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ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
"TRF" Member
Join Date: Dec 2015
Location: Shreveport
Posts: 18
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Rolex exhibition models
Here is something that I do not understand. I have visited several Rolex stores, and the majority have had several of the exact same models i.e. 2-3 submariners, and even the new Beuce Wayne's with the jubilee! What's up with that?
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#2 |
"TRF" Member
Join Date: Dec 2015
Location: Shreveport
Posts: 18
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I think Rolex is teasing us!
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#3 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,939
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Quote:
Depending on the AD’s tier level they have to maintain a specific number of exhibition pieces. If they suddenly decide to sell one of those pieces, they must replace it with another watch. I suspect sometimes this results in doubles. Kat Sent from my iPad using Tapatalk |
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#4 |
"TRF" Member
Join Date: Mar 2019
Location: Far far away!
Posts: 309
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I’m being told that the exhibition pieces are sold every two weeks and are being replaced with the same model.
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#5 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 76,360
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At least we have something to look at now
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#6 |
"TRF" Member
Join Date: Apr 2015
Location: EARTH
Watch: What is "watch"?
Posts: 1,090
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I've heard the same. My source is good.
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#7 |
"TRF" Member
Join Date: May 2020
Location: Sector 001
Posts: 365
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I also noticed that, it’s not the same models all the time and either the pieces are already sold and waiting to be picked up by customers or they sell them as needed to make a bundle. The models on display change, so they are being sold to someone.
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#8 |
"TRF" Member
Join Date: Jun 2019
Location: Arizona
Posts: 880
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My Rolex AD has a Bruce Buffer on display
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#9 |
"TRF" Member
Join Date: Jun 2013
Location: Here
Posts: 4,640
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#10 |
"TRF" Member
Join Date: Jun 2022
Location: Tennessee
Posts: 105
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Ben Bridge in Anchorage has a 36mm DJ with the champagne fluted motif dial as an exhibition piece. That makes as much sense as Elton John looking at a Hustler.
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#11 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Nov 2006
Real Name: Eddie
Location: Australia
Watch: A few.
Posts: 37,285
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#12 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jun 2013
Real Name: nicholas
Location: ottawa canada
Watch: Rolex,AP,Panerai
Posts: 9,992
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When I was traveling through Rome Airport a couple of weeks ago, the SA at the Rolex Boutique must have taking a liking to me as all models on display were exhibition. After about 10 minutes of small talk and she saw me loving the 126718GRNR she said that she would make a call to her superior and see if we can work out a deal for this watch. I was not ready to pull the trigger for many reasons, such as traveling with this new addition, unloading a watch to make space for it and also the fact that I told my wife I would be going for a stroll around the airport while we wait for our connecting flight! It would have been cute showing up with a 60k watch(CAD) after a little stroll.
Anyway, it was not available and available Sent from my iPhone using Tapatalk |
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#13 |
"TRF" Member
Join Date: Jun 2019
Location: Arizona
Posts: 880
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#14 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 11,043
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I am told they are sold quickly now and are replaced with models to keep the Exhibition Case stays representative of the line.
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#15 |
"TRF" Member
Join Date: Aug 2021
Location: United States
Posts: 662
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Last time I was in the Bahamas the AD had 5 identical two tone submariners for exhibition and wouldn't sell any of them
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#16 |
2024 Pledge Member
Join Date: Apr 2022
Real Name: Bazil Brush
Location: Star Gazing
Watch: Any Daytona
Posts: 3,339
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#17 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,939
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Quote:
That’s probably because they had already been allocated to others. Every exhibition piece is sold after being on display for a period of time. My Wimbledon was a display piece. It had been on display for several months. So, the very watch I fell in love with is on my wrist. They leave them fully stickered until sold. Kat Sent from my iPad using Tapatalk |
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#18 |
"TRF" Member
Join Date: Apr 2015
Location: .
Posts: 351
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When I bought my Explorer I 40mm in Barcelona last month, it was an exhibition piece, at first I was told that the watch is already sold but it did not sound like a definite answer. I went back 2 days later, and the SA sold me the watch after talking to someone in the management by phone.
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#19 |
"TRF" Member
Join Date: Jan 2007
Location: Midwest U.S.
Posts: 164
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Things seems to loosening up. I picked up an "exhibition" piece that was on display for less than 2 weeks in the case. It was a GMT Pepsi, which was totally unexpected, but sincerely appreciated.
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#20 |
"TRF" Member
Join Date: Jun 2021
Location: UK
Posts: 1,120
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At least the AD I have dealt with the exhibition models ( less popular models like DJ) can be sold if they wanted to.
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#21 |
"TRF" Member
Join Date: Jun 2022
Location: UK
Watch: 124270,16570,P39
Posts: 135
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I saw 3 AK at NY AD none for sale
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#22 |
"TRF" Member
Join Date: Oct 2022
Location: USA
Posts: 128
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I've been told by a few ADs that they hold display only models for 12-18 months. For me, this made sense as I was offered a two tone (SS/YG Black Dial) 116XXX Daytona that was sitting in the case for about a year after the 126XXX was released.
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#23 |
"TRF" Member
Join Date: Apr 2015
Location: .
Posts: 351
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#24 |
"TRF" Member
Join Date: Jul 2018
Location: UK
Posts: 798
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18 months!!? How does that affect the warranty / first service period?
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#25 |
"TRF" Member
Join Date: Jul 2024
Location: USA
Posts: 32
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#26 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Real Name: Mike
Location: Illinois
Watch: BLNR VTNR PAM 915
Posts: 1,908
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I wouldn't be surprised if you stop in a few times and ask nicely when no one is near you, that they might sell you one.
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#27 |
"TRF" Member
Join Date: Jun 2013
Location: Here
Posts: 4,640
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#28 |
"TRF" Member
Join Date: Jun 2019
Location: Arizona
Posts: 880
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#29 |
2024 Pledge Member
Join Date: Jan 2007
Real Name: Dave
Location: CA
Watch: es
Posts: 4,392
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#30 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 11,043
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It may well be now that most new stock first enters the Exhibition Case before it is sold, unless there are duplicates. I have seen lately that some watches in the EC case are actually available for sale if you ask.
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