![]() |
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
![]() |
#1 |
2024 Pledge Member
Join Date: Jul 2009
Location: Cave
Watch: Sundial
Posts: 33,922
|
Rolex marketing
I've been watching the Olympics and what a disappointment that Omega and not Rolex is the official time keeping sponsor. I'm not Omega bashing (I own and enjoy Omegas) - it just seems like Omega has recently been much more aggressive in marketing than Rolex... case in point - the rebooted Bond movies. I guess Rolex just doesn't feel the need to fight back? The Audi ads tweaking BMW are funny though.
|
![]() |
![]() |
![]() |
#2 |
"TRF" Member
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,149
|
There's plenty of Rolex advertising out there, but it tends to focus on sports that Rolex feels affiliated with. You'll notice heavy sponsership with Tennis, Golf, Sailing and, to a degree, motor sport.
|
![]() |
![]() |
![]() |
#3 |
2024 Pledge Member
Join Date: Jul 2009
Location: Cave
Watch: Sundial
Posts: 33,922
|
Excellent point! I hadn't thought about that as I don't watch much tennis or sailing. I guess I should have said that Rolex marketing doesn't seem very focused on my demographic - the working class - as much as Omega. I guess the target market is the more affluent and well-heeled segment?
|
![]() |
![]() |
![]() |
#4 |
"TRF" Member
Join Date: Oct 2009
Real Name: Jo
Location: Norway
Watch: Explorer I/II
Posts: 660
|
Yeah, I missed the Oysterquartz in the mens' downhill...
![]() When your definition of perfection is -4 to +6 a day, you're probably not the right watch company for the job.
__________________
“I have never been lost, but I will admit to being confused for several weeks” - Daniel Boone - |
![]() |
![]() |
![]() |
#5 |
"TRF" Member
Join Date: Oct 2009
Location: Here and there
Posts: 12,485
|
Go for a wonder in SW London on a Saturday and the closer you get to Wimbledon the more Rolex ads you see....
__________________
Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten |
![]() |
![]() |
![]() |
#6 |
"TRF" Member
Join Date: May 2009
Real Name: Jib
Location: SJ, California
Watch: sun dial
Posts: 8,189
|
As long as they keep showing Lindsay Vonn wearing one, I'm happy!
![]() |
![]() |
![]() |
![]() |
#7 |
"TRF" Member
Join Date: Jul 2007
Real Name: Gary
Location: GMT-6
Watch: GMT
Posts: 3,350
|
I see much more Rolex advertising but the Olympics have always been Omega territory.
__________________
Omega Seamaster 300M GMT Noire Omega Seamaster Aqua Terra 8500 Benson 1937 Sterling Silver Hunter |
![]() |
![]() |
![]() |
#8 | |
"TRF" Member
Join Date: Jul 2008
Real Name: Chris
Location: England
Posts: 8,149
|
Quote:
|
|
![]() |
![]() |
![]() |
#9 |
"TRF" Member
Join Date: Oct 2009
Real Name: Jo
Location: Norway
Watch: Explorer I/II
Posts: 660
|
It was different in the good old days....
![]() ![]()
__________________
“I have never been lost, but I will admit to being confused for several weeks” - Daniel Boone - |
![]() |
![]() |
![]() |
#10 |
2024 Pledge Member
Join Date: Jul 2009
Location: Cave
Watch: Sundial
Posts: 33,922
|
$210 for an Exp I... I'll take 20 please.
|
![]() |
![]() |
![]() |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.