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#31 | |
"TRF" Member
Join Date: Jul 2018
Location: Paris
Posts: 478
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Quote:
100% I’m curious to know how is the recent CPO program from Rolex doing. It’s been already few months that is running and I remember the prices where funky as shit (much higher than market which of course was already premium). |
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#32 | |
"TRF" Member
Join Date: Sep 2021
Location: SFO
Posts: 1,183
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Quote:
That's exactly what I mean...! So how so you buy back a code? Tell your MSRP customer you totally screwed him out of $25k since that's what the market is willing to pay? Or do you tell your other customer that you're willing to sell him a ceramic skeleton only for 100% markup because there is is literally no frigging way he'll ever get it for $100k MSRP? Both are terrible experiences if you ARE the point of sale AND the manufacturer |
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#33 |
"TRF" Member
Join Date: Jun 2023
Location: US
Watch: AP/RM
Posts: 27
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My expectation is that the fair market value (with prob a slight discount) will be able to be converted into $ for new AP purchases. I don't think they'll outright give you cash back for the pieces. This seems to make sense relative to the above. The above is also no different than gray market dealers. But I could see AP saying "Hey you wanna buy this $100k MSRP piece - we'll take your RO for $50k and you pay balance"
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#34 | |
"TRF" Member
Join Date: Mar 2020
Location: Switzerland
Watch: 116520
Posts: 105
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Quote:
If it is similar to the Rolex CPO, then you'll get a bit less for your watch in exchange for a shorter wait time - which may be a fair deal to many. This could be especially interesting regarding discontinued pieces, since the MSRP does not apply anymore |
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#35 |
"TRF" Member
Join Date: Feb 2023
Location: phils
Posts: 4
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How would they be able to do this when the 41mm RO (exceot blue and green dials) is just around 10% over msrp at greys
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#36 |
"TRF" Member
Join Date: Jun 2020
Location: Taiwan
Posts: 3,805
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I'm sure AP CPO watches would command a premium over even the most reputable greys (although I hope they don't go as far as the absurd pricing on many Rolex CPO offerings), while a promise of consideration for future allocations would allow them to acquire the watches at favorable (for AP) cost. They should be able to figure this out.
__________________
AP 15500ST Grey // 26237ST Beast // 26331ST Panda // 15450ST Blue // 77350CE Bucci // 26240CE 50th // 15407ST // 26715.ST.ZZ || Rolex 116520 White // 116710 BLNR // 126200 Blue || Omega Seamaster NTTD // Speedy Tokyo LE "Rising Sun" // Speedy cal. 321 "Ed White" A timeless classic - Winding, ticking, faithful time - Golden crown of trust |
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#37 |
2024 Pledge Member
Join Date: Jan 2021
Location: USA
Posts: 143
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I'm wondering if anyone has heard any updates on this program? Sounds really interesting
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#38 |
"TRF" Member
Join Date: Jun 2013
Real Name: Stephen
Location: UK
Watch: AP
Posts: 2,597
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#39 |
"TRF" Member
Join Date: Dec 2018
Location: Around Europe
Watch: 145.012
Posts: 15
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Apparently, from sources whithin the brand, the director of the CPO program who did create the concept during the last year has resigned before summer.
Being the second director of CPO who leaves before launching the program, I guess that someone inside AP, or maybe the owners do not want to go "live" ![]() |
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#40 |
"TRF" Member
Join Date: Oct 2016
Location: .
Posts: 1,530
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Has anyone heard anything further about an AP CPO program?
I’m wondering about this from the perspective of being able to ‘safely’ (i.e. without AP getting miffed) sell or trade in a current piece. |
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