Oysterflex PM watches are overvalued and overpriced - Here’s why

[Frank McKay]

For example an Oysterflex Daytona retails at $29,000. You’re getting a watch that is half rubber and half gold. A full gold Daytona retails at $37,000 and has twice as much gold than than the OF piece. A true fair price for an Oysterflex PM in my estimation should be no more than 19k retail. You’re basically paying an extra 10k for the rubber strap. Just my .02.

[Danny83]

Tell that to Patek lol

[jonnyz1245]

You are trying to apply logic to luxury good pricing?

[doboy007]

Originally Posted by Frank McKay

For example an Oysterflex Daytona retails at $29,000. You’re getting a watch that is half rubber and half gold. A full gold Daytona retails at $37,000 and has twice as much gold than than the OF piece. A true fair price for an Oysterflex PM in my estimation should be no more than 19k retail. You’re basically paying an extra 10k for the rubber strap. Just my .02.

Yeah because full PM has ~$24k worth of gold, haha.

[Maverick_1908]

And a steel watch is really worth 9k


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[Frank McKay]

Originally Posted by Maverick_1908

And a steel watch is really worth 9k


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Lol I hear you. Believe me I have plenty of friends who could careless about watches tell me, all the time what a fool I am to spend nearly 10k on a stainless steel watch. He thinks it doesn’t cost Rolex more than $1500 to make a steel Sub.

[schoolboy]

Originally Posted by Maverick_1908

And a steel watch is really worth 9k

Pfffff and it doesn’t even come with a battery

[Maverick_1908]

Originally Posted by schoolboy

Pfffff and it doesn’t even come with a battery

And it’s not even accurate!!!!

[Maverick_1908]

Originally Posted by Frank McKay

Lol I hear you. Believe me I have plenty of friends who could careless about watches tell me, all the time what a fool I am to spend nearly 10k on a stainless steel watch. He thinks it doesn’t cost Rolex more than $1500 to make a steel Sub.

He’s not far off.

[wytrader]

You should check out platinum watches it will numb your brain.

So you would pay 18k for a gold Daytona bracelet?

So if you take a 37k gold watch as your baseline, what should a SS Daytona be 'worth'?
And the t-shirt you are wearing?
The car you drive?

[GB-man]

Originally Posted by Maverick_1908

He’s not far off.

Agreed

[aleeboy]

Any "innovation" Rolex makes, no matter how minor LOL, will command a huge premium. Why? Because people still buy from a company that has failed to innovate in a very long time.

[nektar]

Originally Posted by jonnyz1245

You are trying to apply logic to luxury good pricing?

Exactly


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[WWC]

Originally Posted by aleeboy

Any "innovation" Rolex makes, no matter how minor LOL, will command a huge premium. Why? Because people still buy from a company that has failed to innovate in a very long time.

Couldn’t agree more. It sure seems like Rolex has failed to innovate for a very long time now. No new lines and also this Baselworld 2019 was very disappointing.

[junamuan]

Rolex, and the rest, know how to play with our emotions.
At the end of the day, people are buying.

It's all about positioning.

[Cru Jones]

Originally Posted by WWC

Couldn’t agree more. It sure seems like Rolex has failed to innovate for a very long time now. No new lines and also this Baselworld 2019 was very disappointing.

By “innovate” and “a very long time”, what do you mean when talking about Rolex as a mechanical watch company?

[rominvicta]

Originally Posted by schoolboy

Pfffff and it doesn’t even come with a battery

You forgot that it has to be a rechargable one! And where is the charger as well?

[ilovethiscity]

Originally Posted by Danny83

Tell that to Patek lol

Haha this!!! people queuing out the door for them too, crazy but I love it!

[Andad]

So Frank, what are you going to do about this?

[Seibei]

I payed thousands of $ for a watch that has no precious metals. I think the price was perfectly fair.

[Frank McKay]

Originally Posted by directioneng

So Frank, what are you going to do about this?

Saving for my next Rolex at the moment.

[Andad]

Which model?

[peterskinner]

I suspect the real issue will be longer-term used prices. It is the bracelet models which are more likely to be sought-after. Not least because of the sheer hassle over the fit of the rubber versions. The ‘bulk‘ of the gold bracelet also feels a lot nicer.

[42itus]

If you try to rationalize the purchase of luxury goods you won’t ever appreciate it. Are Birkins worth it?

[Darzee]

Originally Posted by Frank McKay

For example an Oysterflex Daytona retails at $29,000. You’re getting a watch that is half rubber and half gold. A full gold Daytona retails at $37,000 and has twice as much gold than than the OF piece. A true fair price for an Oysterflex PM in my estimation should be no more than 19k retail. You’re basically paying an extra 10k for the rubber strap. Just my .02.

If looking from another aspect, one could save 8k if opt for Oysterflex Daytona. Afterall, the Oysterflex Daytona is still a Daytona and a very pretty one too.

[Devildog]

Originally Posted by Frank McKay

For example an Oysterflex Daytona retails at $29,000. You’re getting a watch that is half rubber and half gold. A full gold Daytona retails at $37,000 and has twice as much gold than than the OF piece. A true fair price for an Oysterflex PM in my estimation should be no more than 19k retail. You’re basically paying an extra 10k for the rubber strap. Just my .02.

As well as ignoring the fact that the price of a watch has no relevance to what material value it has, you're forgetting the clasp. There's a big chunk of gold in that.

Turning it round - even if you look at the raw numbers, are the bracelet links in an all gold Daytona really worth the extra $8,000 ?

[Fat_ninja]

Originally Posted by Maverick_1908

And a steel watch is really worth 9k


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Of course it is...904L steel

[tyler1980]

Originally Posted by Frank McKay

For example an Oysterflex Daytona retails at $29,000. You’re getting a watch that is half rubber and half gold. A full gold Daytona retails at $37,000 and has twice as much gold than than the OF piece. A true fair price for an Oysterflex PM in my estimation should be no more than 19k retail. You’re basically paying an extra 10k for the rubber strap. Just my .02.

what about the same priced Daytona on leather? always the argument with Rubber, always.

What about a dress watch on leather?

So you want a full gold case watch to cost about the same as a TT daytona? which is basically SS with a small amount of gold? makes no sense

[Etschell]

Originally Posted by Danny83

Tell that to Patek lol

i did but they didnt listen

[THC]

Originally Posted by 42itus

If you try to rationalize the purchase of luxury goods you won’t ever appreciate it. Are Birkins worth it?

Oh damn, I thought you said bikinis... I was going to scream YES they are worth it