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Omega_Precision · 9 November 2009, 07:45 PM

November 06, 2009

Omega is kicking off a worldwide advertising campaign in celebration of the tenth anniversary of its revolutionary Co-Axial escapement.

The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers.

Inspired by Omega's award-winning advertisement

The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe.

In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close."

Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."

iwantagmt · 10 November 2009, 01:20 AM

As a marketing major and co-axial escapement enthusiast I think this is very cool!

BealeAss · 10 November 2009, 01:27 AM

Very cool, fun list of celebs there as well.

brrrdn · 11 November 2009, 02:09 AM

imo they should stop hiring expensive celebrities and spend the $$ to improve their service centers.

Polizeifritz · 12 November 2009, 09:18 AM

Quote:

Originally Posted by brrrdn

imo they should stop hiring expensive celebrities and spend the $$ to improve their service centers.

The key to their success will be in marketing if they plan to be on top again. I do believe using the co-axial escapement as their tool will blow up as I think the co-axial escapement is all hype.

Monero · 13 November 2009, 02:36 PM

Is Brosnan still an ambassador???

9 November 2009, 07:45 PM	#1
Omega_Precision Banned Join Date: Dec 2008 Real Name: Henry Location: CA, US Watch: ing basketball Posts: 2,977	INDUSTRY NEWS: Omega announces worldwide Co-Axial advertising campaign November 06, 2009 Omega is kicking off a worldwide advertising campaign in celebration of the tenth anniversary of its revolutionary Co-Axial escapement. The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers. Inspired by Omega's award-winning advertisement The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe. In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close." Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."

10 November 2009, 01:27 AM	#3
BealeAss 2024 Pledge Member Join Date: Feb 2009 Location: NH Posts: 423	Very cool, fun list of celebs there as well. __________________ Rolex 16610 LV Sub Rolex 116500 LN Daytona JLC 270.8.54 Reverso Cartier Santos SS/18K - FS!

10 November 2009, 01:20 AM	#2
iwantagmt "TRF" Member Join Date: Dec 2008 Real Name: Brandon Location: Indy: GO COLTS!!! Watch: Omega Seamaster PO Posts: 337	As a marketing major and co-axial escapement enthusiast I think this is very cool!

11 November 2009, 02:09 AM	#4
brrrdn "TRF" Member Join Date: Mar 2009 Real Name: meeko Location: austin, tx Watch: gmt iic Posts: 103	imo they should stop hiring expensive celebrities and spend the $$ to improve their service centers.

13 November 2009, 02:36 PM	#6
Monero "TRF" Member Join Date: Nov 2009 Location: San Diego, CA Posts: 4	Is Brosnan still an ambassador???

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