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#391 |
"TRF" Member
Join Date: Nov 2009
Real Name: Alex
Location: Sydney, Australia
Watch: DRSD
Posts: 511
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OP, great argument. Good points and I agree with you but this is the way rolex have always been. Controlling the supply for some models like the SS Daytona for many years now.... I feel your frustration..
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#392 | |
Banned
Join Date: Dec 2011
Real Name: nick
Location: notts
Watch: rolex 16200/116231
Posts: 167
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Quote:
i bought two watches - a white gold and 'leather' DD and a s/s and Rose Gold DJ i did however get very good discounts on both i have been promised the Daytona within a year so thats fine |
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#393 |
"TRF" Member
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,149
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In reality, the waiting list is all for show. Money talks in this game, and if you are a regular customer who has spent a lot of money with a dealership, that's when a SS Daytona makes itself available. In my experience, the list is a waste of time - many a time I've called the first dozen or so people on the list, none of them was ready to buy, or didn't want the dial colour etc. In such a situation, it's much more effective to offer it to someone who you know will purchase it
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#394 |
"TRF" Member
Join Date: Oct 2016
Location: -
Posts: 988
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I wonder if anyone has ever bought a PM watch on the condition they get a Daytona at the same time and on the same receipt then returned the Daytona a few days later ha
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#395 |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,357
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If someone bought both a D500 and a PM but wanted to return the PM shortly afterwards, surely the AD has to accept that and you get to keep the D500?
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#396 | |
"TRF" Member
Join Date: Aug 2017
Location: NYC
Posts: 38
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Quote:
Correct. I myself like their "marketing plot" - makes sense for them. AD should check again if he is correct 7-8 is indeed insane. |
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#397 | |
"TRF" Member
Join Date: Jun 2016
Location: Dubai/Wales
Watch: Panerai, Rolex
Posts: 170
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Quote:
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#398 |
"TRF" Member
Join Date: Oct 2017
Real Name: Raymond
Location: Wisconsin
Watch: DJ / BLNR / Sub
Posts: 370
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This might be a dumb question, they are only 'limiting' supply on the new Daytona SS's, not the RG & ER, correct?
To add to this thread, honestly, this would make the Daytona's as a real investment opportunity, compared to a DD Platinum that I just saw on the forums for $24k. Isn't that nearly 50% off? (Granted its from early 2000's but still). -R |
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#399 | |
"TRF" Member
Join Date: Oct 2015
Location: New York
Watch: me go broke!
Posts: 1,657
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Quote:
I'm going in and looking for a DD40 and Daytona C - I'll walk outside, put the Daytona in my car, walk back in and return the DD40. |
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#400 | |
"TRF" Member
Join Date: Oct 2015
Location: New York
Watch: me go broke!
Posts: 1,657
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Quote:
Edit, oops, I was talking WG/YG |
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#401 |
"TRF" Member
Join Date: Sep 2017
Real Name: Rolex
Location: CA
Watch: All of them
Posts: 443
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If they would only mass produce Ferraris.......
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#402 |
"TRF" Member
Join Date: Oct 2015
Location: New York
Watch: me go broke!
Posts: 1,657
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Far from apples to apples.
Let's use Mercedes as a better example. I drive a GLE, while more expensive than your standard SUV, still within reach for a good amount of the population. Now, hypothetically I walked into a dealership and they said; "Mr. Tbonesteak, I can't sell you a GLE because you've never purchased an SL63 AMG," I would leave and never buy another GLE again. |
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#403 | |
"TRF" Member
Join Date: Jun 2015
Location: UK Bristol
Watch: DSSD SD43 Mk1 50TH
Posts: 1,247
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Quote:
high demand / control supply = $$£££$££$££$ No this does not add up at all , supply and demand are fine but the systems fails when its the grey dealers making the biggest mark up lol. Think about it do you think Rolex make as much per watch as the grays do ? . So if it was a 1 year wait then most would do just that 2-3-4-10 Years is a complete joke . |
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#404 | |
"TRF" Member
Join Date: Jul 2009
Location: USA
Watch: 1665
Posts: 4,762
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Quote:
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He could not just wear a watch. It had to be a Rolex. Ian Fleming |
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#405 |
"TRF" Member
Join Date: Nov 2016
Location: London
Watch: 116500 White
Posts: 100
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#406 |
"TRF" Member
Join Date: Nov 2016
Location: London
Watch: 116500 White
Posts: 100
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#407 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Aug 2012
Real Name: Lee
Location: 42.48.45N70.48.48
Watch: Too many to list!
Posts: 33,480
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One of the assertions in the opening OP statement is that Rolex can easily make the Daytona and can easily fill demand. Does anyone know if this is really true? Does anyone remember the last time there was an abundance of Daytonas?
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#408 |
"TRF" Member
Join Date: Sep 2008
Location: singapore
Posts: 6,424
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I understand the cynicism associated with waiting lists but I think it depends on the AD.
I once put my name on the waiting list for a steel Daytona in Zurich and got the call about 3 years later, paying full retail but no premium. I bought the watch, used it for a few years then flipped it because I couldn't stand the sight of scratches on the bezel. Needless to say, I've put my name on the list at the same AD for the ceramic Daytona - even though they've said it could take up to 7 years! |
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#409 |
"TRF" Member
Join Date: Sep 2017
Real Name: Jason
Location: Phoenix, AZ
Watch: 14060M
Posts: 269
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I respect Rolex for limiting production on certain watches vs. price gouging
By setting a strict market price on most of their offerings IE: new release cars going for $5-30k over sticker @ dealers ![]()
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Mr Bond, I suppose you wouldn't care to... um... raise the limit? I have no objections. Looks like you're out to get me. It's an idea, at that. |
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#410 |
"TRF" Member
Join Date: Oct 2017
Location: Jihocesky
Posts: 195
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Well..I did the same with my restaurants....I purposely limit the tables to create always full image and when you can turn away guests w/o reservations...the image is set. Rolex would probably lost big % of its customer if they produce on par with demand as for some image is the most important part.
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#411 |
Banned
Join Date: Jun 2016
Location: Singapore
Watch: Audemars Piguet RO
Posts: 1,323
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happened to me when i was in iceland, i had to buy a diamond filled datejust for ladies before I am eligible to purchase the daytonaC at retail.
same goes for Singapore, either you pay above retail or they simply tell you its out of stocks. pretty absurb, i think rolex gotta control their AD more. |
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#412 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Nov 2012
Location: USA
Watch: addiction issues
Posts: 37,173
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Quote:
Rolex may have been constricted when they were buying the movements from zenith etc but with everything in house, there is no excuse other than the purposeful limiting of production to stoke the fire.
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#413 | |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,357
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Quote:
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#414 | |
"TRF" Member
Join Date: Jul 2009
Real Name: Scott
Location: UK
Watch: ^^^ for now
Posts: 5,756
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Quote:
Any manufacturing facility has a production limit (obviously). Even if readily available, I doubt Daytonas would be close to the top of Rolex' best sellers so why divert production from better selling references just to satisfy the wants of a (comparative) few? We have a very specific demographic here in the forums.
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Past: 6239 (yes, I know... ![]() Present: 16600, 116509, Cartier Santos Green. |
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#415 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 11,045
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I think the lists are legitimate. A lot of people who have money and buy a lot of Rolex want the Daytona and that is the problem. The ADs I talk to say they cannot get the watch period. One or two a year makes for a long list.
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#416 |
"TRF" Member
Join Date: Oct 2017
Location: Australia
Watch: BLNR
Posts: 115
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As stated by others, this can only happen if they decrease production of a different product in order to divert resources. Otherwise Rolex would have to build new manufacturing facilities, you seldom have manufacturing facilities not operating at 100% capacity as that is just plain bad in business.
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#417 | |
2024 Pledge Member
Join Date: Feb 2010
Real Name: Neil
Location: UK
Watch: ing ships roll in
Posts: 59,357
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Quote:
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#418 |
"TRF" Member
Join Date: Jul 2017
Location: London
Watch: BLNR
Posts: 2,222
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If they do in fact know what they're doing by limiting supply of the DaytonaC, which could push some people to purchase grey then wouldn't most weigh it up and get a PM Daytona? I understand the SS holds it value better than PM. then again its whether they want the watch so desperately on their wrist. Rather than pander to paying a premium I'd save abit more and get the WG version which is equally as stunning
I guess I could be alone in this thought process..... |
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#419 |
"TRF" Member
Join Date: Aug 2009
Real Name: Q
Location: The Q Continuum
Watch: ST:TNG
Posts: 8,466
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If you consider their sales campaigns from the earliest days, they were pretty much always a "look at me" company. Their advertising was all about owning pieces with bragging rights to great feats such as crossing channels, climbing the highest mountains, hitting the deepest part of the ocean. Do these advertising statements have utility for the lifestyle or sport style of 99.9999999% of the world? Nope. But, it helped build the brand identity as synonymous with the best possible quality. And, people generally want to be identified with having the best quality. That's what has made Rolex so successful.
They weren't the first diving watch. Omega beat them to that title. Some would argue they weren't even the first diving spec watch and that the 1953 Blancpain Fifty Fathoms was the first. There have been plenty of other brands that cover the same ground as far as utility and tools are concerned. Rolex has built itself largely on advertising as being the best at those things. The "look at me" ethos isn't new to Rolex, it's merely changed forms over the last century.
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#420 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Sep 2008
Location: New Mexico
Watch: Tudor BB36
Posts: 34,418
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You are not alone.
I don't share that view, personally, although for someone who's thinking about paying a price for steel that approaches PM, then that certainly is the smarter route. The better route in my opinion is to forget about the Daytona until one becomes available at MSRP and in the meantime enjoy any one of the myriad chronographs available on the market. I like Rolex immensely, but I'm not into playing games or wasting money.
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