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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
"TRF" Member
Join Date: Mar 2011
Real Name: Alan
Location: Bay Area, CA
Watch: SubC Date
Posts: 676
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The entrance fee will be 5K
Members saying Rolex will increase 8% in US from 5/10/11. It means the basic model which is Air King will be $4,920 (the current price is $4,550). Just wondering how many can afford a 5K watch and the prices will keep going up.
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#2 |
"TRF" Member
Join Date: Mar 2011
Real Name: Pierre
Location: Spain/Canada
Watch: and learn...
Posts: 533
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#3 |
"TRF" Member
Join Date: Jun 2007
Real Name: Patrick
Location: Texas
Watch: what I'm wearing
Posts: 5,943
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Nope. They aren't worried in the least.
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TRFs "AFTER DARK" Bar & NightClub Patron-Founding Member PClub # 10 74,592 The safest place for your watch is on your wrist. |
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#4 |
TRF Moderator & 2024 SUBMARINER Patron
Join Date: May 2007
Real Name: Larry
Location: Mojave Desert
Watch: GMT's
Posts: 43,378
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For most folks, spending $5,000 on a wrist watch probably already seems a bit nuts.........
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(Chill ... It's just a watch Forum.....) NAWCC Member |
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#5 |
Banned
Join Date: Feb 2009
Location: NY
Posts: 6,382
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#6 |
"TRF" Member
Join Date: Dec 2010
Real Name: Jim
Location: Ohio
Watch: Milgauss Wht V
Posts: 204
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Rolex doesn't care how many people can afford it....the idea isn't to sell one to everyone. Rolex will be just fine, don't worry about them.
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Milgauss Wht V |
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#7 |
Member
Join Date: Nov 2010
Location: Montreal, QC
Watch: 116710
Posts: 79
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#8 |
"TRF" Member
Join Date: May 2010
Real Name: Dan
Location: USA
Watch: This N That
Posts: 34,251
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As long as the sell all are close to what they decide to produce then they are doing exactly what they need to do. They are hitting their targets and their goals.
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When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons |
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#9 |
Member
Join Date: Dec 2010
Location: England
Watch: Milgauss Black
Posts: 288
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Audemars Piguet entrance fee is $10k
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#10 |
"TRF" Member
Join Date: Feb 2010
Real Name: Joe
Location: PA
Posts: 14,774
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At the end of the day, I'm sure Rolex won't have difficulty selling the brand.
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#11 |
"TRF" Member
Join Date: Mar 2010
Real Name: John
Location: Chicago
Posts: 499
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Whole new market in the east. I don't think Rolex cares as long as they are selling.
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#12 |
"TRF" Member
Join Date: Nov 2007
Real Name: Chris
Location: Camden ME & STT
Watch: 116600
Posts: 6,350
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Simple market rules: they raise prices because they can. People will pay.
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Rolex 116600 Sea-dweller Montblanc Solitaire Doué Black & White Legrand FP Montblanc Solitaire Doué Black & White RB Montblanc Meisterstück Diamond Mozart BP Montblanc Meisterstück Mozart BP |
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#13 |
"TRF" Member
Join Date: Nov 2010
Real Name: Blank
Location: Romo
Posts: 1,465
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I think they care, a lot, and further know precisely how many people will continue to buy and how many will defect. From there it is simple math, if $X1 increase decreases sales by N1 units, and $X2 increase decreases sales by N2 units, what price yields the most total profit.
In other words, I am certain Rolex is very aware of the price elasticity of demand for their products and acts accordingly. Further, an 8% USD price increase is barely a currency correction, yielding them almost nothing in constant dollars, so they likely expect almost no impact on unit demand. |
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#14 |
"TRF" Member
Join Date: Jun 2009
Real Name: Adam
Location: Orlando, Florida
Watch: Me
Posts: 9,935
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Well first of all, there is NOT a price increase this month coming... I have spoken with numerous AD's and several other reputable sources and they know of nothing... I believe there will be one however in Sept/Oct of this year.
As for the increases, it seperates the few from the masses. Rolex isnt a watch everyone has and the price increases make this a certainty. I think Rolex would assume if you can pay say $7300 for a SS Sub, why can you not may $7500 or even $8000 ![]() ![]() ![]() ![]() ![]()
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The richest people in the world look for and build NETWORKS, Everyone else looks for work... Robert Kiyosaki |
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#15 |
Banned
Join Date: Nov 2009
Location: On Earth
Watch: A Few
Posts: 1,510
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you and i paid the entrance fee, did we not?
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#16 |
Member
Join Date: Apr 2011
Location: Sydney, Australia
Posts: 461
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Hi
Just wait and see, as to what will happen when the Chinese in China become 'addicted' to ROLEX. Definitely, the queue for a new Rolex watch will be extremely long. So far, they have not fallen in love with vintage Rolex watches, as yet. |
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#17 |
"TRF" Member
Join Date: Jul 2010
Location: PNW
Watch: DS,BLNR,SubLV,DJ2
Posts: 8,123
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It's been a really long 20 years since I last paid for a Rolex costing less than $5K. Wow!
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#18 |
Banned
Join Date: Oct 2008
Location: Land of the Lost
Watch: 116610LN
Posts: 2,201
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We need some sort of government voucher program ASAP!
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#19 |
"TRF" Member
Join Date: Apr 2008
Real Name: Eric
Location: Calgary
Posts: 9,595
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I thought I paid way too much for a watch when I got my Air-King for under 4K, now I am looking am thinking of getting a watch for almost 8K! :)
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#20 |
"TRF" Member
Join Date: Feb 2011
Real Name: Craig
Location: Seattle-ish, USA
Watch: GMTIIc, AK, LVc
Posts: 7,022
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And to think I bought a brand new Air King in 1997 for something like $2,200-2,300.
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#21 | |
"TRF" Member
Join Date: Feb 2010
Real Name: Des
Location: China
Watch: 16613 16710 116520
Posts: 2,841
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Quote:
![]() ![]() Me thinks that they will go more for the TT/ All gold/ Plat. models than the SS models.
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TRFs "after Dark" bar and NightClub Addict Punctuality is the courtesy shown only by Kings Dalip: "GTG posts are worthless without pics, absolutely worthless" ![]() |
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#22 |
"TRF" Member
Join Date: Dec 2009
Real Name: Genaro
Location: Fresno Ca.
Watch: R O L E X
Posts: 4,466
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2k for me is nuts!
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#23 |
"TRF" Member
Join Date: Apr 2009
Real Name: Erik
Location: Bay Area, CA
Watch: 116234, 116710LN
Posts: 936
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Well if you can't afford a Rolex, you have no business owning one right? If an 8% price increase is going to make it too tough to swing a new watch, you probably aren't in the financial position to own a Rolex in the first place...
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Submariner 116610LN - Black Dial & Stainless Steel DateJust 116234 - White Stick Dial & Roulette Wheel GMT-Master II 116710LN - Black Dial & Green "Fouth Hand" |
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#24 |
"TRF" Member
Join Date: Apr 2010
Real Name: Mitch
Location: .
Watch: 116710LN
Posts: 2,495
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In aus the entry price of rolex air king is AUD $5210 so your still lucky in your prices, still too cheap if you ask me.
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Time you enjoy wasting, was not wasted John Lennon |
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#25 |
"TRF" Member
Join Date: Aug 2010
Location: at home
Posts: 1,330
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Thank god I got my Rolex at last Sep, then the price climbing up almost 11% till now.
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#26 |
"TRF" Life Patron
Join Date: Jun 2005
Real Name: Peter
Location: Llanfairpwllgwyng
Watch: ing you.
Posts: 52,825
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Asia including China has been Rolex biggest customer in watches sold for many years.
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder ![]() |
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#27 |
Banned
Join Date: Sep 2009
Location: London
Watch: DSSD
Posts: 168
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I say 'bring those price increases on'. It might make the brand a little more select!
At the end of the day, no one forces us to buy, buy, buy and after all there is a wide range of good quality cheap brands to sample i.e Seiko etc |
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