ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
19 December 2023, 08:25 PM | #1 |
"TRF" Member
Join Date: Jun 2023
Location: London and Taipei
Posts: 21
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UK msrp prices significantly higher
Hi all,
Picking up a new piece this week from AP in London, I have noticed that msrp is significantly higher (£5k+) in this instance to the US and countries in Asia, why is this so? My SA says that headquarters balance prices globally around CHF every few quarters yet we are working with near +-10% differences. Feels kind of painful having to spend thousands more for the same piece. |
19 December 2023, 08:27 PM | #2 |
"TRF" Member
Join Date: Oct 2016
Real Name: Niki
Location: UK
Watch: Too many
Posts: 791
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Congrats on your incoming OP, what are you getting?
I believe the Uk had a price increase in Sept/Oct 2023. As to why the UK is comparatively more expensive than other countries, I’ve no idea. Sent from my iPhone using Tapatalk |
19 December 2023, 08:31 PM | #3 |
"TRF" Member
Join Date: Jun 2023
Location: London and Taipei
Posts: 21
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Thank you! I am picking up the 15550 BA.02, the alyx dial in 37mm YG.
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19 December 2023, 08:49 PM | #4 |
"TRF" Member
Join Date: Jul 2020
Location: Europe
Watch: AP & Rolex
Posts: 1,487
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US prices on the website are excluding VAT as it varies per state.
Once VAT is added it should be fairly the same. The only significant difference that I have noticed is Swiss vs Europe, but that is due to much lower VAT in Switzerland of 7.7% as opposed to 19% - 22% in European countries. Congrats on the incoming. |
19 December 2023, 10:28 PM | #5 |
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Join Date: Apr 2021
Location: United Kingdom
Posts: 1,445
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Was with my brother last week in Bangkok and he lives in Aus. We worked out the same discrepancy is going on with Rolex, retail prices are over 10% higher in the UK than Aus!
There is probably a reason the Europeans called us Treasure Island for years though! |
19 December 2023, 10:50 PM | #6 | |
"TRF" Member
Join Date: May 2012
Real Name: Gareth
Location: Surrey, UK
Watch: AP/Rolex
Posts: 2,238
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Quote:
In recent years when AP UK have had some price increases there has also been some slight decreases due to FX rates. |
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20 December 2023, 05:25 AM | #7 |
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Join Date: Jun 2023
Location: London and Taipei
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Thank you. Getting the AP x Alyx 37mm, 15550BA.02!
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20 December 2023, 11:03 PM | #8 | |
"TRF" Member
Join Date: Oct 2016
Real Name: Niki
Location: UK
Watch: Too many
Posts: 791
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Quote:
Make sense; prices are set/equalised and then currency fluctuations change things until subsequent price changes come in. Thanks Gareth. Very exciting! Be sure to post some incoming photos in due course. Sent from my iPhone using Tapatalk |
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24 December 2023, 12:59 PM | #9 |
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Join Date: Oct 2022
Location: united states
Posts: 52
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are prices in us going up as well?
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