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13 December 2014, 03:14 AM | #31 |
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13 December 2014, 05:38 AM | #32 | |
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On another note I bet there is a lot of money involved with the brand ambassadors. There is a reason Tiger went from Tudor to Tag and back to Rolex. |
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13 December 2014, 02:48 PM | #33 |
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It would be very unusual for the Production Designer to actually modify something like a watch, for the person doing the actual work would be someone skilled in building intricate props and in this case someone with some watchmaking experience would likely be contracted to do it as it was shot in close-up. In my experience most PDs come from an art background and not prop design, but it's always possible that Mr. Cain did it personally. It seems I read somewhere Rolex was involved, but I could certainly be wrong. In most cases the PD would have designed what they wanted to see on screen, but somebody else would have actually done the deed. Rolex could have been a big help here, and even give them extra bezels and watch faces to modify.
Anyway, I think you're take on Rolex marketing being largely invisible is spot-on. Perhaps that's why its been so effective. Years ago I watched two friends of mine who were both in advertising argue about how much Coca-Cola needed to spend on advertising. One thought that keeping a lower profile since the brand already had great visibility was a better move; the other said no, if they didn't advertise like crazy the public would lose interest and buy Pepsi. The next few years with the smart watch invasion will be very interesting indeed, in terms of watch marketing. I thought Tag dropped Tiger after the "character issues." Did he leave voluntarily? |
14 December 2014, 10:53 AM | #34 |
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I heard it differently. When Brosnan took the role, the designer wanted something more "European" for the reboot and she viewed Rolex as too common. From that, the Omega developed the relationship with the producers.
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13 January 2015, 09:13 AM | #35 | |
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For those who don't know: Bonds been wearing modern Omegas since Goldeneye (1995). Many may not know but the Seamaster he wore was actually a Quartz too. Reference: Sent from my iPhone using Tapatalk |
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13 January 2015, 09:52 AM | #36 |
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It was a quartz 2541 in GoldenEye, an automatic 2531 in the rest of the Brosnan films, and a co-axial 2220 in Casino Royale.
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13 January 2015, 10:48 AM | #37 |
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Sorry to disagree. My source is the biography of Ian Fleming by Andrew Lycett. Fleming, from an aristocratic family, wore a Rolex and based the character Bond on himself and some of his assets. He would choke if he knew the Omega connection.
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13 January 2015, 10:49 AM | #38 |
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13 January 2015, 10:59 AM | #39 | |
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As for whether he would spin in his grave if he knew Bond was wearing an Omega, I'm not so sure. Omega supplied watches for British commandos and the Royal Navy at one time, and there have been so many differences between the literary Bond and his film incarnations that the watch seems like a small detail. Idris Elba, anyone? |
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13 January 2015, 11:58 AM | #40 | |
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Wouldn't be cost effective... Remember the idea is to sell a lot of watches... it has to be more mainstream...the mainstream public would pay $4000ish for an Aqua Terra or SMP or PO.... but not $9000 for a Ploprof, or $12000 for a ceramic speedmaster... trust me...if it isn't the SM300 SS....I will be completely floored... maybe.....just maybe...the Ti Blue...but even that I'd doubt given the premium Price-point on Titanium.... Quote:
I think you may have been drinking a little too much of the Kool-Aid... Trust me Rolex pays huge sums to Their Ambassadors... And if you think that Tiger INTENTIONALLY allied himself with Rolex to better his image...then you are just kidding yourself... Fact is, after Tag Heuer dumped Tiger, his agent desperately tried to sell him to anyone....OMEGA turned them down because OMEGA didn't want to be associated with HIM!...they felt he wasn't worthy of being an Ambassador for OMEGA... They decided on Rory, and paid much more than the price at which they could have had Tiger.... Rolex picked him up at a bargain....but Tiger would have gone to the Highest bidder...don't fool yourself... even if the individual would be associated with Rolex for free, the individual's BRAND, and his management would not allow it...
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13 January 2015, 12:17 PM | #41 | |
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we have to put things in perspective here... Remember that the Goldeneye Bond was a BIG Gamble... Licence to Kill Flopped, and it had been 6 yrs since... Most critics had already been stating that Bond was no longer relevant, and that the franchise was over, ad that this was a needless, worthless attempt at salvaging an antiquated Hero... The costume designer chose Omega ...not the other way around... Omega acquiesced, and I'm sure contributed, much the way you donate to a cause when someone knocks on your door, but probably got an incredible bargain out of it... and didn't even argue when the Propmaster insisted on Quartz... The reason for Quartz is that the Propmaster at the time (before CGI) insisted that all props be somewhat functional... The Goldeneye Watch needed to have the bezel pearl light up red - to serve as a Laser in a pivotal scene... So how do you create a red light on a watch? you obviously need battery power... With the success of Goldeneye...things obviously changed, and I'm sure Omega's ability to control and pay for product placement increased... a 1 second scene showing the watch is one thing (like you say, many people don't catch that it was quartz...) but how about a beautifully sweeping second hand and X-Ray view of the movement ? (Tomorrow Never Dies opening credits montage) TND was the first movie to have the Budget completely funded by product placement.... yet no one seems to share the contempt they have for Omega with Sony, Ford, BMW, Brioni, heineken, Smirnoff, Bollinger, Avis Rent-a-car etc.... then again...this is the Rolex Forum... Maybe I'll go over to the Hertz Car rental forum, and see what they have to say over there...
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13 January 2015, 10:05 PM | #42 |
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Who knows what Ian Fleming would have done, if he would have given Omega his blessing, his novels are replete with product placement, in fact he goes out of his way to identify any and all products in great detail utilized by his character James Bond. Had he not passed away when he did, who knows if there would have been a change in brand of any products.
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13 January 2015, 11:29 PM | #43 | |
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This is spot on!
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“It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership.” Rolex 114060 Omega SMP 2531.80 Vintage Omega - no idea but dad's watch |
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13 January 2015, 11:42 PM | #44 |
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Omega for Spectre?
Yep I'm in agreement this makes total sense.
Great analysis and well said SUPERDOC! Sent from my iPhone using Tapatalk |
15 January 2015, 09:45 AM | #45 | |
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For the past 14 years Rolex has spent more on advertising in the US than any other watch brand. RANK BRAND AMOUNT (in millions) 1. Rolex 61.48 2. Breitling 43.85 3. Cartier 24.58 4. Omega 22.96 5. TAG Heuer 22.00 6. Citizen 20.72 7. Movado 19.83 8. Chanel 17.87 9. Longines 16.02 10. Seiko 11.15 It's not even close. Rolex spent almost three times as much as Omega in the US. Anyone who thinks that amount of money isn't making an impact is delusional. http://www.watchtime.com/wristwatch-...ising-in-2013/ |
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15 January 2015, 11:11 AM | #46 | |
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http://m.sportsbusinessdaily.com/Jou...th-Rolex.aspx? |
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