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ptugolf · 4 May 2011, 05:20 AM

Members saying Rolex will increase 8% in US from 5/10/11. It means the basic model which is Air King will be $4,920 (the current price is $4,550). Just wondering how many can afford a 5K watch and the prices will keep going up.

Roja · 4 May 2011, 05:28 AM

Quote:

Originally Posted by ptugolf

...Just wondering how many can afford a 5K watch ...

I don't think the thought crossed Rolex's mind.

Brushpup · 4 May 2011, 05:52 AM

Nope. They aren't worried in the least.

Tools · 4 May 2011, 07:55 AM

For most folks, spending $5,000 on a wrist watch probably already seems a bit nuts.........

theloxmyth · 4 May 2011, 08:05 AM

Quote:

Originally Posted by Tools

For most folks, spending $5,000 on a wrist watch probably already seems a bit nuts.........

Raucky · 4 May 2011, 08:10 AM

Rolex doesn't care how many people can afford it....the idea isn't to sell one to everyone. Rolex will be just fine, don't worry about them.

greenlotus · 4 May 2011, 08:12 AM

Quote:

Originally Posted by Raucky

Rolex doesn't care how many people can afford it....the idea isn't to sell one to everyone. Rolex will be just fine, don't worry about them.

It's like Mercedes-Benz, if you want a new one you pony up the money!

dddrees · 4 May 2011, 08:12 AM

As long as the sell all are close to what they decide to produce then they are doing exactly what they need to do. They are hitting their targets and their goals.

Intruder99 · 4 May 2011, 08:17 AM

Audemars Piguet entrance fee is $10k

nauticajoe · 4 May 2011, 08:19 AM

At the end of the day, I'm sure Rolex won't have difficulty selling the brand.

johnny80s · 4 May 2011, 09:28 AM

Whole new market in the east. I don't think Rolex cares as long as they are selling.

Numismatist · 4 May 2011, 09:29 AM

Simple market rules: they raise prices because they can. People will pay.

CashGap · 4 May 2011, 09:45 AM

I think they care, a lot, and further know precisely how many people will continue to buy and how many will defect. From there it is simple math, if $X1 increase decreases sales by N1 units, and $X2 increase decreases sales by N2 units, what price yields the most total profit.

In other words, I am certain Rolex is very aware of the price elasticity of demand for their products and acts accordingly.

Further, an 8% USD price increase is barely a currency correction, yielding them almost nothing in constant dollars, so they likely expect almost no impact on unit demand.

MortgageGuy · 4 May 2011, 09:48 AM

Well first of all, there is NOT a price increase this month coming... I have spoken with numerous AD's and several other reputable sources and they know of nothing... I believe there will be one however in Sept/Oct of this year.

As for the increases, it seperates the few from the masses. Rolex isnt a watch everyone has and the price increases make this a certainty. I think Rolex would assume if you can pay say $7300 for a SS Sub, why can you not may $7500 or even $8000

They will keep selling and people will keep buying, I see no concern here on the end of Rolex

roger0770 · 4 May 2011, 09:55 AM

you and i paid the entrance fee, did we not?

oceandweller · 4 May 2011, 11:30 AM

Hi

Just wait and see, as to what will happen when the Chinese in China become 'addicted' to ROLEX. Definitely, the queue for a new Rolex watch will be extremely long. So far, they have not fallen in love with vintage Rolex watches, as yet.

DCgator · 4 May 2011, 12:33 PM

It's been a really long 20 years since I last paid for a Rolex costing less than $5K. Wow!

Cato · 4 May 2011, 12:42 PM

We need some sort of government voucher program ASAP!

eric23 · 4 May 2011, 12:46 PM

I thought I paid way too much for a watch when I got my Air-King for under 4K, now I am looking am thinking of getting a watch for almost 8K! :)

threemonkeys · 4 May 2011, 12:49 PM

And to think I bought a brand new Air King in 1997 for something like $2,200-2,300.

EE33 · 4 May 2011, 12:56 PM

Quote:

Originally Posted by Tools

For most folks, spending $5,000 on a wrist watch probably already seems a bit nuts.........

Don't tell them how many Rolex's you have Larry.

Quote:

Originally Posted by oceandweller

Hi

Just wait and see, as to what will happen when the Chinese in China become 'addicted' to ROLEX. Definitely, the queue for a new Rolex watch will be extremely long. So far, they have not fallen in love with vintage Rolex watches, as yet.

Me thinks that they will go more for the TT/ All gold/ Plat. models than the SS models.

Gharddog03 · 4 May 2011, 01:14 PM

2k for me is nuts!

StarSovereign · 4 May 2011, 02:57 PM

Well if you can't afford a Rolex, you have no business owning one right? If an 8% price increase is going to make it too tough to swing a new watch, you probably aren't in the financial position to own a Rolex in the first place...

mitchy · 4 May 2011, 03:21 PM

Quote:

Originally Posted by ptugolf

Members saying Rolex will increase 8% in US from 5/10/11. It means the basic model which is Air King will be $4,920 (the current price is $4,550). Just wondering how many can afford a 5K watch and the prices will keep going up.

In aus the entry price of rolex air king is AUD $5210 so your still lucky in your prices, still too cheap if you ask me.

Aspirin · 4 May 2011, 07:26 PM

Thank god I got my Rolex at last Sep, then the price climbing up almost 11% till now.

padi56 · 4 May 2011, 07:29 PM

Quote:

Originally Posted by oceandweller

Hi

Just wait and see, as to what will happen when the Chinese in China become 'addicted' to ROLEX. Definitely, the queue for a new Rolex watch will be extremely long. So far, they have not fallen in love with vintage Rolex watches, as yet.

Asia including China has been Rolex biggest customer in watches sold for many years.

ElPrimero · 4 May 2011, 07:39 PM

I say 'bring those price increases on'. It might make the brand a little more select!

At the end of the day, no one forces us to buy, buy, buy and after all there is a wide range of good quality cheap brands to sample i.e Seiko etc

4 May 2011, 05:20 AM	#1
ptugolf "TRF" Member Join Date: Mar 2011 Real Name: Alan Location: Bay Area, CA Watch: SubC Date Posts: 676	The entrance fee will be 5K Members saying Rolex will increase 8% in US from 5/10/11. It means the basic model which is Air King will be $4,920 (the current price is $4,550). Just wondering how many can afford a 5K watch and the prices will keep going up.

4 May 2011, 05:52 AM	#3
Brushpup "TRF" Member Join Date: Jun 2007 Real Name: Patrick Location: Texas Watch: what I'm wearing Posts: 5,943	Nope. They aren't worried in the least. __________________ *TRFs "AFTER DARK" Bar & NightClub Patron-Founding Member* PClub # 10 74,592 The safest place for your watch is on your wrist.

4 May 2011, 07:55 AM	#4
Tools TRF Moderator & 2024 SUBMARINER Patron Join Date: May 2007 Real Name: Larry Location: Mojave Desert Watch: GMT's Posts: 43,378	For most folks, spending $5,000 on a wrist watch probably already seems a bit nuts......... __________________ (Chill ... It's just a watch Forum.....) NAWCC Member

4 May 2011, 08:10 AM	#6
Raucky "TRF" Member Join Date: Dec 2010 Real Name: Jim Location: Ohio Watch: Milgauss Wht V Posts: 204	Rolex doesn't care how many people can afford it....the idea isn't to sell one to everyone. Rolex will be just fine, don't worry about them. __________________ Milgauss Wht V

4 May 2011, 08:12 AM	#8
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,251	As long as the sell all are close to what they decide to produce then they are doing exactly what they need to do. They are hitting their targets and their goals. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

4 May 2011, 08:17 AM	#9
Intruder99 Member Join Date: Dec 2010 Location: England Watch: Milgauss Black Posts: 288	Audemars Piguet entrance fee is $10k

4 May 2011, 08:19 AM	#10
nauticajoe "TRF" Member Join Date: Feb 2010 Real Name: Joe Location: PA Posts: 14,774	At the end of the day, I'm sure Rolex won't have difficulty selling the brand.

4 May 2011, 09:28 AM	#11
johnny80s "TRF" Member Join Date: Mar 2010 Real Name: John Location: Chicago Posts: 499	Whole new market in the east. I don't think Rolex cares as long as they are selling.

4 May 2011, 09:29 AM	#12
Numismatist "TRF" Member Join Date: Nov 2007 Real Name: Chris Location: Camden ME & STT Watch: 116600 Posts: 6,350	Simple market rules: they raise prices because they can. People will pay. __________________ Rolex 116600 Sea-dweller Montblanc Solitaire Doué Black & White Legrand FP Montblanc Solitaire Doué Black & White RB Montblanc Meisterstück Diamond Mozart BP Montblanc Meisterstück Mozart BP

4 May 2011, 09:45 AM	#13
CashGap "TRF" Member Join Date: Nov 2010 Real Name: Blank Location: Romo Posts: 1,465	I think they care, a lot, and further know precisely how many people will continue to buy and how many will defect. From there it is simple math, if $X1 increase decreases sales by N1 units, and $X2 increase decreases sales by N2 units, what price yields the most total profit. In other words, I am certain Rolex is very aware of the price elasticity of demand for their products and acts accordingly. Further, an 8% USD price increase is barely a currency correction, yielding them almost nothing in constant dollars, so they likely expect almost no impact on unit demand.

4 May 2011, 09:48 AM	#14
MortgageGuy "TRF" Member Join Date: Jun 2009 Real Name: Adam Location: Orlando, Florida Watch: Me Posts: 9,935	Well first of all, there is NOT a price increase this month coming... I have spoken with numerous AD's and several other reputable sources and they know of nothing... I believe there will be one however in Sept/Oct of this year. As for the increases, it seperates the few from the masses. Rolex isnt a watch everyone has and the price increases make this a certainty. I think Rolex would assume if you can pay say $7300 for a SS Sub, why can you not may $7500 or even $8000 They will keep selling and people will keep buying, I see no concern here on the end of Rolex __________________ The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki

4 May 2011, 09:55 AM	#15
roger0770 Banned Join Date: Nov 2009 Location: On Earth Watch: A Few Posts: 1,510	you and i paid the entrance fee, did we not?

4 May 2011, 11:30 AM	#16
oceandweller Member Join Date: Apr 2011 Location: Sydney, Australia Posts: 461	Hi Just wait and see, as to what will happen when the Chinese in China become 'addicted' to ROLEX. Definitely, the queue for a new Rolex watch will be extremely long. So far, they have not fallen in love with vintage Rolex watches, as yet.

4 May 2011, 12:33 PM	#17
DCgator "TRF" Member Join Date: Jul 2010 Location: PNW Watch: DS,BLNR,SubLV,DJ2 Posts: 8,123	It's been a really long 20 years since I last paid for a Rolex costing less than $5K. Wow!

4 May 2011, 12:42 PM	#18
Cato Banned Join Date: Oct 2008 Location: Land of the Lost Watch: 116610LN Posts: 2,201	We need some sort of government voucher program ASAP!

4 May 2011, 12:46 PM	#19
eric23 "TRF" Member Join Date: Apr 2008 Real Name: Eric Location: Calgary Posts: 9,595	I thought I paid way too much for a watch when I got my Air-King for under 4K, now I am looking am thinking of getting a watch for almost 8K! :)

4 May 2011, 12:49 PM	#20
threemonkeys "TRF" Member Join Date: Feb 2011 Real Name: Craig Location: Seattle-ish, USA Watch: GMTIIc, AK, LVc Posts: 7,022	And to think I bought a brand new Air King in 1997 for something like $2,200-2,300.

4 May 2011, 01:14 PM	#22
Gharddog03 "TRF" Member Join Date: Dec 2009 Real Name: Genaro Location: Fresno Ca. Watch: R O L E X Posts: 4,466	2k for me is nuts!

4 May 2011, 02:57 PM	#23
StarSovereign "TRF" Member Join Date: Apr 2009 Real Name: Erik Location: Bay Area, CA Watch: 116234, 116710LN Posts: 936	Well if you can't afford a Rolex, you have no business owning one right? If an 8% price increase is going to make it too tough to swing a new watch, you probably aren't in the financial position to own a Rolex in the first place... __________________ Submariner 116610LN - Black Dial & Stainless Steel DateJust 116234 - White Stick Dial & Roulette Wheel GMT-Master II 116710LN - Black Dial & Green "Fouth Hand"

4 May 2011, 07:26 PM	#25
Aspirin "TRF" Member Join Date: Aug 2010 Location: at home Posts: 1,330	Thank god I got my Rolex at last Sep, then the price climbing up almost 11% till now.

4 May 2011, 07:39 PM	#27
ElPrimero Banned Join Date: Sep 2009 Location: London Watch: DSSD Posts: 168	I say 'bring those price increases on'. It might make the brand a little more select! At the end of the day, no one forces us to buy, buy, buy and after all there is a wide range of good quality cheap brands to sample i.e Seiko etc

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