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#1 |
"TRF" Member
Join Date: Aug 2009
Real Name: Steve.
Location: UK
Posts: 6,280
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Tudor values. (No, not about Henry VIII's morals)
Does the almost immediate depreciation, of Tudor timepieces, affect your purchasing decision?
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#2 |
"TRF" Member
Join Date: Feb 2012
Location: Chicago
Watch: explorer
Posts: 2,200
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No. I wear my Tudors hard so they wouldn’t be collectible either way. Also, they are at a low enough price point where I think about them as a consumable item. I have 3 and they have all been solid buys that I would do over again.
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#3 |
"TRF" Member
Join Date: May 2013
Real Name: Nick
Location: Las Vegas
Watch: 1601
Posts: 10,559
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Lol no. All watch purchases are effectively nil since I don’t sell.
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#4 |
2024 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 75,951
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Not in the least but I have yet to own one
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#5 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Apr 2019
Real Name: Dustin
Location: A, TX
Posts: 1,649
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I can't explain it, because it doesn't make sense - but Tudor is one brand I'm ok paying retail for. Probably because I think they punch well above their weight.
Pretty much everything else, though, the immediate depreciation has me looking at 'used'. |
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#6 | |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Mar 2020
Real Name: A-Aron
Location: Utah
Watch: 126710BLNR
Posts: 1,993
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Quote:
The price point allays those fears for me. I'm not going to walk a 20% instant deprecation on a watch I love if said depreciation is like $800 bucks. That's worth the experience of being the first owner, spend history, and maybe having the real AD experience. Now that same 20% or more with a JLC, GO, IWC, Chopard etc.... ? I'm going used every time because the 20% percent or more translates to thousands of dollars. And like someone said earlier, they just freaking feel worth it. |
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#7 |
"TRF" Member
Join Date: Oct 2019
Location: Vancouver
Posts: 1,846
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No, just buy used at the bottom of the depreciation curve. Same way I buy all watches
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#8 |
"TRF" Member
Join Date: Sep 2021
Location: Florida USA
Posts: 62
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Short answer is no, as I get my enjoyment from the watch. To me, Tudor offers a great watch at a reasonable price point.
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#9 |
2024 Pledge Member
Join Date: Dec 2006
Real Name: D'OH!
Location: Kentucky
Watch: Rolex-1 Tudor-3
Posts: 35,980
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Hell no. It's the sheer enjoyment I get from wearing them that is the true value to me.
dP
__________________
TRF Member# 1668 Bass Player in TRF "AFTER DARK" Bar & NightClub Band ![]() Commander-in-Chief of The Nylon Nation ![]() The Crown & Shield Club Honorary Member of P-Club |
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#10 |
"TRF" Member
Join Date: Jun 2016
Location: USA
Watch: es watches
Posts: 2,051
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Not in the least. Same goes for new vehicle purchases.
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#11 |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
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If it bothers you, buy one on the secondary market.
I've only owned 1 Tudor (Black Bay Pro) and I didn't get on with it. I let it go for a loss, such is life. |
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#12 |
"TRF" Member
Join Date: Sep 2022
Location: UK
Watch: 226570
Posts: 889
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There are a couple of models I consider adding from time to time and seems a no brainer to buy from a reputable dealer in mint or unworn condition when they’re available for about 30% off.
It wouldn’t stop me buying - just changes how I buy. |
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#13 |
"TRF" Member
Join Date: Nov 2020
Location: New Jersey
Posts: 51
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Not at all worried about the depreciation. I wouldn't buy any watches if all I worried about was the depreciation. Tudors are awesome. That's why you should buy them.
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#14 |
"TRF" Member
Join Date: Oct 2020
Location: Liverpool UK
Posts: 231
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Only ever bought like new tudors on the used market for that reason......i'd never pay full retail for any tudor knowing it can be had in like new condition on the grey market, just common sense.
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#15 |
2024 Pledge Member
Join Date: Jul 2013
Real Name: Mike
Location: Eastern Shore, MD
Watch: my money leaving!
Posts: 13,409
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#16 |
"TRF" Member
Join Date: May 2020
Location: Shreveport
Posts: 1,261
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I bought on the secondary market. Problem solved. BTW, I love my Pelagos 39 so much, I would not have minded paying retail. Great watch.
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#17 |
2024 Pledge Member
Join Date: Apr 2018
Real Name: Harry
Location: England
Posts: 10,283
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No. I've always liked one particular model. I now have it. I love it and I don't care what it's worth. I probably won't buy another Tudor. Well, maybe just one more...
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#18 |
"TRF" Member
Join Date: Oct 2021
Real Name: It's not Tim
Location: EST
Watch: 126610LN
Posts: 1,142
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#19 | |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
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Quote:
What I don't like, is when people get into watches because they think every watch should hold it's value, and that's the first question they ask. I see this a lot. "Will this watch hold its value?" is the first question, rather than discussing the actual watch itself. It's amusing, because if people begun to enjoy the watches for what they actually are, they might enjoy them a bit more. |
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#20 |
2024 Pledge Member
Join Date: May 2020
Real Name: Ollie
Location: UK
Watch: Sub, DJ36 & BB54
Posts: 1,762
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Monetary value does not equate to enjoyment for me when it comes to watches.
My BB54 would lose me money right now if I sold it, but luckily I have no plans on selling as it's a stellar daily. Especially with all the strap options! |
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#21 |
2024 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,703
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Tudor values. (No, not about Henry VIII's morals)
I think it might be a good question for some of the more expensive brands that drop like a rock. But Tudors don’t cost that much to begin with. So I’d never worry about it. Like someone said above, you can always buy a used one instead.
Sent from my iPhone using Tapatalk |
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#22 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Nov 2010
Location: North Carolina
Watch: Rolex/Others
Posts: 46,346
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I typically buy my Tudor watches at Retail and don't mind if I take a slight loss. At such a low price point, typically below 5k, a loss is not the same as dealing with much more expensive watches. I have a lot of fun with my Tudors and if they were in the market in the 90's-2000's the same way they are now, they could have saved me an expensive Rolex ride.
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#23 | |
"TRF" Member
Join Date: Jan 2009
Real Name: Larry
Location: Kentucky
Watch: Yes
Posts: 34,809
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Quote:
![]() As far as values go...well, I know of nothing that can suck the enjoyment out of this hobby as fast as that word. ![]() |
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#24 |
"TRF" Member
Join Date: Jan 2023
Location: USA
Posts: 784
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I have the Harrods edition that I plan to wear regularly at some point but haven’t had the available wrist time yet. I expect it to depreciate heavily, but maybe keep up slightly with inflation in the long term (5-10 years). Eg: paid $4k today, get $4k in 10 years if I sell
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#25 | |
"TRF" Member
Join Date: Nov 2020
Location: Northern CA - USA
Posts: 746
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Quote:
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#26 |
"TRF" Member
Join Date: May 2020
Location: Bristol
Posts: 26
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Agreed. The clichéd response to questions about depreciation is always oh god never do I ever even consider that for a second. And for some that's no doubt true. But given the cost & basic pointlessness of these items, it's a variable for some of us. By no means the main variable, but a variable nonetheless.
So I always find the vaguely scolding tone people take about this amusing. |
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#27 |
"TRF" Member
Join Date: Apr 2020
Location: Texas
Watch: Rolex Explorer II
Posts: 375
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like most things, is the purchase price material to your financial condition. For example, a one dollar item is generally immaterial, the resale value is irrelevant to your purchase decision. Is the Tudor immaterial to your financial condition, the 'depreciation' on purchase is also irrelevant. If the Tudor represents a material investment, it should be a material issue for you as to what it's immediate resale value is.
My long and short is that purchasing watches, houses, cars, etc. they are all consumable, your pleasure comes from having them and enjoying them. The resale value (whether immediately after purchase, or over the long term) should not be your most important consideration. Can you afford it, do you enjoy it, will you use it, then buy it and enjoy it. If you can't afford to lose it, don't buy it. insurance plays in, you insure your car because you can't afford to lose it. You insure your house because you can't afford to lose it. You can insure your watch too. If it is insured, then enjoy it. If losing it, whether from deprecation, or from an involuntary conversion after insurance recovery is a material financial loss, then you can't afford to buy it. |
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#28 |
"TRF" Member
Join Date: Jun 2023
Location: UK
Posts: 36
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My thoughts exactly - the price is low enough the depreciation doesn't bother me ... unlike my Pateks where taking a bath on one would bother me a lot more!
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#29 |
"TRF" Member
Join Date: Oct 2020
Location: London
Posts: 180
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Anecdotally, popular new Tudor Black Bays can go for a premium until they are in the ADs, however generally modern Tudor’s do lose value.
All except for one, the 79220N, which had a 6 month production run and came with a non-rivet oyster-style bracelet. Around a year ago, there was a new-old stock one for sale on the bracelet for about £6,000. New, it was around £2,300. Used ones in good condition are around £3,500+. The distinction is that it really is rare and had the bracelet that everyone likes. Would I buy one? Yes. |
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#30 |
"TRF" Member
Join Date: May 2019
Location: Uk
Watch: RolexGMT/Tudor7928
Posts: 3,574
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