Price increase - 01.01.2024

[Lawlex]

Originally Posted by Oystersteel92

In March of '22 I bought a Rolesor Sea-Dweller for $17,000 at my AD. I transferred that amount to a different credit card for a 3% fee ($510) and got 20 months to pay it off with no additional interest. I make the last payment in January. Current list is $18,000 and if it goes up 5% that's $18,900.

I only did the transfer because I bought a Mercedes S450 on a 0.99% note in the same month and wanted to maintain liquidity. Feeling pretty darn good about both those transactions now.

I see nothing wrong to be honest . If the cash can be used to generate more than 3%. Why not


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[z_charger]

Originally Posted by Hollie_Rollie

?

Even so, who pays retail for Tudor?


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I did. I don't want used or grey market. I don't regret paying retail, nor should anyone else if it's what they want. It would be best if you didn't shame someone because they paid the full price.

[S7gpt]

Originally Posted by z_charger

I did. I don't want used or grey market. I don't regret paying retail, nor should anyone else if it's what they want. It would be best if you didn't shame someone because they paid the full price.

[Calatrava r]

Originally Posted by Hollie_Rollie

That’s awesome. It seems like a lot of strategic maneuvering to buy something that’s a non essential.

Best practice imo is if you have the cash buy it.

Mercedes S450 is a diff story


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Credit cards offer these deals all the time. Anything over 12 months is a great deal for only a 3% transfer fee. It needs to be a dedicated CC for this one transaction, or it doesn't work as payments first go to the lowest interests balances on the card. So, if you charge something else, you will pay interest on that charge no matter what until the zero-interest money is paid back in full. Great way to buy a watch and spread the after tax dollars into two years.

[Sigmak]

It won't be a surprise it that happens.

[Nice marmot]

Oisin O’ Malley just posted a video with the new price list.

[Stonerolex]

Do we have the list for the U.S. market yet?

[Krash]

Originally Posted by Nice marmot

Oisin O’ Malley just posted a video with the new price list.

Yeah, I saw that. It would take way too much work to forge that document he presented, so it looks official to me. Looks like a bigger price increase across the board than last year’s.


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[mobster600]

I’m sure grey market pricing has something to do with this as well. If these watches keep going for thousands over retail. Rolex will surely won’t feel bad raising prices.

You can’t even get a steel sports watch and now you’re gonna pay more if you’re lucky to get allocated one. I wonder how much further prices will go. It’s getting a little much IMO

[varun]

uh no daytona's still available at any AD, i have to live with my Rosegold diamond bauguette discontinued one

[Osmin]

Originally Posted by MrMikee

Based on previous years.. has the grey market gone up to reflect new price increase? Curious if I should pull the trigger on a grey watch in 2023.

Usually grey lags behind. If you want to buy, then do it in next 24hrs.

[majidessa]

Originally Posted by Nice marmot

Oisin O’ Malley just posted a video with the new price list.

The Italian price list was already shared in this thread before Oisin's video

[Devildog]

Originally Posted by Oryx

AD’s are informed ahead of time and they let some of their customers know in order to try and encourage them to buy a watch pre the price rise (eg a Tudor).

ADs in the UK have already been informed about the Jan 1st 2024 price rise,

Rolex never issue a statement or press release when increasing prices - instead this is communicated via the AD network - I would be surprised if you found any official info from Rolex about any price increase ever.

This - 100%. Its not a blanket 10% as some have stated. I know first hand of someone offered a full PM reference before 1 January 24 with confirmation of a 4% increase on that reference as of 1 January.

Originally Posted by padi56

And would be more surprised if any AD would state any price rise before it happens officially authorised by Rolex most what you hear is just hearsay.

It happens Peter. UK ADs get told by Rolex UK. Some AD's let their best customers know.

[Bird.man]

Hello, does anyone have the Turkey 2024 price list?
THANK you!

[Goose 104]

Originally Posted by Devildog

This - 100%. Its not a blanket 10% as some have stated. I know first hand of someone offered a full PM reference before 1 January 24 with confirmation of a 4% increase on that reference as of 1 January.







It happens Peter. UK ADs get told by Rolex UK. Some AD's let their best customers know.

I was with my AD (UK) yesterday and was told 4%

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[BillA]

Anyone have a US price list not just rumor?

[Bxtek]

Originally Posted by BillA

Anyone have a US price list not just rumor?

+1

I was thinking to ask the exact same question. Thanks!

[jed11]

Originally Posted by Bxtek

+1

I was thinking to ask the exact same question. Thanks!

I’m afraid to ask…and afraid to hear the answer!


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[Car32]

BLRO still on list. Can discontinue rumors please stop now?

[Gcon71]

Originally Posted by Car32

BLRO still on list. Can discontinue rumors please stop now?

References are usually discontinued after (what was) Basel, so nothing can be concluded.

[Hollie_Rollie]

Originally Posted by MrMikee

Based on previous years.. has the grey market gone up to reflect new price increase? Curious if I should pull the trigger on a grey watch in 2023.

I think so. However, in the previous 4-5 years the used market was hot. Now the used market is essentially dead and what the used watch dealers currently have is not moving at current prices. Wouldn’t make sense for them to increase their already laughable premiums .

So a price increase from Rolex this year is actually welcomed by me for the first time in years. A price increase will further cut out the flippers


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[Osmin]

Originally Posted by Gcon71

References are usually discontinued after (what was) Basel, so nothing can be concluded.

And even if it would be discontinued today, it would still be sold during the next months. So regardless, discontinued pieces have to stay on the new list.