18% price increase on Rolex Submariners (confirmed)

[Loevhagen]

In Norway. Looking at the various models from SS to PM on www.rolex.com (Norway IP-address and pricing); all having a price increase of 17-19%.

What!?

Anyway: Happy New Year to you all.

[peterpl]

Really? LOL

17-19% is a big big increase especially if its on precious metal as well.

[Kostas]

Wow that’s quite a step up, wonder if it’s the same across all countries?

[Boaters]

Thanks for the news .. And a Happy New Year to you also

[Loevhagen]

E.g.

116610LV: Yesterday it was 80.600 NOK. Today it is 94.500 NOK.
116618LB: Going from 306K NOK to 361K NOK.

[peterpl]

Must have been much cheaper to buy in Norway then. That is the biggest price increase I've heard of all countries

[Loevhagen]

Originally Posted by peterpl

Must have been much cheaper to buy in Norway then. That is the biggest price increase I've heard of all countries

To be frank, the Norwegian krone (NOK) has weakened for some time. And, given the fact that VAT in Norwy on these merchandise is 25% - and foreigner buying can deduct that - maybe the major price increase is quite logical.

[Drifter288]

US prices look like have changed, the 106610LN is at $8950 when it was $8550.

[SwedishPar]

Do you have any info on Swedish retail?

Also Norway is a non Eu country. Does that have an effect on pricing?

[garbanzo]

That’s quite significant price hike....

In my country of residence, few observations (in EUR)
114300. 5250 -> 5400
116900. 5700 -> 6100
216570. 7450 -> 7900
116610ln 7850 -> 8500
116503 15600 -> 16600
126600 11450 -> 11100
326934 13250 -> 14100
126300 6900 -> 7300

[Loevhagen]

Originally Posted by SwedishPar

Do you have any info on Swedish retail?

Also Norway is a non Eu country. Does that have an effect on pricing?

I don't hold a proxy nor IP-address needed for browsing Swedish prices at www.rolex.com. Being a member of the EU or not, it hasn't matter in pricing as of yesterday (as pricing has been normalised between NOK/SEK).

[SwedishPar]

Originally Posted by Loevhagen

I don't hold a proxy nor IP-address needed for browsing Swedish prices at www.rolex.com. Being a member of the EU or not, it hasn't matter in pricing as of yesterday (as pricing has been normalised between NOK/SEK).

Thanks.

I ordered a YG Daytona last year for delivery summer 2020.
Bummer if I get Norwegian price hike.

But I can see the idea behind it. Even out the prices world wide local taxes included as it was 20% cheaper in Sweden compared with US for the same watch with todays exhange rate and tax refund

[RailBird17]

Originally Posted by Loevhagen

I don't hold a proxy nor IP-address needed for browsing Swedish prices at rolex. Being a member of the EU or not, it hasn't matter in pricing as of yesterday (as pricing has been normalised between NOK/SEK).

The Swedish site unfortunately does not list any prices.

[fskywalker]

Originally Posted by Loevhagen

In Norway. Looking at the various models from SS to PM on www.rolex.com (Norway IP-address and pricing); all having a price increase of 17-19%.

What!?

Anyway: Happy New Year to you all.

Happy 2020

[NeoAnderson]

Real inflation

[patternskies]

Approx 11% increase on the 114060 here in Australia - AUD$9,900 to AUD$11,100

[SwedishPar]

Got info of 16.3% incrase. Brutal

[ganiccus]

well phisted!

[Anamelistic]

Its 3.5% across the board.

[RailBird17]

Originally Posted by Loevhagen

I don't hold a proxy nor IP-address needed for browsing Swedish prices at rolex. Being a member of the EU or not, it hasn't matter in pricing as of yesterday (as pricing has been normalised between NOK/SEK).

The Swedish site does not list any prices unfortunately.

[RailBird17]

Despite what I previously thought the Swedish site actually does show prices (just not on the mobile page).116519ln is now 321 600sek, up from 282 450sek. So about 14%. That's the only price I knew before so can't compare any other.

[Rescue 26]

11% increase on the GMT BLNR (A$13600) and 12% on the CHNR (A$20,850) in Australia. When I picked up my CHNR 6 weeks ago I asked the SA about a possible price increase. His reply - "very unlikely".

[makak]

Originally Posted by Rescue 26

11% increase on the GMT BLNR (A$13600) and 12% on the CHNR (A$20,850) in Australia. When I picked up my CHNR 6 weeks ago I asked the SA about a possible price increase. His reply - "very unlikely".

I've given up here, the pricing is irrelevant when dealers only supply their VIP's. Had a DSSD on order for a year, and I see them readily available in the US. With our dollar rallying over the past week, I'll just get one in the US next month, even if I have to go grey it's becoming a smaller premium to pay.

[jlovda]

Originally Posted by peterpl

Must have been much cheaper to buy in Norway then. That is the biggest price increase I've heard of all countries

I got my Exp II in Bergen in August, 2018. Price was about $8600 in US Dollars at the time. Dollar is even stronger now. After VAT rebate plus US Customs, I paid about $7,200 net.

[2001jesper]

Insane!! One have to wonder if Rolex can sustain the price level if the interest fades or if we revert to steep discounts. Time will show.

For sure the watches are not even worth todays price considering the value of the metal. Incredible what brand name and proper marketing can do

[exador]

11~12% increase across the range here in New Zealand.
No matter - can’t buy ‘em anyway

[77T]

As FOREX changes, large manufacturers are incurring losses in some markets while making it up in others.

But during any routine MSRP adjustment relative weakness in the currency outlook in markets needs to be addressed. It’s one reason the Rolex price increase may be more or less elsewhere than the increase in their home market.


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[Batmannr1]

Overall price increase for The Netherlands (EU member) 21% VAT included
Some of the professional models:
Submariner Date from € 7850 to € 8500
Submariner LV from € 8300 to € 8900
Submariner ND from € 6900 to € 7500
GMT II BLNR/BLRO from € 8550 to € 9200
GMT II TT CHNR from € 13.000 to € 14.100
SS Daytona from from € 11.300 to € 12.500
Explorer I from € 6000 to € 6200
Explorer II from € 7450 to € 7900
Sea-Dweller 43 from € 10k? to € 11.100