitude of the fan base relative to production is a lot smaller than for Rolex, PP, or even Omega with the Speedy Pro and Seamasters. Cartier is a lux jewelry brand, but they sell iconic Tank watches at ~$3K USD with Quartz movements, some with solar charging. The automatic movements are “in-house” but really centrally Richemont (same as Panerai). They have a lot of models, but not as many as Panerai. Piaget is more upmarket with the Altiplano, but the Polo S movement is only a little more nicely finished than the Cartier. They offer a more exclusive experience in their stores than Cartier, which sells handbags and housewares, so their boutiques are grander. IWC has Mark XXs for ~$5K USD in a range of colors and their new in-house movement is basically a copy of the ETA 2824. They have a lot of models like Panerai, but have not made changes to most of their lines apart from the Pilot models. They still brand themselves as being more tech-horological, but this is more to the general watch lover and not the IWC brand lover. The IWC brand lover is missing the lack of advancement in the Ingenieur and Aquatimers. ALS is spared from most of this. They keep plugging away with their hand finished cases and movements and their product line is fairly stable. Richemont views them as their PP competitor and as their production is small, they are trying not to screw it up. It would be pretty amusing to see a new white gold ALS Saxonia with a snap-on case back, housing a typical Richemont movement. And this year, almost all of them now have a version of a quick release strap mechanism. As though Richemont decreed all brands will get them. Watch boxes are also scaled down now, too (which is great for the environment, but I did like those big white lux IWC ones). Thus, Panerai has a lot of models to appeal to more people. To keep costs in check the movements are no longer worth showing. The consumer who wants one doesn’t care about the depth rating or screw in back either. They may be deciding between one of these and the returning Cartier Pasha. What may be the value proposition of these brands are the storefront boutiques. They all are pleasant to visit. The sales staff are generally friendly and knowledgeable. I’m sure it feels great to buy a Must Tank in a Cartier boutique. This is a huge contrast to Rolex where you are always in an AD. TL;DR? Summary- what’s happened at Panerai is like a lot of the other Richemont brands. |
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