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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
2024 Pledge Member
Join Date: Sep 2008
Real Name: Richard
Location: USA
Watch: YM Deep Space
Posts: 12,515
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Can't imagine the trouble it takes to become an AD.
Now, I am not intending to become an AD, but was just musing upon the hoops that these poor people have to jump through to apply, be considered, acquire, and retain their status as a Rolex Authorized Dealer.
I seen some of this discussed in other threads, but not all in one place that I can recall.
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Rolex Yacht-Master 40mm (SS-YG / Deep Space MOP) 16623 Breitling Aerospace Titanium / 18K with UTC. Omega Speedmaster 3510.50 Oris TT1 Pro Diver Regulator 43MM |
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#2 | |
Member
Join Date: Jan 2010
Real Name: Derrick
Location: las vegas
Posts: 82
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Quote:
Who'd want to be a dealer when you have to put up with all that? |
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#3 | |
"TRF" Member
Join Date: Jul 2009
Real Name: Mike
Location: Orlando
Posts: 2,471
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#4 |
2024 Pledge Member
Join Date: Feb 2010
Location: USA
Posts: 99
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#5 |
TRF Moderator & 2024 DATE-JUST41 Patron
Join Date: Dec 2007
Real Name: Ken
Location: SW Florida
Watch: One on my wrist.
Posts: 63,702
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Rolex AD's make a 40% profit on full purchase price and another 2% if watches are sold within 30 days. Now--that does not of course include all of their fixed expenses to operate their store--that is just the break on purchase price.
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SPEM SUCCESSUS ALIT |
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#6 | |
2024 Pledge Member
Join Date: Feb 2010
Location: USA
Posts: 99
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Quote:
Question does the 2% apply to special order watches too? If so, that's good to know -- there is an extra 2% profit on that watch since they know it will be sold as soon as it comes in (assuming the person who ordered it doesn't flake). |
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#7 |
Member
Join Date: Jan 2010
Real Name: Derrick
Location: las vegas
Posts: 82
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The markup is 40%. That does not make the profit 40%.
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#8 |
TRF Moderator & 2024 DATE-JUST41 Patron
Join Date: Dec 2007
Real Name: Ken
Location: SW Florida
Watch: One on my wrist.
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That is what I said in my email.
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#9 |
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Join Date: Jan 2010
Real Name: Luis
Location: Afghanistan/Texas
Watch: 2012 Milgauss GV
Posts: 752
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#10 | |
"TRF" Member
Join Date: Feb 2009
Real Name: Nat Parkinson
Location: Maine, USA
Watch: me pull a rabbit..
Posts: 1,196
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Quote:
The watches draw the customers in, the profit is in the metal. Just like a restaraunt - they much prefer to sell pasta - not lobster.
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When the alien spaceships actually landed, to everyone's surprise, it turned out that the world's governments had not been hiding anything. They were just as clueless as the rest of us! ![]() |
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#11 |
TRF Moderator & 2024 DATE-JUST41 Patron
Join Date: Dec 2007
Real Name: Ken
Location: SW Florida
Watch: One on my wrist.
Posts: 63,702
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LOL--You are 100% right about that!!! That is the game we never get the real rules on!!
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#12 |
"TRF" Member
Join Date: Aug 2009
Location: USA
Posts: 19,706
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Well said Nat!!!
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#13 | |
"TRF" Member
Join Date: Oct 2007
Real Name: Coop
Location: U.S.A.
Watch: Subs
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Quote:
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#14 |
2024 Pledge Member
Join Date: Feb 2010
Location: USA
Posts: 99
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I do understand that markup is not equivalent to profit, but 7%? Really? Is that what Rolex expects after overhead and everything, or is the 7% supposed to be direct profit on that one sale, ignoring indirect expenses?
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#15 |
TRF Moderator & 2024 DATE-JUST41 Patron
Join Date: Dec 2007
Real Name: Ken
Location: SW Florida
Watch: One on my wrist.
Posts: 63,702
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If a Jewelery store is operating at 7% margins then they are not running a very good business!! That is an exaggeration --unless that store is selling everything at major markdowns!!
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#16 | |
2024 Pledge Member
Join Date: Sep 2008
Location: Boston USA
Watch: Pepsi & Starbucks
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Quote:
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Rest in peace JJ! http://www.rolexforums.com/showthrea...light=JJ+irani "Rolex is highly addictive. Please shop responsibly" ![]() ![]() |
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#17 |
"TRF" Member
Join Date: Feb 2009
Location: USA
Watch: Rolex Explorer I
Posts: 10,278
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I know my watchmaker was thinking about being an Omega AD and repairer, but he told us he would have to have purchase about $200,000 of Omegas, and keep them in inventory.
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