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kilyung · 16 February 2010, 06:52 AM

I've been watching the Olympics and what a disappointment that Omega and not Rolex is the official time keeping sponsor. I'm not Omega bashing (I own and enjoy Omegas) - it just seems like Omega has recently been much more aggressive in marketing than Rolex... case in point - the rebooted Bond movies. I guess Rolex just doesn't feel the need to fight back? The Audi ads tweaking BMW are funny though.

The GMT Master · 16 February 2010, 06:55 AM

There's plenty of Rolex advertising out there, but it tends to focus on sports that Rolex feels affiliated with. You'll notice heavy sponsership with Tennis, Golf, Sailing and, to a degree, motor sport.

kilyung · 16 February 2010, 07:01 AM

Excellent point! I hadn't thought about that as I don't watch much tennis or sailing. I guess I should have said that Rolex marketing doesn't seem very focused on my demographic - the working class - as much as Omega. I guess the target market is the more affluent and well-heeled segment?

Jolu · 16 February 2010, 07:04 AM

Yeah, I missed the Oysterquartz in the mens' downhill...

When your definition of perfection is -4 to +6 a day, you're probably not the right watch company for the job.

Puffy · 16 February 2010, 07:15 AM

Go for a wonder in SW London on a Saturday and the closer you get to Wimbledon the more Rolex ads you see....

sakuraba · 16 February 2010, 07:18 AM

As long as they keep showing Lindsay Vonn wearing one, I'm happy!

Perdu · 16 February 2010, 08:04 AM

I see much more Rolex advertising but the Olympics have always been Omega territory.

The GMT Master · 16 February 2010, 08:08 AM

Quote:

Originally Posted by kilyung

Excellent point! I hadn't thought about that as I don't watch much tennis or sailing. I guess I should have said that Rolex marketing doesn't seem very focused on my demographic - the working class - as much as Omega. I guess the target market is the more affluent and well-heeled segment?

I think so, Rolex's current ethos seems to focus on luxury as opposed to ruggedness - it's not really the same brand that led the way in sports watches during the '50s and '60s. Then again, every brand has it's own advertising angle - Omega and TAG focus on sports, Breitling and Bell & Ross go for the aviation angle, and Patek concentrates on their watches being an heirloom.

Jolu · 16 February 2010, 08:11 AM

It was different in the good old days....

kilyung · 16 February 2010, 08:16 AM

$210 for an Exp I... I'll take 20 please.

16 February 2010, 06:52 AM	#1
kilyung 2024 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,922	Rolex marketing I've been watching the Olympics and what a disappointment that Omega and not Rolex is the official time keeping sponsor. I'm not Omega bashing (I own and enjoy Omegas) - it just seems like Omega has recently been much more aggressive in marketing than Rolex... case in point - the rebooted Bond movies. I guess Rolex just doesn't feel the need to fight back? The Audi ads tweaking BMW are funny though.

16 February 2010, 07:04 AM	#4
Jolu "TRF" Member Join Date: Oct 2009 Real Name: Jo Location: Norway Watch: Explorer I/II Posts: 660	Yeah, I missed the Oysterquartz in the mens' downhill... When your definition of perfection is -4 to +6 a day, you're probably not the right watch company for the job. __________________ “I have never been lost, but I will admit to being confused for several weeks” - Daniel Boone -

16 February 2010, 07:15 AM	#5
Puffy "TRF" Member Join Date: Oct 2009 Location: Here and there Posts: 12,485	Go for a wonder in SW London on a Saturday and the closer you get to Wimbledon the more Rolex ads you see.... __________________ Fine Quality is Long Remembered After the Pain of Spending Money is Forgotten

16 February 2010, 08:04 AM	#7
Perdu "TRF" Member Join Date: Jul 2007 Real Name: Gary Location: GMT-6 Watch: GMT Posts: 3,350	I see much more Rolex advertising but the Olympics have always been Omega territory. __________________ Omega Seamaster 300M GMT Noire Omega Seamaster Aqua Terra 8500 Benson 1937 Sterling Silver Hunter

16 February 2010, 08:11 AM	#9
Jolu "TRF" Member Join Date: Oct 2009 Real Name: Jo Location: Norway Watch: Explorer I/II Posts: 660	It was different in the good old days.... __________________ “I have never been lost, but I will admit to being confused for several weeks” - Daniel Boone -

16 February 2010, 06:55 AM	#2
The GMT Master "TRF" Member Join Date: Jul 2008 Real Name: Chris Location: England Posts: 8,149	There's plenty of Rolex advertising out there, but it tends to focus on sports that Rolex feels affiliated with. You'll notice heavy sponsership with Tennis, Golf, Sailing and, to a degree, motor sport.

16 February 2010, 07:01 AM	#3
kilyung 2024 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,922	Excellent point! I hadn't thought about that as I don't watch much tennis or sailing. I guess I should have said that Rolex marketing doesn't seem very focused on my demographic - the working class - as much as Omega. I guess the target market is the more affluent and well-heeled segment?

16 February 2010, 07:18 AM	#6
sakuraba "TRF" Member Join Date: May 2009 Real Name: Jib Location: SJ, California Watch: sun dial Posts: 8,189	As long as they keep showing Lindsay Vonn wearing one, I'm happy!

16 February 2010, 08:16 AM	#10
kilyung 2024 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,922	$210 for an Exp I... I'll take 20 please.

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