Price increase - 01.01.2024

[padi56]

Only Rolex knows when there will be a price rise,and most certainly not anyone on click bait YouTube

[majidessa]

Rolex increasing their retail prices in this year is a strong message at a time when secondry market prices have been declining:

The 5% increase might result in one of 2 scenarios

1- Eliminating the flippers as trading margins will be tighter if not negative ( loss) hence , increasing Rolex availability for the average Joe

2- Or it could result in increasing secondary market prices as Rolex becomes more of stable commodity despite market uncertainty.

[Notepad12]

Originally Posted by majidessa

Rolex increasing their retail prices in this year is a strong message at a time when secondry market prices have been declining:

The 5% increase might result in one of 2 scenarios

1- Eliminating the flippers as trading margins will be tighter if not negative ( loss) hence , increasing Rolex availability for the average Joe

2- Or it could result in increasing secondary market prices as Rolex becomes more of stable commodity despite market uncertainty.

Be interesting to see how 5% increase affects PM models, some of which are already below MSRP on the grey market considering you'll be getting no discounts from AD's.

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[KatGirl]

Originally Posted by padi56

Only Rolex knows when there will be a price rise,and most certainly not anyone on click bait YouTube

That’s all I was saying…. If you research it, which I did, no official info, anywhere, on the net, from ROLEX, about a price increase.

Kat


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[OTX]

Originally Posted by majidessa

Rolex increasing their retail prices in this year is a strong message at a time when secondry market prices have been declining:

The 5% increase might result in one of 2 scenarios

1- Eliminating the flippers as trading margins will be tighter if not negative ( loss) hence , increasing Rolex availability for the average Joe

2- Or it could result in increasing secondary market prices as Rolex becomes more of stable commodity despite market uncertainty.

I think option 2 is probably what is going to happen. Many people buy Rolexes as they hold value pretty well and I’m sure Rolex will try to preserve that. I see you’re from Jordan. How’s the Rolex availability over there?.

[Hollie_Rollie]

Originally Posted by BillA

If this price increase is true, it is bad news for anyone holding out hope to get “the call” between now and end of the year. Why should an AD sell now when in 9 days can have a higher profit margin on the sale of a watch? The AD has paid for the watch at the old price and on 1/1/24 puts a new price tag on the piece.

Good Point. Also sucks for the used watch dealers who are sitting on overpaid inventory. MSRP increases and overpaid inventory isn’t moving at current prices . So I’m definitely hoping for a huge price increase


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[mecho]

My local AD confirmed today that there will be a price increase with 5% starting from January.

[WS9D]

Originally Posted by KatGirl

I’m already out of town. I used to be an east coast city girl, but now I’m a west coast country girl. Speaking of which, “Darn those stupid Eagles! Go Niners!” I’m Still an Eagles fan, but looks like my second favorite team is headed for the big game, THIS year.

Kat


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Can you confirm if niner ticket prices are going up 1.1.24? Lol go Niners!!!

[majidessa]

Originally Posted by OTX

I think option 2 is probably what is going to happen. Many people buy Rolexes as they hold value pretty well and I’m sure Rolex will try to preserve that. I see you’re from Jordan. How’s the Rolex availability over there?.

Like other parts of the world, if you don't have a good relation with the AD you are out of luck. And since Jordan is a relatively small country , we only have one AD, so you either make or break it ;)

[Goose 104]

I wouldn't be surprised to see a 5% rise in the UK

I am not sure it will impact grey prices though and ultimately will narrow the gap making grey possibly cheaper for steel sports eventually.

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[honuswagner13]

Wouldn't surprise me if full PM pieces increase, since the price of gold is at an all time high.

I hope not though.

[Dotikolos]

Can any one share new Rolex price list?

[OTX]

Originally Posted by majidessa

Like other parts of the world, if you don't have a good relation with the AD you are out of luck. And since Jordan is a relatively small country , we only have one AD, so you either make or break it ;)

I see . I’ll stop by there next time I visit Amman!. Was just curious as I know a few people in Jordan who were wandering. Thanks!

[majidessa]

Originally Posted by OTX

I see . I’ll stop by there next time I visit Amman!. Was just curious as I know a few people in Jordan who were wandering. Thanks!

I'm sure you will like it here 👍

[OTX]

Originally Posted by majidessa

I'm sure you will like it here 👍

I’ve been there many times!. I’ve been to Irbid, Amman, Jerash, Um Qays, the Dead Sea more times than I count. Beautiful country for sure!

[bangkoktokyoseoul]

2024 pricelists will drop tomorrow.

[Oryx]

Originally Posted by KatGirl

That’s all I was saying…. If you research it, which I did, no official info, anywhere, on the net, from ROLEX, about a price increase.

Kat


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AD’s are informed ahead of time and they let some of their customers know in order to try and encourage them to buy a watch pre the price rise (eg a Tudor).

ADs in the UK have already been informed about the Jan 1st 2024 price rise,

Rolex never issue a statement or press release when increasing prices - instead this is communicated via the AD network - I would be surprised if you found any official info from Rolex about any price increase ever.

[OTX]

Originally Posted by Oryx

AD’s are informed ahead of time and they let some of their customers know in order to try and encourage them to buy a watch pre the price rise (eg a Tudor).

ADs in the UK have already been informed about the Jan 1st 2024 price rise,

Rolex never issue a statement or press release when increasing prices - instead this is communicated via the AD network - I would be surprised if you found any official info from Rolex about any price increase ever.

Just asked my AD(owner) this morning if he has heard of any price increases coming and he says he hasn’t heard anything yet. I’m in the US. I guess we will find out soon enough!.

[Tavli3]

I texted my AD asking if there’s an increase coming on the first and said if so double thanks for getting me the new Daytona under the wire which is a nice chunk of change on a PM model. She didn’t say yes or no but attached the heart emoji to my text. Leads me to believe the rumors are true.


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[jaychief]

Not sure if a topic has been added… just had a message from AD Rolex prices up 10% as of Jan 1st…..


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[Goose 104]

There are wide reports from ADs of 5% possibly up to 10% in the UK. I would be surprised if it's 10% across the board - I expect most SS sports to be 5% or close and some bi-metal and PM to be higher.

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[jaychief]

That’s what they text me… 10% seems a lot thou


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[Notepad12]

Originally Posted by jaychief

That’s what they text me… 10% seems a lot thou


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If it's 10% then your looking at £8,000 for a 36mm ss Datejust and £9,600 for a 40mm SS Datejust.






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[padi56]

Originally Posted by Oryx

AD’s are informed ahead of time and they let some of their customers know in order to try and encourage them to buy a watch pre the price rise (eg a Tudor).

ADs in the UK have already been informed about the Jan 1st 2024 price rise,

Rolex never issue a statement or press release when increasing prices - instead this is communicated via the AD network - I would be surprised if you found any official info from Rolex about any price increase ever.

And would be more surprised if any AD would state any price rise before it happens officially authorised by Rolex most what you hear is just hearsay.

[Notepad12]

Originally Posted by padi56

And would be more surprised if any AD would state any price rise before it happens officially authorised by Rolex most what you hear is just hearsay.

But I assume AD's must know they are coming...

Do they send out new white tags with the updated prices on them?

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[Nads786]

Originally Posted by jaychief

Not sure if a topic has been added… just had a message from AD Rolex prices up 10% as of Jan 1st…..


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US or UK?


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[londondude]

A few weeks ago I heard that a 5% price increase was expected. I really hope it’s not more than that

[Edfrozen]

It’s official. How much, I don’t know

[Hollie_Rollie]

?

Even so, who pays retail for Tudor?


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[jed11]

Originally Posted by Hollie_Rollie

?

Even so, who pays retail for Tudor?


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good point! But in all fairness, of course it’s all relative to the list price… Whether unauthorized dealer is willing to increase the discount given the price increase.


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